I think it's because they just can.
Especially in a more conservative society like Japan that has deep roots in the windows ecosystem (love for excel comes to mind). What other alternatives would the average office worker use? There's no way I could ever convince my boss to move to Linux, OpenOffice / LibreOffice
That sucks. I hate subscriptions! Inflation sucks and affects product prices, but it is somewhat understandable.
But why should a software subscription’s price have to increase, too?
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