The NFL doesn't adjust, to anything. It's run by a group of old people, and makes so much money that they can get away with doing what they want.

To me the officiating really harms the product, but they refuse to make any structural changes, like technology or how the refs are paid. But of course, I keep watching - so maybe they're right?

I get the feeling most people aren’t actually watching 9 hours of football a day, most watch their team only and the ticker helps them keep up to date on the rest of the league

I like the ticker. I get updates in real time. Most people who watch recorded games do so because they can't watch it live, not because they're too busy watching a different game.

I think you're in the minority of people who are already the minority of viewers.