grüezi zäme - bin ja als guete bünzli grundsätzlich gege neui Sache aber chan mer öpper feddit erkläre?

Yeah just like the fb engagement data is completely bloated. Scroll past a video? That's a view in Zuck's books!

Sicher de, wo sini Gipfeli schelet.

das hilft sehr, danke

Ah how lovely. I am actually one of the subscribers of the Swiss Review, luckily only by email (at least I hope they did not get my home address somehow..)