The meme is satirical. It's making fun of TERFs who think they can always tell a trans woman from a cis woman from appearance alone because they think they all look a certain way. Hence the "We can always tell" at the end, which is a line commonly spoken by transphobes.
The joke being that this is a ridiculously over the top example of somebody "identifying" a TERF by appearance alone, even though that's not actually possible, just like it's not possible for trans people either. A TERF cannot refute this meme without pointing out the flaw in their own logic, and that's funny.
Not in any way defending terfs, however: lightening your hair is NOT cheap and just because your roots are showing (natural color is growing out) doesn't mean you had a cheap service done. It just means it's time for another one.
Regardless, we shouldn't be attacking people for their physical appearance, even if they're terrible people. Being pretty is not the rent women pay to exist in the world, and failing to live up to your standards of beauty is not a moral failing. That includes hair and makeup and body modification (Botox, piercings, tattoos) choices.
Edit: also Botox ≠ lip filler. (Sorry I can't help myself lol)
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