DieguiTux8623 109 points 2 years ago

That's in Italy (Milan) and it is due to lack of public funds to pay for monument restoration.

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skullgiver 41 points 2 years ago

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Norgur 118 points 2 years ago

If only the owner of those churches was one of the wealthiest organizations on the planet... Oh, wait

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skullgiver 47 points 2 years ago

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FlashMobOfOne 16 points 2 years ago

It also helps that they took out a huge litigation (read: rape) insurance policy.

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Flax_vert -1 points 2 years ago

Apple?

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index 8 points 2 years ago

This monument was paid by indulgences. ADs on top of it are free money for the church they can spend brainwashing people into their cult.

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Mac 5 points 2 years ago

if i had to choose I would let it crumble.

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grrgyle 3 points 2 years ago

I'm not sure it is better

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index 37 points 2 years ago

Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london

https://en.wikipedia.org/wiki/Banco_Ambrosiano

The italian goverment doesn't lack money either, politicians just raised their salary.

The really essence of this building is to be an AD for the church, which by the time it was build was a state with an army.

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Delta_V 2 points 2 years ago

Yeah, the whole thing is a monument to evil men exploiting the locals.

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STRIKINGdebate2 21 points 2 years ago

The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.

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DieguiTux8623 10 points 2 years ago

Or the Municipality of Milan, which is from an opposition party and in continuous struggle with the central government (and the regional one).

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ramenshaman 6 points 2 years ago

Seems more like a bad photoshop to me.

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morgunkorn 19 points 2 years ago

It looks weird because it's a screen sponsored by Samsung, you can also see it on Apple Maps:

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ramenshaman 2 points 2 years ago

Huh. I don't like it but I get it.

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skullgiver 12 points 2 years ago

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gedaliyah 85 points 2 years ago

Who on earth chose to build a church behind this beautiful Samsung™ 4K screen?

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SLVRDRGN 7 points 2 years ago

I don't know if after building a 4K screen, a church like that could ever be built.

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cordlesslamp 2 points 2 years ago

umm, you need something to mount the giant screen, don't you? So might as well have some class while you're at it.

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kandoh 37 points 2 years ago

The church is under construction. What you see behind the ad is a printed photo of what the church will look like, it is not actual architecture.

This is like a poster on the wood walls they place around construction sites, it's fine.

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LeroyJenkins 48 points 2 years ago

id still rather have no ad tho

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BananaTrifleViolin 3 points 2 years ago

True, but this is likely to be helping fund the reconstruction/repair work. So it's kinda benefits everyone if it's saving money from the public purse.

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Riven 7 points 2 years ago

It's a church soooo, still a no in my book. To many pedo priests getting outted atm.

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3ntranced 6 points 2 years ago

I mean I agree but cool religious architecture is still worth maintaining. If only we could start building cathedrals for things like Denny's.

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SharkAttak 3 points 2 years ago

*restoration

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obinice 2 points 2 years ago

We're aware of that, it's the popup advert that we can't click to close that's depressing :-/

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Lucidlethargy 0 points 2 years ago

Oh wow, that's a really weird thing to put on a church. I mean, I like ladies, but I'd never put giant pictures of them up on a building as a permanent installment. To each their own, I guess.

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trebor8201 26 points 2 years ago

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Bosht 25 points 2 years ago

How utterly revolting. I get peoples comments about religion, but that doesn't somehow remove the fact that this is a beautiful piece of architecture being marred by a disgusting shitty advert.

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SuddenDownpour 10 points 2 years ago

Agreed. What's even the point of arguing in favor of the cultural legacy of a given religion in shaping a city's architectural history if they pull shit like this?

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AstralPath 22 points 2 years ago

This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it's only temporary during repairs and helps maintain the building then I'm all for it.

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IAmLamp 13 points 2 years ago

Oh great……. CONTEXT. NOW what am I supposed to do with all of this boiling rage?

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Excrubulent 9 points 2 years ago

Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.

Just because the billboard is funding repairs doesn't mean it's good. It's emblematic of how much is being hoarded by capitalists.

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timewarp 22 points 2 years ago

Tax the churches now!

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uriel238 22 points 2 years ago

It does convey the (accurate) message that money is more important to the church than its message or its congregation.

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dogsoahC 20 points 2 years ago

Saw something similar when I was in Paris at the Louvre last fall. I couldn't believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren't bad enough.

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unexposedhazard 11 points 2 years ago

I didnt even notice that they even completely covered the wall in a fake facade at first. Like "oh we wanna protect the look of this beautiful monument" but also "here look at this advertisement!"

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Norgur 19 points 2 years ago

This does more look like some sort of scaffolding for repair work

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unexposedhazard 3 points 2 years ago

Now im wondering if whats depicted on it, is even actually there behind it.

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person420 1 point 2 years ago

It's not, that's what it's going to look like after the restoration is completed.

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werefreeatlast 10 points 2 years ago

Notice how not a single person down below gives one single flying fuck about the ad. Next they'll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.

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scroll_responsibly 10 points 2 years ago

🌎🧑‍🚀Is nothing sacred?🔫🧑‍🚀Never was.

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Daft_ish 5 points 2 years ago

Hmm let's go see some interesting architecture.. oh shoot I forgot i need to buy stuff I don't need. Thanks samsung.

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Amputret 5 points 2 years ago

God those are some ugly fucking glasses.

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blackbrook 1 point 2 years ago

When I'd only seen the thumbnail and not the whole pic, I thought the title was talking about stupid glasses.

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obinice 2 points 2 years ago

I'm not a fan of evil capitalists, but I think I'd take even them over organised religion, which is at best just a protection racket / cult of control.

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masquenox 2 points 2 years ago

which is at best just a protection racket / cult of control.

And capitalism isn't this because.... ?

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SuddenDownpour 3 points 2 years ago

Religion indoctrinates you into replacing reason with faith in your earliest formative years, when you don't have the tools to realize what they're doing to you, which I think accounts for the cult of control thing.

Not sure I'd take them over religion though, given that capitalism is on the tracks to destroy our actual ecosystem. I'm going to be a centrist on this issue and claim that both suck. Very brave, I know.

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masquenox -1 points 2 years ago

Religion indoctrinates you into replacing reason with faith in your earliest formative years,

Capitalism indoctrinates you into replacing reason with consumerism, individualism and classism - and let's not forget capitalism's alter ego, fascism... which adds the white supremacism, militarism, nationalism and misogyny. And it does this long before you hit puberty.

Religion, on the other hand, is a mixed bag - it can be used to to support the above, or it can be used to teach that capitalists should be chased out with a whip woven out of horsehair (or something).

So no... I'll take religion and I won't look back.

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grrgyle 2 points 2 years ago

Do you think people raging over pictures of it on socmed are part of the appeal to marketers?

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Eyeuhnluuung 0 points 2 years ago

Pretty cool glasses though

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Eyck_of_denesle 2 points 2 years ago