How long until we have corporate instances in the Fediverse?

3 years ago by RomanRoy to c/asklemmy

Not willing to give them ideas so fast.

That's something that popped in my head as soon as I started in here, not so long ago.

But there's nothing to prevent that, right? I mean, Meta could very well create a meta instance on Lemmy or Kbin or Mastodon or in all of them, bring a bunch of users, sprinkle in some ads because why not.

Sure, they could be defederated from more restrictive insfances. In the bigger picture, every other instance could boycott them, but they would surely federate among themselves (Elon meets Mark, ugh). They also have all the computational power and would have no problem being the largest instances in the Fediverse.

Then what? Is that feasible? Probable? My utopian future about a free, descentralized Fediverse is a lie?

Ungoliantsspawn 35 points 3 years ago

Honestly is not a big deal. Some specific instance might start behaving like aholes because of corporate greed or anything else.

All they can do is take their specific communities down. The affected communities can always move to other instance (that is easier than changing to a different system all together).

Changing platforms will always be harder than just switch instance because you instance changed the rules on you.

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_finger_ 8 points 3 years ago

The word “millions of eyes” tends to start attracting corporate overlords. When we hit a million users I think things might start changing.

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LostCause 23 points 3 years ago

Most certainly if this grows big enough corporations will join in if only to market whatever products to the userbase.

What you can do is to work on supporting/curating instances which don‘t want this. Try to see what kind of people are in charge and what their reaction would be. For example I‘m also on an instance (http://lemmy.dbzer0.com/) created by a r/piracy mod who I‘m fairly certain wouldn‘t federate with corporations or let his instance be controlled by them.

Lemmy.ml which I‘m also on, probably not positive with US companies, but might federate with Chinese companies.

What makes all this not a big concern for me is how easy it is for me to drop an instance and go to another one, but I‘m also not attached to my users in general, hopefully we can get some export/import functions for cases where we need to abandon somewhere (unless it exists and I haven‘t seen it yet?).

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deaconblue 1 point 3 years ago

I am just learning my way around in the Fediverse but from what I currently understand I agree with you about being able to go elsewhere if you don't get along with some new neighbors. I do believe that if this thing gets as big as we all hope it does then the financial resources to scale it up have to come from somewhere. Whether that's a commercial enterprise backing it for potential financial gain, or a loosely connected group of donors, at least in the west and for sure in the US, whoever puts up the money is going to want to call the shots.

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LostCause 1 point 3 years ago

The way I see the federation system is it‘s basically like little states, except they are based on voluntary association.

So imagine for example if a bunch of people decided: I don‘t like how this country is run and so they are immediately teleported to the country of their choice and other than losing post history (which I hope can be fixed) there is no negative like IRL (it being expensive and purposefully hard to do).

Shitty countries that don‘t provide for their citizens would start to fall behind and fail. In a way this is happening with migration and one can hope also in business (those whining that nobody wants to work are a prime example), it‘s just the states who stop people and try to keep them captive to labor and fight and pay taxes etc.

Now in the fediverse on the other hand, it’s as easy as making an account, so if my state turns into a corporate bureaucracy I will pack my bags and leave. Plus with some tech knowhow, if I don‘t like any of the states I‘m making my own. So yeah, I‘m excited and I hope it grows!

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MedicareForSome 21 points 3 years ago

We do it’s called ‘beehaw’

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shaggy959500 8 points 3 years ago

How is beehaw corporate?

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RomanRoy 5 points 3 years ago

Please, let's not popularize the "/s" here

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CMLVI 6 points 3 years ago

I already got vote massacred cause I made a joke about displaying Nazi logos being illegal, since that neighborhood in...Chicago? outlawed the trans flag(where I was clearly on the right side) and people assumed I was making an actual, factual argument for the nazis. It's necessary sometimes lol

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Otome-chan 8 points 3 years ago

okay I laughed at this

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JustJack23 1 point 3 years ago

I am new here and out of the loop. Can you explain?

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JohannesOliver 5 points 3 years ago

Beehaw defederated from some of the larger Lemmy instances due to problem users and limited moderation abilities (Lemmy as a platform, limited staff). As one of the larger Lemmy instances themselves and where many Reddit folks went, this rubbed some people the wrong way. Beehaw has a specific idea about the community they want and are proactive in protecting that vision, I don’t know how this makes them “corporate” but there you go.

