Netflix will show generative AI ads midway through streams in 2026

Netflix is trying to grow ad revenue quickly.

eighty 56 points a year ago

“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

In terms of attention, she's either lying or admitting that members barely pay attention to their content.

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TwistedCister 44 points a year ago

They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.

There not making quality. They’re making elevator music for your home.

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TheFriar 22 points a year ago

She is exactly admitting members barely pay attention. It’s a pretty widely known issue in the screenwriting community. Netflix in particular wants more “second screen scripts.” Meaning they need shows that constantly remind you of what’s happening, have tons of expository dialogue—constantly—and that leans hard into the shallow end of story. Because they’re assuming you’re not watching and are on your phone.

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JordanZ 6 points a year ago

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FourWaveforms 3 points a year ago

They pay for market research

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