Amazon, Walmart, and Target finally realize their colossal pricing mistake—now they’re slashing costs to win back customers

2 years ago by return2ozma to c/news

Amazon Fresh announced Thursday it would slash prices of 4,000 grocery products, following a similar strategy of other retailers piling on discounts.
return2ozma 187 points 2 years ago

“Mistake” is doing a lot of heavy lifting here.

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TheDubz87 90 points 2 years ago

More of a "well we got what we could get while we could get it"

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ID411 70 points 2 years ago
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Reverendender 13 points 2 years ago

Amazon, Walmart, and Target finally realize their colossal pricing mistake—now they’re slashing costs to win back customers

We will. It was the second one.

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ours 31 points 2 years ago

And now they expect us to go into a spending spree with these "new amazing low prices".

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dual_sport_dork 41 points 2 years ago

I think they ought to prepare for disappointment.

One thing the pandemic "shortages" taught me is that in most categories I really do have enough stuff already.

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Jaysyn 17 points 2 years ago

The pandemic made me a much better cook. I wasn't bad before, but now I can do it without wrecking the kitchen.

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The_v 12 points 2 years ago

Oopsy, the credit cards are maxed out already due to their gouging So purchasing will remain low until credit card debt declines.

Oh wait, that's not going to happen anytime soon because the landlords are price fixing.

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Big_Boss_77 52 points 2 years ago

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Ensign_Crab 164 points 2 years ago

Amazon Fresh just became the latest big-box retailer to cut costs on thousands of items, following in the footsteps of Walmart and Target in reversing course on years of inflation-induced price hikes

Greed-induced. Inflation-excused.

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seth 15 points 2 years ago
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iopq -29 points 2 years ago

Corporations are always greedy, so this factor never changed. It could not have been the cause of inflation, since we had greedy corporations and more inflation before.

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stembolts 21 points 2 years ago

I want to point out that your reasoning is irrational which makes your conclusion nonsense.

You didn't root cause or analyze anything, then declared yourself to be right "because".

Here I'll show you, let me use your method to "prove" something.

"The Potato Party has always been in charge in Tombo County, the hungry kids in schools are not the fault of The Potato Party because kids here have been hungry before."

We can "prove" so many things this way!

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iopq -13 points 2 years ago

The Potato Party could have changed its policies, so your comparison is not apt. Corporations have never been not greedy, so what changed?

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Ensign_Crab 8 points 2 years ago

The pandemic, constant coverage of inflation giving them a shield to raise prices and blame inflation even when their SEC filings indicate that this is complete bullshit, and crucially greater consolidation resulting in fewer options for grocery shoppers.

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ieatpillowtags 7 points 2 years ago

…a global pandemic? That excuse let them raise prices far beyond their actual cost inflation.

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masterbaexunn 6 points 2 years ago

Probably that the greedy became greedier. Greed isn't exactly linear, it's exponential. It used to be:

Boss makes a dollar, I make a dime

Today's version goes something like:

Boss makes a million, I don't make jack

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hark 7 points 2 years ago

The greed is constant, but the opportunities to excuse price increases are not. Egg prices jumped up about 6x because they had the excuse of bird flu, but the prices magically went down (but stayed elevated) after the government threatened an investigation. As ineffectual as our government has been made, increasing prices out of nowhere with no plausible excuses will invite an investigation.

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iopq 0 points 2 years ago

So my point is instead of blaming greedy corporations, we just discussed possible causes and solutions. Isn't this a more constructive conversation?

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iopq 0 points 2 years ago

So my point is instead of blaming greedy corporations, we just discussed possible causes and solutions. Isn't this a more constructive conversation?

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hark 0 points 2 years ago

You admit that corporations are always greedy, so how is out of the realm of possibility that an excuse like supply chain issues (which have since been resolved) would provide the perfect opportunity for these greedy corporations to jack up prices far beyond those underlying causes and get away with it?

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Cryophilia 3 points 2 years ago

Corporations all raised prices at the same time. No competition to offset the greed. Normally that level of coordination is impossible among different companies, at least some would keep prices lower to retain customers.

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eskimofry 1 point 2 years ago

Normally that level of coordination is impossible among different companies, at least some would keep prices lower to retain customers.

The biggest con in the world. You would think people are not capable of organizing for a common cause.

That level of coordination IS possible when all you need is a bunch of CXOs and investors in a union.

You think collusion to keep prices is not possible? Does that people people agreeing on a specific set of laws and policies living in a demarcated region (a country) is not possible?