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JustJack23 1 point 3 years ago

Thank you :)

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fastfinge 18 points 3 years ago

So when I read that, I thought you meant instances owned by corporations. I think it'd be pretty nice to go to lemmy.microsoft.com and they'd have groups for all the Microsoft products where users could get support, learn about updates, etc. And you'd know it was an official community because it was hosted by Microsoft. But you could federate, and wouldn't have to make a forum account for every single company you wanted to interact with. I'm imagining lemmy.apple.com, lemmy.microsoft.com, lemmy.sonos.com, lemmy.linksys.com, whatever. I'd like that.

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ppptan 10 points 3 years ago

Right. With federation, it's only an addition to the network, not supplanting it.

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corytheboyd 16 points 3 years ago

If it makes money, they will come.

With social sites, money comes from ads, and ads work better served to tons of people. So, if they see millions of people active (anywhere on the internet, not just fediverse), some “marketing genius” will deem it an “untapped market” and it will begin.

Thing is though, servers are not run by corporations (they could be, of course), so maybe it will be different. But be honest, if you ran a very popular server for free, and someone offered you $2M a year to run some ads… you’re doing it. This is inevitable given growth.

Maybe everyone will be comfortable with server hopping anyway and it won’t be like it is with Reddit. Idk just having fun for now, actually posting on something for the first time in years because it’s small enough that real people actually talk back hah, riding that as long as I can

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Nindelofocho 1 point 3 years ago

I feel like instances will probably start being sponsored in addition to if not in place of ads like youtubers and their sponsorships

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KrimsonBun 15 points 3 years ago

We can always defederate and block corporate instances

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MargotRobbie 13 points 3 years ago

Why not? With the structure of the Fediverse, it's impossible for anyone to lock their users to their particular instance, and if their users prove to be problematic, they'll just get defederated.

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utopianfiat 4 points 3 years ago

And if someone can run an instance like a business and still federate, more power to them. Labor should be paid.

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MaxTepafray 11 points 3 years ago

Treat federation like email. Gmail didn't ruin email.

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primbin 4 points 3 years ago

Gmail kinda did ruin email though, at least a little.

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_s10e 11 points 3 years ago

That would be a good thing. More instances are good. More users are good.

If meta federates with Lemmy and mastodon, we could interact with our grandparents again.

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Stumblinbear 2 points 3 years ago

If that happens all of them instances would be hugged to death on a daily basis if we're being honest

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asjmcguire 10 points 3 years ago

I'm basically all for it. The Fediverse is supposed to be an inclusive place, for everyone. Then we all get to decide if we don't want to hear from someone and can block them from our instance, or even block an entire instance. It wouldn't be terribly inclusive though if we started dictating who could and could not be part of the Fediverse.

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cralder 9 points 3 years ago

Tumblr has already said they are doing something with the fediverse but I'm not sure if that panned out or not as I have not kept up with the news on that.

But really, why would that be a bad thing for the users on the smaller instances? If you use Lemmy or kbin or mastodon or whatever for an instance you trust you could interact with users on corporate instances without having to sell your soul to Zuck. I personally don't see it a a bad thing.

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RomanRoy 6 points 3 years ago

The ads! Just wait for the ads!

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cralder 6 points 3 years ago

Do you mean like sponsored posts? If you are talking about banner ads or something that would not apply if you are using an open source implementation like Lemmy or mastodon that is not run by a big corporation. Sponsored posts would also not so very well in the algorithm unless Lemmy implemented a system for it which they most likely would not do.

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TheGayDude 3 points 3 years ago

As long as the ads are limited to sponsor posts and banner ads I really wont mind, you can just scroll past them

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Mininux 2 points 3 years ago

How would they put ads on our instances ? From what I understand, the only way would be by creating true posts as regular users, in which case most instances would just defederate with them (not sure it is the correct way to say this)

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utopianfiat 0 points 3 years ago

Who cares? If it helps the instance sustain itself long term, then they should get those dollars

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taladar 2 points 3 years ago

Blocking ads isn't about the dollars, it is about the malware and tracking and the waste of lifetime.

