TIL that wedding rings are essentially successful ad campaign started by diamond mining companies to sell you diamonds

3 years ago by Sergigig to c/todayilearned

In the 1930s, few Americans proposed with the precious stone. Then everything changed.
TeaHands 6 points 3 years ago

Yup, it's been extremely effective. I got engaged at the end of last year and certain types of people seemed genuinely horrified that I didn't get a diamond ring.

Anecdotally though those tended to be older folks so I think maybe it's losing effectiveness and younger people are seeing how absurd and arbitrary the whole thing is.

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Cmar 3 points 3 years ago

Very similar story here, got a ring that we liked and laughed our asses off on the thought of spending thousands on a shiny rock.

A custom that's not really a custom that needs to die out.

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GlitchyDigiBun 2 points 3 years ago

Got a 1ct dipper on a tungsten comfort fit band for $250. It was perfect... Until it shattered on tile and I lost the stone. No more diamonds for me 😔

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doomkernel 2 points 3 years ago

There is a Adam ruins everything video about

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grldaeg 2 points 3 years ago

Tell that to my girlfriend …

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JonVonBasslake 2 points 3 years ago

Show her the shit the DeBeers have done and she will hopefully abandon hopes for a diamond ring.

Fuck the DeBeers

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scott 2 points 3 years ago

Well, engagement rings. Wedding rings are typically plain metal such as platinum, gold or silver.

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bernieecclestoned 2 points 3 years ago

Interesting doc on Netflix called Nothing Lasts Forever goes into great detail on the diamond cartel and how 'synthetic' diamonds are getting mixed in with mined ones.

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