Lol. It's like putting a spoiler on a Hyundai.

Well it might look like a French press, but from what I could gather, it works more like a vacuum brewer. It is overengineered for sure, but it does look nice to use. I'm sure it would make some more interesting coffee then french press, since there actually is some pressure on the coffee from the vacuum.

As a 9barista owner (and lover) this is right up my alley

Such a great callout. Have had my bodum for 15 years with the same simple metal filter and no ground beans in my coffee...how much is this monstrosity, $400?

Man they were kidding about over engineered.

As the first YT comment says "how could we get someone to pay $500 for a French press?" (And an aeropress)

When you're already giving 100% but work says you need to give 110%:

Make want to have it. Having used regular french presses, I find this to not be over engineered. Very practical. Makes preparation and cleaning easy.

That really is over-engineered. Did no one at the company give a moments thought to accessibility? The number of small, smooth, twisty interlocking parts on display looks like a nightmare for anyone with any sort of dexterity issues. The able-bodied also tend to take the ability to twist things for granted; why have a twist-up plunger when it looks like it services as a regular plunger?