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utopianfiat 0 points 3 years ago

And why is your life worth more than your admin/mod's?

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ilgrandelenin 1 point 3 years ago
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cambionn 9 points 3 years ago

Meta is making a Mastodon-compatible Twitter-replacement app. The Beta is already done with sone populair influences and it's supposed to go live sometimes soon afaik.

Otherwise, Mozilla has a Mastodon instance. Depending on how commercial/big you need to be to count as a "corperate instance" to you, there are a few more.

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planish 8 points 3 years ago

We probably want all instances of substantial size to run under incorporated legal entities, because then there's a legal entity that can collect the donation money, be cooperatively owned, have a DMCA registered agent, get registered as a nonprofit, and so on. We don't want instance operators personally owing Nintendo a jillion dollars when they try and come for the Zelda memes or whatever.

I don't think the important line here is individual vs. legal fiction, it's whose interests (users vs. owners) the instance is set up to serve.

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PigglyWiggly 1 point 3 years ago
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Otome-chan 7 points 3 years ago

Didn't meta announce they were gonna make a fediverse thing?

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ulu_mulu 8 points 3 years ago path: 0 284447 284605, hotness: undefined, score: 8, children: 1
maynarkh 2 points 3 years ago

This new decentralized app, codenamed P92, is still under development — as first reported by MoneyControl. According to the documents seen by the publication, the app will let users log-in through their Instagram credentials. This could irk people who might not want to share that data with another Meta app.

This really smells like a "plug the hole" operation where they see users might possibly migrate to an alternative to their services that they can't simply buy out.

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Kichae 6 points 3 years ago

Meta's got a microblogging thing coming, and it's supposed to be coming soon. Tumblr has ActivityPub support on their roadmap.

It's coming. There will be issues with it, possibly around advertising, definitely around spam and moderation.

Many big instances will become small overnight, and will likely federate with corporate sites. Many small instances will suddenly be tiny in comparison and not federate with them.

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Kaldo 5 points 3 years ago

Would that even be a bad thing? Businesses like news outlets, media companies, game companies, content creators all have a presence on reddit, twitter and similar social networks. Having them first-hand in the fediverse would be a good thing, especially if they host their own instances, it would further legitimize the fediverse and expand it.

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Ertebolle 4 points 3 years ago

I’m all for corporate instances as long as we get a bunch of them - the one thing we really do need to avoid is a situation where one company dominates the “open” Fediverse to the extent that they can turn around and murder it, like Google did with Usenet.

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econpol 3 points 3 years ago

I'm not familiar with the Google Usenet story. What happened?

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MrSpArkle 3 points 3 years ago

Basically Usenet was already waning, and google bought dejanews and turned it into google groups, which was a potential lifeline, then they stripped Usenet functionality out of the product over time.

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AtomicPurple 1 point 3 years ago

TIL

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c0mbatbag3l 1 point 3 years ago

What's the skinny on that situation?

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CookieJarObserver 4 points 3 years ago
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Ech 2 points 3 years ago

If there's money to be made, it's an inevitability.

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CookieJarObserver 2 points 3 years ago
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Ech 1 point 3 years ago

And if/when admins get a chunk of that revenue? Don't underestimate the influence of $$$.

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CookieJarObserver 1 point 3 years ago
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peter 4 points 3 years ago

I don't think a corporate instance is necessarily a bad thing. The purpose of federation is to give consumers choice, and if the right choice for some people is an instance managed by a corporation and the corporation makes enough money to keep it going then it's a win win, right?

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WolfhoundRO 4 points 3 years ago

I don't think that it would mean that Fediverse won't be free anymore. With their own instances of Lemmy, the corporations could just control their side while leaving the rest of the Fediverse alone. It's, as someone said, like email: you can have your own email account in even your own email server and get in touch with other email addresses from other email providers

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Sigmatank 3 points 3 years ago

I'm not sure, but I wouldn't mind Mozilla in the fediverse. I thought I heard something about that being a possibility. At some point if things scale there will start to be a cost that has to be handled beyond donations, so what in hoping is there are maybe some trusted institutions that help out rather than Meta/Amazon/etc pushing into the space

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Rairii 6 points 3 years ago path: 0 285417 285511, hotness: undefined, score: 6, children: 5
Sigmatank 1 point 3 years ago

Fantastic. I wonder if they'll get a Lemmy instance going

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Rairii 0 points 3 years ago

@Sigmatank Right now, I actually prefer kbin to lemmy personally, although I don't have an account on either yet :)

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vaguerant 1 point 3 years ago

Wow, what are your feelings currently on interacting with the threadiverse from outside? I considered using my Mastodon, but the interface is so poorly optimized for this sort of content that I gave up and registered a separate account.

