MaRo on recent Secret Lairs selling out: "Most of the time you think of as 'print to demand' actually wasn’t. And that resulted in us destroying a *lot* of product."

5 months ago by Andrew to c/mtg

Could you explain why Secret Lair moved from print-to-demand to a limited-print-run model? I thought it was so that the cards could be preprinted to reduce time between ordering and shipping, but a...

They switched to print-to-demand in 2024 (or said they did) so just kind of more of the same from them: https://magic.wizards.com/...

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Artemis201 13 points 5 months ago

@andrew ugh. I hate capitalism.
We gotta have artificial scarcity, so let's print a ton, then tell people they only have a short time to order, then burn everything that wasn't sold in a week.

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andrew 9 points 5 months ago

Exactly, and add on top the straight up lying that it was print to demand!

Couldn’t even discount the extras instead of destroying them because they need to maintain the high price at all times. Crazy.

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