As a consumer why would you care about a corporations finances? That is their problem to figure out. As a consumer you are trying to find value for you personally. Does this solve a problem in my life? Am I better off with this thing than without it? Is the cost worth it, be it monetary or privacy?
Maybe not for you.
Okay. Let’s take a step back and try to see what is the problem statement and the market opportunity here.
Opportunity: Twitter has gone down. People are looking for alternatives. At one hand, you have Mastadon but it is not easy to use. On the other, you have Threads - seamless to use as long as you already had Instagram.
Need: Was there one? Not really. The opportunity above created the need.
Moat: Instagram is very YOU presence oriented. Let’s agree that it was not supposed to be a communication platform. Then influencers came in, influencer marketing became a thing, live video chats came in. All of this requires YOU to put your face forward on a camera.
Now comes Thread - no need to do anything. Put down a thread. Start a conversation. That’s all. If you want, there is an easy cross share to Instagram. Influencers are going to milk it. Ads impressions combined over both the apps will increase thus
Result: Increasing the revenue for Meta and as a result, benefiting the shareholders.
It is not about I caring about it. It’s about how they ensure that you develop just a habit of checking - that is all. You sticking does everything for them, and not it does not even have to add that much of a value.
Cost? Privacy matters to you then yes. The problem now a days is that FOMO gets the best of people.
Sorry for the long message. Thanks in case you stayed with me until the end. 😅
This is a story about how two companies aim to make revenue from its users. It’s precisely about many of those issues.
It’s an important question. The reason that many of us are is down to the way one corporation decided to monetise.
Also, the BBC has already done stories about the Threads UX
One reason we care about this is because we can choose to or to not purchase small fractions of these public companies and become partial owners. This information is useful in making investment decisions.
Increasing “value” for shareholders in spite of user experience should be a reason to be sent to the guillotine.
In al seriousness now, being profitable is ok, but these companies try to be ever more profitable while not giving a flying fuck about the impact they have.
thanks for using Leebra!
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That’s the reason the product exists for. They have to increase the value for their shareholders.
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