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JohannesOliver 1 point 3 years ago path: 0 285417 285511 291211, hotness: undefined, score: 1, children: 0
Wit 3 points 3 years ago

If I can still access all of that content from kbin or lemmy, what's the problem? I get their content, but they can't serve me ads, change kbin's feed algorithm, or have control over anything outside their one instance.

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lh 1 point 3 years ago

I mean, they could probably still serve ads disguised as content - just send it along with the "genuine" posts without differentiating. That said, at least I can block their content from showing in my feed if I want to.

I'm all for it.

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RomanRoy 2 points 3 years ago

Yep. Just look at me over there in Reddit the last few days. Almost looks like I make money off of Lemmy.

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JasSmith 1 point 3 years ago

I agree. If one doesn’t want to see their content, just block it. Of course their content itself would be ads.

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zephyr 3 points 3 years ago

That would be a good way to bring normal people closer and closer to using open source software and protocols.

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ZILtoid1991 3 points 3 years ago

It depends on.

I highly in favor of corporations running their own instances to let people interact with them, and it's only a time until it happens with Twitter as the leftover moderation slowly evaporates. Imagine if you could interact with your favorite corporate VTuber on Mastodon without having to keep up your Twitter account. Just let VTubercorp to have mstdn.vtubercorp.social or something. Other kind of companies also could follow suit. I have seen the Rapberry Pi Foundation's Mastodon account, and probably it'll grow as more and more Twitter traffic will be due to bots instead of actual people.

What I'm concerned about is EEE tactics employed by centralized social media companies to create a worse and more corporate version of the Fediverse, or to kill it entirely.

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MoreIronOre 3 points 3 years ago

Ultimately, that is down to user behaviour.

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TheGayDude 2 points 3 years ago

I doubt lemmy would ever become nearly large enough for anything like that to happen. Not to mention this isn't the most advertiser friendly place (!piracy is the 17th largest community)

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Micromot 2 points 3 years ago

Meanwhile reddit removing a moderator from r/piracy and opening it up again while trying to convince advertisers to come to their platform

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alexgranford 2 points 3 years ago

There are few corporates spinning up their instances, Mozilla, Vivaldi, few others for sure.

Not a big deal.

Social media monsters could either open up their own instances or enable ActivityPub integration from their main services, either way this will be interesting to watch. Any of these steps, I am sure, are very carefully evaluated as we speak, from commercial, policy and compliance, brand, risk perspectives.

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kevin 2 points 3 years ago

honestly it would be better than it is now. currently content is in what we call silos or walled gardens. if my grandma posts to Facebook i can't see it because I'm not with Facebook.

If Facebook (/ mEtA) went on the Fediverse, that would also mean exposing any and all content over the ActivityPub standard. Every user can decide themselves if they want to see posts from Facebooks servers, but there would at least be the opportunity to see the content at all.

Also it would make switching away from big platforms way easier, because why would i stay with Facebook, when i can just switch to e.g. tchncs.de or my own server and keep in touch with all my old contacts.

TL;DR Big cooperations federating their content silos would be good, that's why (for the most part) it's not going to happen

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MiddleWeigh 1 point 3 years ago

Let em do it.. with how this whole thing works, it's not like they'll hold any type of power or sway with in the feddiverse. We will just have more options as far as content, and the ability to come together to defederate, or just block on your end.

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borkcorkedforks 1 point 3 years ago

Not sure if that would be the end of the world. Something needs to pay for hosting and companies will want to use social media or may want public forums.

Could be an ad supported instance or a nonprofit with membership fees to pay for hosting. There could also be an instance for hosting company based topics and mod accounts. On Reddit a lot of games or companies had an official sub and accounts. Running the magazine/community could be a service. Especially if there were some extra tools or settings for companies or company accounts. Another possibility is having a closed and private instance for internal users like a slack or internal wiki.

