AI design tools are genuinely impressive. I'm not going to pretend otherwise, and this isn't a piece about protecting the profession. v0, Framer AI, Webflow AI, whatever launched in the last six months that I haven't used yet – they can produce something that passes for a real website faster than any human can open a new Figma file.

That's not the problem.

The problem is what gets generated alongside the layout. AI tools are excellent at visual pattern matching – they've ingested enough well-designed websites to know how a homepage should be structured. Hero section, value proposition, social proof, CTA. Correct. What they can't do is figure out what your value proposition actually is, who it's for, or why anyone should believe it. So they generate something that fits the pattern. It sounds like a website. It has all the right components in all the right places.