TIL of GUERRILLA MARKETING and the GREAT MOONINITE PANIC of 2007 : or How a tiny LED sign turned a city upside down.

3 years ago by useless_modern_god to c/til

👉 Boston.com article

👉 Wiki

On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic.

mo_ztt 34 points 3 years ago

The best part:

As members of the media attempted to ask them how they felt about causing a panic, the pair refused to answer any questions not related to “haircuts of the ’70s.”

And as I remember, someone asked them more or less, what type of haircuts do you think you guys will be getting in prison? And whoever was going to answer the question genuinely hesitated and looked worried.

Jajajaja

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stu 28 points 3 years ago

If the Boston marathon bombing had happened within a year prior to this I might understand, but come on...

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SulaymanF 18 points 3 years ago

The Iraq war was still in full swing and cities were getting Homeland Security bulletins about possible revenge attacks.

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norbert 20 points 3 years ago

That was a very dark time for the country, we've definitely not recovered from it and it allowed a lot of Christian nationalism and budding-fascism to metastasize into the danger it is today.

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FartsWithAnAccent 4 points 3 years ago

IF YOU SEE SOMETHING SAY SOMETHING

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iHUNTcriminals 23 points 3 years ago

Dumbest bullshit ever

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UndefinedIsNotAFunction 16 points 3 years ago

Correct. But yay aqua teens.

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FartsWithAnAccent 5 points 3 years ago

No, I'm certain there's been dumber bullshit. You underestimate our collective stupidity.

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OldManBOMBIN 22 points 3 years ago

MOON RULZ #1

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toasteecup 18 points 3 years ago

Can you see this? I'm doing it as hard as I can

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blanketswithsmallpox 9 points 3 years ago path: 0 2845936, hotness: undefined, score: 9, children: 1
PipedLinkBot 3 points 3 years ago path: 0 2845936 2845941, hotness: undefined, score: 3, children: 0
FartsWithAnAccent 9 points 3 years ago

Damn, I can't believe this was 16 years ago...

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Kerred 5 points 3 years ago

I remember when Adult Swim aired the entire movie for free... At 1/32 the size in a corner of the screen

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achance4cheese 2 points 3 years ago

I remember how excited I was at the beginning, until they shrunk it down. I tried making sense of what was happening by standing real close to the Tv. But like most ATHF content, it was as nonsense without sound as it was with. The Neal Peart solo was pretty cool though!

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FlyingSquid 8 points 3 years ago

I remember that. I never watched that show so I had no idea what the reference was, but if I had seen it in person, I would have just thought it was viral marketing. What's so scary about it?

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Biff 8 points 3 years ago

I did see it and knew what it referenced. There was nothing scary at all about it, it was clearly an LED sign. I couldn't believe how massive an over reaction there was to it by the police. Terrorists tend not to put bright LEDs on their weapons as an advertisement.

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SCB 3 points 3 years ago

People were still pretty 9/11 crazy in those days and I remember thinking the reaction was way more entertaining than even the marketing.

As a huge ATHF fan (I have a Master Shake tattoo on my ass), it just really spoke to me. Felt like an alignment in the cosmos.

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pelrun 1 point 3 years ago

Boston PD were(are) out of their minds. They also blew up an ordinary traffic counting device deployed by the city.

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bob_wiley 6 points 3 years ago
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Nougat 4 points 3 years ago

I always thought they were Lite Brites.

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cryomancer20x6 2 points 3 years ago
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GentlemanLoser 11 points 3 years ago

I remember it happening in Boston and it WAS a big deal. Not sure why you think your anecdote is particularly relevant?

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FartsWithAnAccent 3 points 3 years ago

It was a big deal in the media, but I think their point was maybe that it wasn't a big deal to the locals and the city was definitely not "turned upside down"?

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wahming 2 points 3 years ago

More that his anecdote is in a different city entirely

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Count0 -1 points 3 years ago

Boston != Atlanta

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FartsWithAnAccent 5 points 3 years ago

Lemmy user slams article for inaccuracy!

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