Yep, this is the most important threat of Gen AI in my opinion. The erosion of trust, and the following devaluation of truth, is already hurting society so much. And it will only get worse.
Remember, it’s not just «did someone actually paint this?». It is also «did this actually happen?» and «did they actually say that?».
The back edge of generated content that I don't see a lot of discussion about is mislabeling real content, accidentally or not. It's gonna have a monumental affect on how we consume media, even for those that want to avoid it.
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