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whotookkarl 114 points 2 years ago

About two years too late for me to accept apologies on post pandemic price gouging, already cancelled prime and use local groceries over corpo stores. In general they have better quality of selection and prices most of the time, plus it encourages me to explore more variety of small groceries from other cultures, farmers markets, etc.

Similar with fast food if you want to charge me 16 bucks for a meal I'm going to an actual restaurant instead

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Track_Shovel 55 points 2 years ago

look at this fucker, with his local grocery stores. They're all but extinct out here on the prairies

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whotookkarl 17 points 2 years ago

Yeah definitely a privilege of living in a pretty densely populated area with lots of options and even here some have closed, including some of the larger populations of Asian and middle eastern immigrants in the area running many of the smaller shops.

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Dkarma 23 points 2 years ago

The chain stores are more than the co-op stores in my area too. And with summer coming farmers markets are definitely a better value AND quality option, too

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Jaysyn 61 points 2 years ago

If you think this was "inflation", I've got a bridge to sell you.

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sudo42 32 points 2 years ago

And the price of that bridge has doubled. :-)

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RvTV95XBeo 19 points 2 years ago

Due to impacts of COVID 19 on the supply chain, the bridge price has doubled again, and lead time is now 18 years.

If you have questions about your purchase, you can call our support line, but please know were experiencing longer than usual wait times due to the pandemic - we anticipate your current wait time at the heat death of the universe.

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aniki 6 points 2 years ago

Don't worry Maersk will just sail a ship into it.

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Reverendender 49 points 2 years ago

Big-box stores lowering prices wasn’t an altruistic move to throw customers a bone during tough times. Retailers have suffered from weak sales due to customers’ struggle with high prices. Target reported a 3.1% drop in net sales from a year ago and a 3.7% quarterly dip in comparable sales, marking its fourth consecutive quarter of declines. Though Walmart has continued to soar, it owes much of its 6% revenue growth to its e-commerce successes and wealthy customer base, the latter of which makes up a growing chunk of its audience.

This trend has continued in fast food, with McDonald’s, Wendy’s, and Burger King all announcing meal deals following earnings reports that suggest customers are losing their taste for high-priced fast food, including $18 Big Mac meals and threats of surge pricing.

No one could have anticipated this outcome

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Jaysyn 26 points 2 years ago

Due to this fuckery, my family will literally never by fast food again unless we are traveling.

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eltrain123 30 points 2 years ago
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I_Has_A_Hat 7 points 2 years ago

Or maybe get creative with your meals because, as someone who grew up with endless long road trips, what you just described are some of the most depressing meals you can get and after a couple days most people will be so sick of cold, sad, sandwiches that they'll be desperate for ANYTHING else.

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eltrain123 10 points 2 years ago

I make a lot of different sandwiches before I hit the road… I guess I interchange them with wraps/burritos, too. Not just cold cuts, but leftover curries and stews smashed between bread, eggs and sausage/bacon, salad wraps… mixing and matching with different sauces and spices helps a ton. If you have the time to toast the bread or tortilla, it makes a big difference. I pick a different cuisine to use as a base for every drive… Indian, Asian, American, Italian, Mexican… you can keep it fresh.

It’s mostly just about preparing a transportable meal. I guess I also carry soups, curries, chili, gumbo, and stews in a thermos. I usually try to stay in airbnbs or suite hotels that have a kitchen, but often just use a microwave. Sometimes i use microwaves at gas stations to heat up a meal, but that’s not always an option.

The only thing I make sure to do is have something to prevent me from giving McDonald’s or Taco Bell $20 for garbage.

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iopq -5 points 2 years ago

How is trail mix a healthy snack? It's just some bread-adjacent carbs with extra flavorings. It's literally the same as any other junk food

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Cryophilia 9 points 2 years ago

Nuts are bread-adjacent? What kind of trail mix are you eating?

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skuzz 6 points 2 years ago
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lagomorphlecture 21 points 2 years ago

You have to be wealthy to shop at Walmart now. I don't know whether to laugh or cry.

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Drusas 12 points 2 years ago

Though Walmart has continued to soar, it owes much of its 6% revenue growth to its e-commerce successes and wealthy customer base, the latter of which makes up a growing chunk of its audience.

wtf

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BakerBagel 15 points 2 years ago

You know shit is bad when you need to be making $80,000 a year to afford to shop at Walmart.

