Even if it's not expensive, Is there a high quality item every serious enthusiast owns?
Or maybe it's a highly prized holy grail item you'd give your right arm for.
Is there something you've had an eye on for a while and you're just waiting for an excuse to treat yourself?
There's no real pinnacle for cycling as there are too many disciplines and brands, but what was eye opening for a beginner was the price.
It's often noted that the price to performance ratio just about levels out at $3,500 for a bike (top end carbon frame and wheels with a 105 groupset for example); anything above that is really for people being paid to race. That doesn't stop people with money burning a hole in their pocket from spending 5-12k on a bike thinking the 60 seconds it will shave over an hour long ride is somehow worth it.
Throw in shoes, helmet, bib shorts/shirt ($300 each) and you're looking at one expensive hobby.
Meanwhile most beginners are out there looking for a sub $1k bike wondering why there's nothing available.
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