Hasbro CEO Teases K-Pop MTG Release to Entice Women to Play

a year ago by lorty to c/mtg

Hasbro CEO Chris Cocks has teased the potential for a K-pop themed MTG product to entice more women to play the game.

That's one way to do that I suppose...

Artemis201 6 points a year ago

@lorty so you know how Magic is Dying (for the last 15 years)?
I'm afeared for the game. Not because people aren't interested. Because Final Fantasy was the best selling set of all time.
No, I'm worried that Magic has turned into Fortnite.
I'm not interested in playing Fortnite.

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Artemis201 5 points a year ago

@lorty if they want women to play, they need to step up their harassment response. They need to run events geared towards women. They need to reach out to disenfranchised groups and make them welcome.
Women don't not play magic because the cards are uninteresting, they don't play magic because they don't feel welcome or valued

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lorty 2 points a year ago

Right on all accounts. I will say however that, compared to all other cardgame communities I've been part of, MTG seems to be the one with the most women actually playing. I can't say if it's something magic or WotC does different from the others or not I can't say.

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lorty 3 points a year ago

It's interesting to see because while the success is undeniable, it remains to be seen as to wether it is sustainable long term. Fortnite hasn't been as profitable as Epic would have liked because of the increasingly higher licensing fees they have to pay, and they can't escape it since Fortnite itself isn't really an IP that can sell anything. I expect Magic to go the same way.

Imagine if they had actually invested in their IP in the same way Warhammer has, they might be the ones licensing it.

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