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MaRo on recent Secret Lairs selling out: "Most of the time you think of as 'print to demand' actually wasn’t. And that resulted in us destroying a *lot* of product."

5 months ago by Andrew to c/mtg

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Could you explain why Secret Lair moved from print-to-demand to a limited-print-run model? I thought it was so that the cards could be preprinted to reduce time between ordering and shipping, but a...
Artemis201 13 points 5 months ago

@andrew ugh. I hate capitalism.
We gotta have artificial scarcity, so let's print a ton, then tell people they only have a short time to order, then burn everything that wasn't sold in a week.

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andrew 9 points 5 months ago

Exactly, and add on top the straight up lying that it was print to demand!

Couldn’t even discount the extras instead of destroying them because they need to maintain the high price at all times. Crazy.

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tmyakal 9 points 5 months ago

Thankfully, my proxies are all print-to-demand, and a lot fucking cheaper.

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Phantaminum 6 points 5 months ago

I'm kinda new to this hobby compared to other people and even so, from time to time I just want to quit when I see this kind of bullshit

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