Your last bit is the only part that matters. Good content is good. There's so much well written progressive "woke" stuff that does well, but it's easy to point at a shitty flop and say it failed because it's "woke" rather than doing the hard work and actually analyzing why it's bad. "Woke" content isn't an issue in media. It's that we're getting so much bad and lazy writing in AAA games (and other big media). They aren't allowed to be creative, so it ends up being garbage.
Woke isn't being progressive. It's being progressive to an extent beyond any sort of logic, virtue signaling constantly, and then calling anyone who disagrees with you morally or intellectually inferior.
In entertainment, that often results in some really annoying elements that I think we can all acknowledge are a thing after almost a decade of this:
I think there's a reason Star Wars gets more shit for being woke than Spiderverse, or that Arcane hasn't become a culture war battleground in the same way She-Hulk did. The reason being those shows are actually good, and most people are happy to watch good shows.
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