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alessandro 2 points 2 years ago

Whale economy as seen in f2p games.

Starve the community around you with higher prices, make all your money with the few who buy bottled mineral water for car wash.

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GlassHalfHopeful 1 point 2 years ago

And their efforts won't likely be all that beneficial to people for some time, if at all... 🫤

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tsonfeir 40 points 2 years ago

Nah. I’ve already gotten used to not buying random crap anymore. I’d rather have the cash.

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Drusas 14 points 2 years ago

These are stores which also sell necessities, not just random crap. Based on the article, it sounds like mostly food is having its prices scaled back.

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FrostyTheDoo 12 points 2 years ago

And they rely on selling both to be profitable. But now their customers are used to not buying the latter (random crap) so that they can afford the former. And the retailers are realizing they may not begin buying random crap again even when prices decrease, because life without the random crap isn't much different.

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Snapz 40 points 2 years ago

"I promise I'm not gonna hit you baby if you come back, honest i won't. You know i just get excited because i love you too much..."

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Olhonestjim 30 points 2 years ago

I hear those big box stores will shut down immediately if someone, anyone, just scatters union pamphlets around the store.

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Tronn4 18 points 2 years ago

Exactly. Local Walmart (Pico Rivera, ca) shut down for "plumbing" issues for 8 months when union activity started. The building was less than 10 years old

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aStonedSanta 25 points 2 years ago

Isn’t price gouging illegal? 🧐

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davad 4 points 2 years ago

So is price fixing.

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orcrist 25 points 2 years ago
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myrrh 23 points 2 years ago
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bouldering_barista 10 points 2 years ago

They've even started getting worse with their apps. I got a notification recently that one of the apps (target) will have fluctuating prices. My understanding is it's demand based increases. While walking around the store one time I looked at items in the app and most of them were higher than on the shelves.

They've spent years pushing people to get comfortable with app shopping and easy pickup... Now they're going to squeeze every penny out of that crowd that they can.

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erre 22 points 2 years ago

I walked into a Whole Foods for the first time a little while back for an Amazon return, I saw the $9 gallon of milk and walked right out.

Hopefully the price slashing is significant.

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FlyingSquid 12 points 2 years ago

Whole Foods has always been ridiculously overpriced though.

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shalafi 4 points 2 years ago

At my first job in 1988, milk was $4.10g. Just bought some for the first time in ages and it was $3.79g.

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kinther 8 points 2 years ago

It comes with free bird flu particles now

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brianorca 4 points 2 years ago

That's only in raw milk.

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kinther 0 points 2 years ago

Pasteurized milk only kills/deactivates the virus. The fragments are still in it. Raw milk has free floaters

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hashferret 12 points 2 years ago

Anyone noticed a pricing difference with "local" grocers? Obviously there aren't many left and at least in my area they rely on a regional distributor that's pretty consolidated. Just curious if they've been treating consumers any better.

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clif 22 points 2 years ago

The spouse does most of the shopping but I was in a Harps the other day and saw that a medium (shrinkflated) bag of Cheetos was $8.75 USD.

Harps isn't super local but... Holy shit. Who can afford Cheetos at that price? I used to buy them as an occasional treat but fuck that noise.

EDIT: for fun I just searched Walmart and they're $5.94 there. I'm still not spending that much for a garbage treat.

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ki77erb 4 points 2 years ago

Don't worry. They'll be "marked down" to regular price (still overpriced) on the sell-by date so people think they're getting a deal.

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Drusas 6 points 2 years ago

The local grocers that I shop at are all Asian, but aside from the big Japanese one, they are all far cheaper than the big stores, especially when it comes to meat and produce.

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projectsquared 2 points 2 years ago

Interesting. All the local shops here are far and away more expensive than the chains. I want to shop local, but everything looks to be 20-30% higher. I can’t justify it.

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Drusas 2 points 2 years ago

Do you have any local shops that cater to an immigrant community, such as Asian, Hispanic, African...? These tend to be so much cheaper than what I think of as "white people grocery stores" (Safeway, Albertsons, Publix, whatever is in your region). They might not have everything you're looking for, but they're fantastic sources for fresh food.

P.S. To be clear, I don't actually think that those big name stores cater exclusively to white people. I just go to a lot of Asian stores and I needed a way to easily communicate to my husband which kind of store I'm going to (he likes to ask for ice cream and frozen pizzas that they don't have at the Asian stores), and that's what evolved for us.

