uuh.. the human cost of late stage capitalism, then?

I think you might mean technofeudalism. Technocracy means a system of government of technology (or people who have/owned technology).

Technofeudalism is feudalistic system where "free space" (like land feudalism) has been taken up by the tech companies. So us, the technoserfs have to pay our technofeudals to have access to smth that used to be free. Think about emails, you can't exists in the system without one yet if you were to host yourself, it would be spam blocked everywhere. Same with social media and other thing.

Technofeudals don't rule themselves directly but rather support other rulers who reinforce their feudalistic rule. Think elon musk, mark zuckerberg, larry ellison etc, they will never run for election or other obvious form of ruling cuz then they will be in the spotlight, or there might be backlash. Instead it is in their interest to silently influence the masses into getting what they want indirectly.

Are you 100℅ sure you know what a technocracy is?