Ubuntu is growing faster on Windows 11 than on native Linux PCs, says Canonical

a day ago by SocialistVibes01 to c/linux

Ubuntu's VP of Engineering says WSL usage on Windows 11 is growing faster than native Ubuntu installs, and could overtake them within months.

After the clickbait-y headline that's just Canonical sinking into mediocrity once again, there's this:

Ubuntu is preparing for the AI PC, not just Linux desktops

Seager also described a push toward proper GPU, NPU, and DPU support, hardware partnerships with NVIDIA, AMD, and Intel, and CPU architecture optimization that makes Ubuntu run faster on newer chips without dropping support for older ones.

Ubuntu is also betting on local-first AI, building “inference snaps” that pick the right model and quantization automatically, along with early exploration into agentic workflows at the OS level. Ubuntu 26.04 LTS already ships with native support for both NVIDIA CUDA and AMD ROCm.

Buffalox 41 points a day ago

Originally Ubuntu was marketing itself on freedom, and the open source culture that had made the Linux desktop possible.

Growing on Windows 11 is not helping promote freedom from proprietary software, so I don't see that as a positive.
Ubuntu has lost perspective, and abandoned the ideals and purpose of Open Source IMO.

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liking625 20 points a day ago

"Here are the updates you would get if you were on Ubuntu Pro"

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Adderbox76 15 points 18 hours ago

At some point, Canonical became just another corporation.

Other than keeping their desktop FOSS (a requirement) nothing they do follows the core principles of Open Source anymore.

IMO of course.

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Buffalox 13 points 17 hours ago

I agree, they did help Linux 20 years ago, I started using Linux with Ubuntu in 2005, it's sad IMO that they're no longer much of a benefit to Linux. They ruined everything with their dual license shit, and trying to do internally behind closed doors, what other projects were working on, for instance when they made MIR to compete with Wayland. And their Snap package system that is proprietary doesn't help Linux either.

They've made so many bad decisions that have been detrimental to both themselves and Linux as a whole. And since 2010 their popularity has been steadily declining.
I suspect their plan was to dominate Linux and become a de facto standard for using Linux. Instead they aren't even close to the most popular distro anymore.
On Steam survey they rank 7, and on DistroWatch they rank 10 on page hit ranking for 12 months and 1 month. And on a reddit they ranks 8 as of 2025.

DistroWatch Page Hit Ranking:
https://distrowatch.com/...

Steam Harware survey:
https://store.steampowered.com/...

Reddit stat:
https://www.reddit.com/...

It's sad because Ubuntu had a very strong start, But Mark Shuttleworth wanted to maintain control of code that was used to improve Ubuntu, and introduced the dual license for Ubuntu projects, so Canonical could close up further developments any time they wanted. Meaning Ubuntu/Canonical became untrustworthy as maintainers of anything open source.

Luckily we now have other supporters like Valve now. And it is very telling that Ubuntu is no-longer the #1 goto distro for commercial projects.

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Vincent 2 points a day ago

Growing on Windows 11 is not helping promote freedom from proprietary software

I mean, it might. It could very well be a stepping stone to full Linux.

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fhein 5 points 17 hours ago

It could be.. But if we're speculating, it could also be the opposite. For example if someone has software they really need Linux for, thanks to WSL they don't need to switch or dual boot. Additionally, if someone uses WSL and it gives them a lot of trouble, then it might also give them the idea that this is because Linux is bad.

WSL is to Window users kind of what Wine/Proton is for Linux users. It's not exactly the same because people have more reasons to want to ditch Windows, but I doubt Wine/Proton is a stepping stone to full Windows for Linux users :)

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Vincent 1 point 16 hours ago

Yeah exactly, we can only speculate, rather than claiming definitively that it's one or the other.

(I do think that, if Linux was the more popular option, and folks would notice that most of the things they're running under Wine, that would remove one reason for them not to switch to Windows. But yes, it will also be reason for others to stay on Linux.)

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Buffalox 2 points 21 hours ago

Yes I guess it could, but then the growth should appear equally or greater as independent installs.

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Vincent 1 point 16 hours ago

Who knows! If it's a stepping stone, then actual growth would trail it.

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vi21 22 points a day ago

wsl --install installs Ubuntu by default. If I had to use WSL, I'd try this first too.

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Evotech 1 point 16 hours ago

WSL is the only reason i used windows as long as i did. It works

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KssioAug 20 points 20 hours ago

It doesn't surprise me. After all it's the default way to start using WSL.

But for people running full distros, it seems to me most are avoiding Ubuntu these days except if they are required to use it by their employer or something. In DistroWatch it seems Ubuntu's popularity is slowly sinking.

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umbrella 18 points a day ago

Extend.

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vas 21 points a day ago

Indeed. For those who are relatively new to IT: it's a reference Embrace, Extend and Extinguish, a strategy known and legally confirmed to be used by Microsoft.

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db2 13 points a day ago

There's no way this will possibly bite them on the ass.

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SocialistVibes01 22 points a day ago

Imagine this headline: Microsoft buys Canonical! Their main devs will be transferred to the WSL division!

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BCsven 11 points a day ago

I assume it's because people realized what Canonical is turning into and have stopped installing it. While at work you may still need some Linux tools on a Windows machine.

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ms_lane 3 points 19 hours ago

PayPal money corrupts, absolutely.

Thiel, Musk and slowly Shuttleworth.

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Cyanova 1 point 14 hours ago

The Stanford Review is evidence enough that at least Thiel was already an utter piece of shit before this.

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eremophila 11 points a day ago

When getting into linux it was easy to remove ubuntu from the list due to them being like this.

Fedora considering ai earlier this year, and now debian talking about maybe slopping it too, is starting to creep me out even more about the future.

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FreeBooteR69 8 points a day ago

Great thing about linux is we have an embarrassment of riches to choose from. They will never conquer us, we are legion!

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techarmy 1 point 11 hours ago

What is Debian considering AI for ?

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eremophila 1 point 8 hours ago path: 0 25369163 25382437 25384537, hotness: undefined, score: 1, children: 2
techarmy 2 points 6 hours ago

Thanks for sharing.

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eremophila 1 point 6 hours ago

It's an odd (verbose/rambling) read, there is a lot hidden in the detail behind the plethora of choices

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phaedral 2 points a day ago path: 0 25370460, hotness: undefined, score: 2, children: 2
loutr 4 points a day ago

Well yeah it means WSL installs grow faster than full installs.

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SocialistVibes01 3 points a day ago

“In a year, the growth in our WSL numbers is significantly higher than the growth in Desktop usage numbers.”

“I expect to see more Ubuntu WSL users than ‘native’ Ubuntu users over the coming months.”

Of course, Canonical isn’t saying Windows now has more Linux users than Linux itself. Seager is comparing Ubuntu through WSL against Ubuntu installed natively on a Linux PC, and the WSL side is on track to win.

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