New logo for McLaren racing

23 days ago by inlandempire to c/artdesign

wizzor 6 points 23 days ago

There is somehow less personality now.

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systemshock 5 points 23 days ago

This looks like a fashion, or maybe watch brand logo. There's nothing saying "speed" in it, just "luxury"

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Cherry 1 point 23 days ago

I find it easier to define the letters and I like that geometic based face. I also like the orange icon rather than the white.

I like the idea of motion in the background of the image. I do agree it looks like a watch or a fashion brand but when the audience is kinda the same it makes sense, esp when factoring in the need to do safe design.

Wouldn't surprise me if they started making 'watches' TBH.

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artdesign
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