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Sara Lee Crumbles as company heads to voluntary administration (headliner writers must've waited their whole career for that pun)

3 years ago by Shadow298 to c/australia

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The 52-year-old dessert manufacturer has appointed voluntary administrators who are seeking a new buyer of the business.

Aussie dessert makers Sara Lee have filed for voluntary administration as they seek a new buyer for the company and are currently undergoing restructuring so their staff don't lose their jobs.

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Lintson 7 points 3 years ago

I've always liked a Sara Lee cheesecake but Sara Lee faces stiff competition at the budget end of the frozen dessert market and the much expanded availability of higher quality offerings. Australia's dessert tastes are also changing. I expect Sara Lee will follow the likes of Arnotts and other such formerly beloved supermarket snack brands.

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thedirtyknapkin 2 points 3 years ago

i feel like their non dessert breads are probably a bigger part of their business, especially with b2b customers. I bet they have a lot of restaurant contracts and stuff.

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