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Buddahriffic 3 points 2 years ago

This pattern can sometimes be seen even in the same store when you look at things in other aisles vs the international aisle. Early in the pandemic, I was expecting food supply to get disrupted and decided to stock up on some spices while they were still available. A large bag of cumin (like 1kg) in the international aisle was about the same price as a 250g cumin package in the spice aisle, and both were cheaper than a plastic shaker filled with like 100g.

I'm not sure if that's still the case though. I'm still going through that 1kg of cumin today, glad that I opted for the whole cumin seed instead of ground because the whole seeds last longer.

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FlyingSquid 4 points 2 years ago

I got a 6-pack of a Korean drink I enjoy called Milkis in an Asian grocery for about the same price as a 6-pack of Coke at a Kroger.

The imported Korean drink and the American drink are the same price except one's in a local store.

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Drusas 2 points 2 years ago

Imported goods do often cost more, and Japanese and Korean products tend to cost more to begin with. I'll bet that Asian grocery had good prices for vegetables.

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FlyingSquid 4 points 2 years ago

If the old Asian man who either couldn't speak English or could speak English but with an accent so heavy I didn't understand him didn't insist on proudly showing me random products (I can't blame him, his store had just opened and he was happy to see customers), I'd tell you, but it didn't exactly give me a chance to browse. Thankfully I happened to see the Milkis in the middle of it and grabbed them before he took me somewhere else so I could nod and smile some more.

Anyway, I'm definitely going back. Hopefully he'll be showing someone else around and I'll actually get a chance to browse.

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Drusas 4 points 2 years ago

He sounds delightful. Inconvenient to encounter, but delightful.

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EncryptKeeper 3 points 2 years ago

Not local, but I’ve been shopping at Lidl and Aldi for years and while their prices raised some with inflation, it was negligible compared to bigger grocery stores. I pay less than half at Lidl than I would at another store.

I’ve been seeing the horror stories of $9 milk for years but I’ve never paid more than $2-3 for. Gallon of milk.

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Iheartcheese 3 points 2 years ago

Walmart is still cheaper then local basic stores like Price Chopper and Hy Vee

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ares35 1 point 2 years ago

the only one within an hour of here has very high prices. they basically feed off of walmart hate, and charge those customers a premium for the convenience of not having to drive an hour (each way) to get to the next nearest store that isn't them or walmart.

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RvTV95XBeo 1 point 2 years ago

We've got a local grocer, their prices tend to be even higher - probably because they have no negotiating power when everyone else is jacking up prices

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Icalasari 8 points 2 years ago

Hope Loblaws here in Canada follows suit

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lautan 3 points 2 years ago

Just don't shop there

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Icalasari 4 points 2 years ago

Can't drive due to tourette's, only spot within walking distance

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Buddahriffic 2 points 2 years ago

I hope they get nationalized.

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Xanis 4 points 2 years ago

Funnily enough I haven't really used a big retailer in ages. I might hit Walmart on very niche items, though only if I'm not aware of a local alternative. Same for Amazon: Go on there, look for stuff, check who makes a thing, go to that website or spend a minute and scroll through Etsy. Amazon: The worldwide product distributor info marketplace.

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FaceDeer 4 points 2 years ago

It's basic economics. As prices rise sales drop, you just need to adjust to find the point of maximum profit. Since market information isn't perfectly known you'll occasionally see overshoots like this.

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ares35 12 points 2 years ago

ya. basically they hit that 'tipping point' where the increased profit margins from the higher prices is no longer keeping up with the decrease in sales volume resulting from those ever-increasing prices.

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Milk_Sheikh 8 points 2 years ago

Yes, but once you progress beyond demand elasticity and possibility frontiers, you learn about how externalities and marketing distort the tidy micro/macroeconomic theories.

“Perfect information” and “rational self interest” are the two biggest inbuilt crutches to economic theory, and capitalism evolves its profit-taking modalities daily. If marketing can convince consumers that an objectively inferior brand is equal or better to the competition, then the price inelasticity raises dramatically

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shalafi 5 points 2 years ago

Yep, been waiting to see this adjustment. Problem for them is they changed our habits with the high prices. That's not easily undone with a price drop. People get a bad taste in their mouth, they don't come back.

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iopq -2 points 2 years ago

Yes, I gave up on eating in the last few years and now I'm used to it

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FaceDeer 3 points 2 years ago

Come now, be realistic. OP probably means switching to cannibalism.

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FourThirteen 2 points 2 years ago

Aldi for life.

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