This app could potentially supplant Tik Tok overtime. As Tik Tok's censorship following it's acquisition by US investors such as Oracle, Silver Lake, and Abu Dhabi-based MGX, and UpScrolled already having questionable ethics, this may be the path forward.

What is the point of recreating media format designed exclusively to grab attention as much as possible and monetize it?
Edit: I'm not saying that loops is planning to monetize it. I'm trying to say that the short video format was designed as being additive, so that the addiction can be monetized.
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