I started using DuckDuckGo actively in 2014. It has since been my primary search engine. It used to be very similar to google: minimalist, an ad placed as the first search result and that’s it. DDG has stayed pretty much the same. The few times I now wander on google to try to get different results, I just find it so unusable. Search results are swimming in an ocean of suggested content… I’m never going back.