Warners Reverses Course: Changes Max’s Name Back to HBO Max

a year ago by Jeffool to c/entertainment

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
ThePowerOfGeek 17 points a year ago

How many times have HBO changed their flagship product(s) names now? Seems like they do this every 6-12 months.

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st3ph3n 17 points a year ago

Perhaps they should change their CEO.

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makyo 13 points a year ago

Yeah it’s moronic management of one of the most highly regarded brands

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Thassodar 1 point a year ago

Extremely regarded

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ininewcrow 3 points a year ago

They do it to manipulate contracts and rights usage.

I don't remember the details, I just remember reading about it years ago.

Every time they change their name, they are able to change contracts, business arrangements and rights usage .... if their business model isn't working, they shut everything down, cancel things that they can, renegotiate contacts and restart everything in better terms for them ..... then once that doesn't work, then they change again.

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apfelwoiSchoppen 9 points a year ago

Probably a good move but just proves that middle and upper management are useless. Just idiots playing each other in chess.

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MantisTobogganMD 6 points a year ago

snip snap snap snap. do you know the toll 6 [HBO name changes] has on a person, jan?

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TheMinions 5 points a year ago

Do you think they can undo the move that removed a ton of animation from HBO Max? I never got around to watching Infinity Train when it was on there.

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ilovededyoupiggy 4 points a year ago

Joke's on them, I never stopped calling it HBO Max anyways. Or I called it "HBO... Max... Whatever it's called now."

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Goretantath 2 points a year ago

I KNEW it was fucking stupid!

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snausagesinablanket 1 point a year ago
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ccunning 1 point a year ago

When I heard The Pitt was on Max I assumed it was Cinemax’s streaming platform

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cm0002 0 points a year ago

Cool, now reverse course on the Final Space decision and bring it back >:(

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