An aptronym, aptonym, or euonym is a personal name aptly or peculiarly suited to its owner (e.g. their occupation).[2] The word "euonym" (eu- + -onym), dated to late 1800, is defined as "a name well suited to the person, place, or thing named".[3]

Apparently, there exists a billionaire called Rich Fairbank who holds the Fairbanking Mark for offering fair banking products. I'm not making this up.