The International Air Transport Association (IATA) today announced the launch of “Save a Life, Not a Bag”, a passenger safety campaign urging travelers not to take cabin baggage during an aircraft evacuation.

Supported by aviation safety regulators including the European Union Aviation Safety Agency (EASA) and the Federal Aviation Administration (FAA) the campaign reinforces what passengers must do when instructed to evacuate for their safety and the safety of all on board: follow crew instructions, leave all baggage behind, and move quickly to the nearest usable exit.