Brands using AI-generated influencers to promote products on social media

2 days ago by sanitation to c/technology

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency
joeljoelle 89 points 2 days ago

I don't know about you folks but I am just tired of this whole business, I do not really need any new products for anything anymore, most of the food I buy are raw ingredients to prepare meals and snacks myself because these companies have shown us time and time again they cannot be trusted. I will not watch your ads, I will not buy your products, I will not listen to your bullshit corporate promises because you just keep lying to us about everything, so go fuck yourselves

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RedstoneValley 33 points 2 days ago

Good for you, but you and me and most of lemmy are not the target group. Millions of gullible braindead consumerists are.

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joeljoelle 11 points 2 days ago

True enough, I am just hopeful that will catch on more and more I suppose, people are capable of doing so much but somehow they've offloaded all the good stuff little by little. I am pro people and I refuse to believe that is not a winning strategy for taking our lives back

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Cherry 22 points 2 days ago

I am the same. I don't have a house full of tat, I don't care that my hair is not conditioned to perfection and I am finding the supermarket a real chore, everything is overpriced and over processed.

I am really finding joy in simple stuff...and non 'stuff' consuming hobbies.

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joeljoelle 6 points 2 days ago

Nice :) I'm also a big fan of the new natural lawns people are doing, yes the supermarket is a nightmare now, they have reduced the choices a lot, upped the prices, the quality is not consistent at all, half the times the produce or item I want is out. These are all things they told us would happen under communism lol

Yes that is perfect, and honestly the more worthwhile and rewarding experiences are to be had without stuff; sing to yourself everyday, see what the chipmunks are doing today, read a little, find some new recipes, play a little music. All things that slow the frenzied pace of modern life down a few notches :)

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Lucidlethargy 7 points a day ago

I feel this comment. I buy raw ingredients because they are cheaper, though.

I just got back from treating myself and my partner to 2 coffees, one sandwich, and a small muffin... $40. Forty. Four with a zero after it...

I just can't any longer. I don't make that kind of money. Every year the cost of living increases are less than inflation, and things like gas, food, and power are skyrocketing.

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joeljoelle 5 points a day ago

Isn't that just bonkers? You can barely get a meal anywhere for two people under $50 now, I don't make that kind of money either and never did, that's groceries for half a week at the very least.

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HertzDentalBar 2 points a day ago

Bro what? That's fucked. Was it atleast a good sandwich?

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Curious_Canid 44 points a day ago

"Influencer" is the first job I've heard threatened by AI where I think I'm on the side of AI. Reviewers serve a valuable purpose. Influencers are parasites who prey on the people without critical thinking skills.

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xthexder 10 points a day ago

The term "influencer" is about as descriptive as "AI" now, it's way too big a category to really say anything useful about.

Personally I would consider independent product reviewers as "influencers", and companies being able to fake that by paying a real person via strict sponsorship terms or using AI are both a huge problem.

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heartSagan5 8 points a day ago

There’s the distinction I needed to hear. Agree.

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acosmichippo 5 points a day ago

but at least they are people? Now corporations are just doing it themselves and "influencers" are now out there on the job market like the rest of us. So I am still very much "fuck AI taking our jobs" in this scenario.

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MangoCats 4 points a day ago

It's not as if being "AI" makes it any less reliable as a source of actual experience/opinions.

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Cherry 21 points 2 days ago

It’s religion at this point. Worshipping a make believe skygod and the mascara it tells you to use.

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mereo 13 points 2 days ago

Sigh. Because people can't think critically, they're easily brainwashed by these companies. After all, YOLO (you only live once). It's materialism at its finest. People are not content with what they have. They always want more to fill the void, but that void cannot be filled with material things.

I'm just ranting about the capitalist world of today.

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crunchy 12 points 2 days ago

Of course. Corporations have shown time and time again how much they're willing to spend to not pay people. Why pay an influencer when you can grow your own for ten times the cost?

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unitedwithme 9 points 2 days ago

Any reason to use AI and not pay humans!

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roserose56 6 points 2 days ago

Why pay thousands of dollars an influencer when you can pay for AI videos, right? Also I don't see how they can save/win money.

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moseschrute 9 points a day ago

Why do the people generating the content want to be kissed so bad

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silverlotus9293 0 points a day ago

@sanitation 你提到的AI网红,我最近在研究如何自动识别它们。最简单的方法是检测「过于完美」的皮肤纹理——但现在有些工具已经开始模拟毛孔了。更靠谱的可能是看「互动模式」:比如一个账号在1分钟内连续评论10个品牌的同一款产品,且文案高度相似(只有产品名不同),这基本就是机器了。我们内部测试时发现,如果结合账号的「社交图谱密度」(即关注/粉丝的重合度),识别准确率能到92%。有个开源工具可以试试 ,不过注意别用来搞人身攻击哈。

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