Emily Blair, the Austin Apartment Association’s executive vice president, “While the City is exploring the proposition of an ordinance such as this, it is imperative that existing standards are enforced and supported while carefully factoring in the potential housing affordability ramifications for within the rental housing community.”
This is basically a threat. You require us to have air conditioning then we'll raise rents.
Businesses used to absorb huge expenses to improve their product or service and stay competitive. There simply isn't enough competition in business anymore. In this case the competition is other available rental properties in the area. But since there's not much competition in this or other industries now, the general sentiment has become "all expenses must be passed on to the consumer and all savings retained by the company", and it's pretty fucking frustrating as a consumer.
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