Engagement on Instagram's Threads Has Cratered

3 years ago by _Frog to c/technology

Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.

Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

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djstini 7 points 3 years ago

Hehe, it's like other fediverse apps but worse and full of ads. Idk. what they were thinking tbh.

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