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Xeelee 1 point 3 years ago

Corporate instances would be a sign that this thing is gaining traction. Obviously there are downsides, but it would give a lot more credibility to the fediverse and get more people to give it a try. And someone has to pay the hosting costs anyway. Financing will increasingly become an issue as user numbers grow. The point where you can't just do this as a hobby project any more is going to come sooner rather than later.

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cojoco 1 point 3 years ago

The point where you can't just do this as a hobby project any more is going to come sooner rather than later.

Will it, though? I thought one of the big points of the fediverse is that you can host your own small instance, federate with other instances, and get the content you care about. It's certainly not easy enough for most people to do right now, but it seems like ernest and others are working on making it easier.

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Awwab 1 point 3 years ago

I have been looking at setting up my own kbin instance and the big unknown for me is how much disk space will it use up. I have seen others report in the range of 400-500mb a day. That seems low but it's only going to increase over time and then it becomes a question of data retention, how long do I want keep content 99% of which I may never look at again.

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JohannesOliver 1 point 3 years ago

You can for yourself, hosting a large instance for others does require time, financing, a legal entity (if for nothing else, liability purposes). Most people are much more likely to use what is already there unless they have an itch to do it themselves.

Mastodon is a non-profit that also hosts the largest mastodon instance, ultimately I think there will be a ton of small hobbiest instances and a few big ones - they should preferably be run by non-profits to help avoid the current Reddit situation (more like other open source projects).

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exohuman 1 point 3 years ago

There are already corporate instances, like Trump’s Truth Social.

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Rairii 1 point 3 years ago

@exohuman @RomanRoy truth social doesn't really count as their mastodon fork doesn't federate

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CMLVI 1 point 3 years ago

They choose to not federate, or no one will federate with them?

I can't imagine creating an instance and then just choosing not to federate. Lol kinda defeats the purpose.

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Rairii 1 point 3 years ago

@CMLVI They choose to not federate (they wanted a walled garden); of course, most of fedi wouldn't want to federate with them anyway

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CMLVI 1 point 3 years ago

Lmao fuckin idiots, all of em

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GunnarRunnar 1 point 3 years ago

I can't imagine creating an instance and then just choosing not to federate. Lol kinda defeats the purpose.

Isn't that just taking working open source code and privatizing it? Makes sense to me. If you want a Twitter clone you have that in an instant.

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CMLVI 1 point 3 years ago

Technically yeah. But it's like buying a car just to keep walking everywhere. You get none of the benefits really.

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karrbs 1 point 3 years ago

I was actually just thinking this when thinking about switching to @pixelfed i was thinking what if Instagram just converted to federated instance. How that would look

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Cyzaine 1 point 3 years ago

Wow that would really be a wonderful development honestly.

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lotanis 1 point 3 years ago

This wouldn't be a problem at all, or possibly even a good thing. If one instance is supported by shitty ads then people won't go there and they'll sign up elsewhere. That's the whole value of the fediverse - choice and no lock-in.

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LollerCorleone -19 points 3 years ago

Medium already has an instance, and so does Vivaldi. Tumblr is planning on supporting federation. Although not really a corporate, Mozilla is also setting up its own instance (which is something I am happy about).

Worst of all, Meta is coming up with an ActivityPub platform. I am going to dread the day when my timeline will be flooded with posts from them.

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NotSteve_ 4 points 3 years ago

I assume for Meta's platform they'd just get defederated very quickly from others. I think it actually could be a good thing in regards to introducing average users to the fediverse (I say this as someone who despises Meta)

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Maeve 3 points 3 years ago

I certainly hope you’re right.

*eta not about Meta on the verse, but if it happens, defederation also happens, and swiftly.

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artic 1 point 3 years ago

I plan to defed my calckey instance from them fuck meta

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hejsan 1 point 3 years ago

Oh? Interesting. Are these lemmy instances connected already? Where can I see them?

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LollerCorleone -21 points 3 years ago path: 0 286059 303554 309250, hotness: undefined, score: -21, children: 0
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  3. Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
  4. Not ad nauseam inducing: please make sure it is a question that would be new to most members
  5. An actual topic of discussion

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