TIL the WORLDS UGLIEST COLOUR has a name : PANTONE 448c
3 years ago by useless_modern_god to c/til
👉wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Is it the university of adelaide?
informally dubbed the "ugliest colour in the world"
"informally" is doing some heavy lifting, the topic is as subjective and disputable as it gets
Yes it’s a real grey area
Not an ugly colour imo.
It's pretty close to "unhealthy diarrhoea" colour. Hard to come with something uglier.
the point is to make smoking less attractive to kids to stop them from starting, current addicts aren't really the target audiance
Gotta keep the cash flowing
You can always change the box
If you think the pack is shocking, do not look at the price.
Wow, that's insanely high! I wonder if that hasn't had the adverse effect of accidentally turning cigarettes into a sort of "status symbol" item in some places, as you gotta have a good chunk of expendable income to afford a habit like that.
Don't worry, if you don't have enough you just spend half of your earnings on them
Basic economics. Always tax something with inelastic demand.
Well and the fact that smokers will rely more heavily on the free health system - it's in the government's interest to prevent people smoking to save money.
Are you serious? What in the heck? Are the tobacco lobbyists powerless? They used to run the damned world at one point not too long ago. I mean it's great that people are abandoning cigarettes, but this is surprising.
They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it's completely unrelated to the risks of smoking.
Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn't healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.
Haha yes that’s what they look like in many countries
Over where? Literally all cig packs I know look like that
Outside of the US
Surprise surprise, you're not the center of the world, and in fact you're the ones doing the opposite of what the rest of the planet does
Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them
Ooh what is that? I like the font on those.
Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.
Isn't it that thing that makes people's teeth turn red in countries like India?
Naa that's betel nut / paan in Hindi
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@lemmy.world
We learn something new every day. This is a community dedicated to informing each other and helping to spread knowledge.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
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Looks like my university's primary color
Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university's color is (73, 47, 36)
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