Then, you slide in with "I don’t understand why you think it should be more expensive if it’s locally made.", and I genuinely don't know where you got that from.
You literally said it was "worse" that they're willing to pay, but not more, for a local version?? That is a judgement call you made about the people's answer, those fabulous 33%, the weirdos who "can't be bothered enough to be willing to pay for it." If "not paying more" is worse, then how are you not, in fact, saying that they should be paying more??
Well, my French may be exceedingly rusty, but the thing I'd read here is that "surcout", "plus cher", and "basculer vers un fournisseur" all refer to the 49% who would pay. The 83% response is to the question about the EU.
I still don't understand what you're reading wrong here. 100% of the people they asked are paying something, they're all using the EU's services, which is currently not deGAAFed enough. 49 of them are ready to pay more if the EU goes local. The other 51 are not ready to pay more for the EU services they already pay. Everyone has a fournisseur / provider, everyone uses EU services, everyone pays for them. 83% of all the people they asked think it should be local, and 49% of all the same people would pay more to make it happen.
Does it help in any way if I point out that there was a stink up not long ago about French health services storing data on Microsoft clouds? About the DGSI (national security stuff) having a contract with Palantir ? (which they dropped fortunately) Google, Microsoft, Amazon, are everywhere, in France, in the EU - in things that we pay for right now, through taxes for France and for the EU, and then there's the other stuff like Internet providers that we individually pay for, some of whom do or did use stuff like Amazon's services. And the general sentiment is that they should fuck off, and half of the people would be willing to pay more. This is what it's about.