What is a film whose trailer alone presaged its success?

3 years ago by favrion to c/moviesandtv

BleepBlip 47 points 3 years ago

The original Matrix trailer was such stylish mystery and intrigue. Media consumption volume of the average person was drastically less than today and its release predated wide broadband availability. IYKYK but that film dropped like an absolute hype bomb and deserved all the love & success it received.

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1bluepixel 18 points 3 years ago

Just to add to this... When I first saw the trailer, I became completely obsessed with the film. I visited the website and read a bunch of short stories on there about the world of the Matrix.

And besides all that, when I finally sat down in theaters and watched Neo take the red pill, I had absolutely no clue what was happening. Their marketing material 100% avoided even spoiling the very premise of the film. All they did was build a mystery.

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gregorum 10 points 3 years ago path: 0 4424216 4424369, hotness: undefined, score: 10, children: 0
shalafi 3 points 3 years ago

Saw the trailer in the theater and thought, "What the fuck is THIS?!" Saw The Matrix two nights in a row. Never done that before or since.

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Chetzemoka 36 points 3 years ago path: 0 4426508, hotness: undefined, score: 36, children: 5
ech 13 points 3 years ago

And then the full trailer spoiled the main twist

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FLP22012005 1 point 3 years ago

In what way?

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ech 4 points 3 years ago

I mean, (assuming you've seen it already) from what I remember the entire first act is set up for the audience to believe that the T800 is the bad guy again, hunting down Sarah Conner just like before, with a huge reveal when he ends up saving her and her son instead, and the trailer gives that away in the first 30 seconds.

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PipedLinkBot 4 points 3 years ago

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FLP22012005 4 points 3 years ago

I had not seen this before. It is like a prologue to the movie.

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TheRaven 29 points 3 years ago

Cloverfield. It didn’t even contain the title, just the date. It ended up being the biggest January opening of any movie.

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boogetyboo 1 point 3 years ago

It got a fair bit of criticism but that movie has had a lot of replay in my house. Solid and simple premise, moves quickly. I could do with a little less of the love story but it does make the ending hit a bit harder.

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crypticthree 26 points 3 years ago

Blair Witch Project had one of the best marketing campaigns ever. Hitchcock's Psycho had a groundbreaking campaign as well.

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boogetyboo 2 points 3 years ago

Yeah I was in highschool (Aus) and we bought the idea that it was real found footage and a real legend, hook, line and sinker. Excellent marketing.

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bitsplease 1 point 3 years ago

Sounds like that one horror movie from when I was in HS - Paranormal Activity, everyone thought that shit was real in my class

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protist 20 points 3 years ago

Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life

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Contentedness 4 points 3 years ago

Good call!

Also using the opening scene as a trailer is such a classy move.

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first_must_burn 17 points 3 years ago

Independence Day. That shot of the White House being obliterated was amazing at the time.

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Son_of_dad 11 points 3 years ago

The Phantom menace pops to mind. Just that teaser with the gungans on their mounts, walking in the fog was enough to get every one on board for a new star wars series.

It wasn't a very good series, but it did lead to greater things and was a success by all accounts.

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Pistcow 11 points 3 years ago

Weird how so many talked shit about Phantom Menace but I saw it 4 times in a packed theater and was pumped everytime.

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Son_of_dad 8 points 3 years ago

Took me about half a dozen viewings to come to terms with the fact that it's not great, but I still enjoyed the nostalgia of the release and the hype around it.

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Alteon 5 points 3 years ago

Everything except the Gungans was top notch. I still think the fight with Darth Maul is one of the best in the entire series. The music was SO fucking good.

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Murdoc 2 points 3 years ago

The Gungan city was beautiful though. Put a new race in there, maybe the Mon Cal, and you're golden. Otherwise I'm with you.

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Son_of_dad 2 points 3 years ago

The podrace feels boring to me on repeat viewings, kinda drags on. But yeah that final act was so good

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Casey_Masterpiece 4 points 3 years ago

I was 12 and I all I remember thinking was double sided lightsabers are cool. Which was disappointing as I was a huge Star wars fan. I don't think I really liked it that much but going to the movies was always a big deal.

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variants 0 points 3 years ago

The ending was great, Darth maul, space battlesl and the droid army but but takes a while to get there, pod racing was neat

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SpaceNoodle 2 points 3 years ago

Not everyone has taste.

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Num10ck 1 point 3 years ago

i think its a flick more than a film. visuals and audio were impressive, but almost none of the characters were developed or charming or even quotable. it even somehow managed to be more racist than should be possible.

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HardlightCereal 2 points 3 years ago

Now this is podracing!

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Stovetop 9 points 3 years ago
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graymess 3 points 3 years ago

Even though they're much less commonly used and to a subtler degree than Inception, the "braaam" is now an entire category of movie trailer sound design and is found in virtually every library of cues that trailer houses edit with.

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jennwiththesea 5 points 3 years ago

Barbie, hands down

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MargotRobbie 4 points 3 years ago

Suicide Squad.

Unfortunately, it ultimately ended up causing the movie a lot more problem down the line.

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graymess 2 points 3 years ago

The trailer was so effective, the studio literally had the trailer agency re-cut the film. As a trailer editor, this possibility horrifies me.

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