When "plant-based" isn't vegan?

4 months ago by ItsPronouncedZed to c/vegan

Bag of Milton's Protein Crackers at Costco Langford BC. Why bother advertising that it is "plant-based" when it contains milk? I mean, I've seen products stating that they "may contain milk" but this one straight up says it does black on white!

I'm being gaslit by a bag of crackers...

TheJesusaurus 19 points 4 months ago

Plant based and containing milk are not mutually exclusive....

If it was vegan it'd say vegan?

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queermunist 16 points 4 months ago

People usually assume plant based means "it's made entirely of plants" not "it's mostly made of plants"

Since, by the second definition, anything not mostly animal products is plant based. Kind of pointless.

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certified_expert 2 points 4 months ago

Majority is still not a requirement.

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queermunist 0 points 4 months ago

Then a meatloaf is plant based because it has crackers and spices in it. Fried chicken is plant based because it's breaded. 🤡

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AngryCommieKender 4 points 4 months ago

Scrambled eggs are plant based cause I added dillweed

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certified_expert 2 points 4 months ago

I agree in that it is misleading. But if you think "like a lawyer" it is technically correct. Hence, they can put it in the box

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glimse 2 points 4 months ago

What an obnoxiously stupid comparison lol

If you eat a salad with chicken, that's meat-based protein

If you eat one with beans, that's plant-based protein

This label isn't abusing language to make a false claim. It's meat-free protein

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Adulated_Aspersion 0 points 4 months ago

Based =/= made entirely from.

But I am also the person who gets frustrated in the freezer section when companies use green packaging and the food is NOT vegan or vegetarian.

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queermunist 5 points 4 months ago

If it doesn't mean "made entirely from" then it doesn't mean anything.

By that definition, spaghetti and meatballs is plant based as long as it's mostly made of wheat and tomato sauce.

Gibberish.

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nevyn 1 point 4 months ago
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Adulated_Aspersion 0 points 4 months ago

But that is correct. And I dont like it either.

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swicano 2 points 4 months ago

There was a big push a few years ago to come up with an alternative to "vegan" to put on packaging, and they came up with "Plant-based" as the euphemism of choice. I don't recall what the major driver was, it was either from vegans who say veganism entails more than just "don't put animal products directly into the product" or if it was manufacturers who thought the word "vegan" would scare away normies after decades of bad mouthing.

I saw it coming immediately that plant-based doesn't mean "vegan but they didn't bother certifying" but rather that it means "has some part that is mostly plants", see the Jimmy Dean plant based patty sandwiches.

If it ain't got that (V) you gotta start deciphering the ingredients list cause those Fulkerson will put in anything

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nevyn 1 point 4 months ago
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Kacarott 17 points 4 months ago

To me it is pretty clear that it's advertising the protein as plant based (which it is, from the looks of it)

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undree 13 points 4 months ago

None of the ingredients seem to have dairy in it. Maybe it's a confusing way of disclosing cross-contamination in Canada?

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queermunist 7 points 4 months ago

Or "natural flavors" is hiding a milk ingredient. That can evidently happen.

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scutiger 6 points 4 months ago

I think that's an allergy warning like "may contain traces" warnings, but probably more severe.

The only ingredient which has any chance of being related to milk would be the "natural flavour" which could be anything. If you want to settle it for sure, you could contact the company and ask about it.

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kbal 2 points 4 months ago

It's the "contains milk" part that seems like it might be false advertising.

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altphoto 1 point 4 months ago

I once asked for a Vegan paddy burger 🍔. They added bacon to it! WTF!

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glimse 2 points 4 months ago

Probably not as uncommon as you think! I'm not a vegan but I'll order a plant burger if it's an option

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nevyn 1 point 4 months ago
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