I have worked for two producers here in the UK that supply Aldi. Basically Aldi want to match the leading brand and be cheaper.

Neither of the companies i worked were the leading brand but the Aldi product we made (for both companies) match it.

As a norm I buy from Aldi knowing they always try to get the leading brand matching quality for less.

This is brilliant!

Agreed, it's a long and boring process but works eventually.

For me spare time on home renovations and playing around with further getting away from big tech

Pretty average apart from being informed of changes at work meaning a few could be made redundant and moving the rest to another role with a different shift pattern.