It underscores how bad Meta's marketing has really been I think. They try but I actually find their ads for Quest off putting. They could learn from Apple and pitch to a broader market with some pretty basic things (viewing movies etc) and easily present a very compelling narrative I think (for example: with 1 Vision Pro you can watch a movie all by yourself and be lonely but for the same price you can buy 7 Quest 3's and have your whole family or friends there with you - this shouldn't be a hard sell!).