Musk failed to get the necessary permits to change Twitter’s building signage to X, and the police shut it down just in time for “er” to remain.

3 years ago by mrmanager to c/technology

Attached: 1 image Musk failed to get the necessary permits to change Twitter’s building signage to X, and the police shut it down just in time for “er” to remain. #twitter #tech #elonmusk #x #twittermigration #twitterlogo #elon #musk

The awesome Taylor Lorenz reports this on Mastadon. Highly recommend to follow her if you like these updates about what's going on.

DragonAce 327 points 3 years ago

That man is repeatedly showing the world how stupid he actually is and how little he actually understands about running a company. He has never been in a situation like this where he wasn't surrounded by a bunch of people playing babysitter and doing all the leg work to try to actually get his shit ideas to work. IIRC I saw somewhere this morning that he hadn't even figured out what to call tweets and retweets, he really hadn't thought any further than changing the logo and repeating the same lame idea he had 30 years ago.

ABAM (All Billionaires Are Morons)

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pulaskiwasright 124 points 3 years ago

Or all billionaires are scum who have written the laws and ensured that the fine for this is no more than an annoyance and removing the sign without a permit was a worthwhile risk and the right call to make.

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Bipta 20 points 3 years ago

This guy gets it.

I think "all billionaires are scum" is perhaps too harsh, but it's far closer to the truth than the views of society at large.

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samus12345 64 points 3 years ago

You cannot become a billionaire without being a scummy person.

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starlinguk 27 points 3 years ago

Rowling became a billionaire by writing popular books and selling the movie rights. She's a scummy person, obviously, but she didn't become rich by being one.

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DrJenkem 28 points 3 years ago

Too harsh? Can you name one that isn't?

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001100010010 28 points 3 years ago
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redcalcium 29 points 3 years ago

IIRC I saw somewhere this morning that he hadn’t even figured out what to call tweets and retweets

Obviously Tweet -> Xeet 💩

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TheBat 15 points 3 years ago
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adespoton 1 point 3 years ago

Using the sino-X, pronounced “Sh”

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david 1 point 3 years ago

...pronounced Faaht.

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pixxelkick 13 points 3 years ago

Yeets and Re-Yeets

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dandroid 8 points 3 years ago

Yeets and re-Yeets actually make sense for outgoing messages.

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rm_dash_r_star 8 points 3 years ago

I think we need to read between the lines here.

I honestly think he's intentionally driving Twitter into the ground. Thing is he can't just fire everyone and shut down the servers or he won't get the tax write-off. He's burying Twitter in a way that maintains tax status. So in a way that's smart, but also stupid he spent what he did only out of spite.

What he's doing to Twitter is like a jumbo jet pilot that commits suicide by crashing the plane (that's actually happened). Why do you need to take all those innocent people with you. Just go jump off a building, same end without killing a bunch of innocents.

Really his destruction of the platform is about control, he has some kind of personal beef with Twitter so he used his power and money to kill the whole thing. He's taking his bat and ball and going home.

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godless 7 points 3 years ago

ABAM (All Billionaires Are Morons)

Bill Gates is actually a very smart, and nowadays even pleasant, man.

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9point6 46 points 3 years ago

He has not always been pleasant. Don't fall for the post-retirement PR spin

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exscape 22 points 3 years ago

"Nowadays even pleasant" clearly implies he wasn't always pleasant though.

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priapus 26 points 3 years ago

It's easy to act pleasant when you no longer have anything to gain from being awful

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AlolanYoda 10 points 3 years ago

He is the best billionaire. That may not be a high bar, but it's something. If Elon Musk decided to retire and cure Malaria like Bill did (or maybe even just get back to space exploration or autonomous driving as he was doing before his Twitter craze, hopefully without fucking other people over?) I wouldn't mind him as much

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adespoton 2 points 3 years ago

Most of Bill’s philanthropy was due completely to Melinda.

I’m watching with interest what new things he does now that he’s on his own.

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desconectado 1 point 3 years ago

I'll take a horrible billionaire investing in malaria research over a manchild billionaire obsessed with naming everything X.

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theshatterstone54 14 points 3 years ago

You do realise it was Bill Gates who made the creators of the Oxford Astra Zeneca Vaccine make it paid and keep the methods of producing it hidden? Their original plan was to make the methods of production public, so that Governments could set up their own labs to produce more of it and save lives. There were many deaths that could have been prevented if it wasn't for this terrible human being.

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Mikina 4 points 3 years ago

This is actually hilarious. It didn't occur to me that rebranding should also concern stuff like "tweets", mostly because I've never used twitter, but I'm really looking forward to what he will come up with for those terms.

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dot20 5 points 3 years ago path: 0 1706431 1719447 1723475, hotness: undefined, score: 5, children: 0
CitizenKong 3 points 3 years ago path: 0 1706431 1740880, hotness: undefined, score: 3, children: 0
LEDZeppelin 113 points 3 years ago

I hope someone to graffiti “Los” in front of that “er”

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Ghostalmedia 46 points 3 years ago

Best part is that the LEDs for “twit” now shine really bright at night.

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sociablefish 4 points 3 years ago

but seriously, "L0Ser" on the X building would be funny

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DirkMcCallahan 110 points 3 years ago

The miniseries on Twitter's collapse is going to be epic.

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Haibane 52 points 3 years ago
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BobKerman3999 48 points 3 years ago
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Tb0n3 -37 points 3 years ago

But why though? Why the insistence on portraying people in documentaries or biographies as someone completely different? Why not do a biography on a black dude or black lady who can be played by such instead of trying to change the race of historical figures for fun?

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WarmSoda 48 points 3 years ago

Holy shit man. That joke was strapped into a car, stuck on a rocket, and blasted so far over your head it's circling the sun.

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david 11 points 3 years ago

Ah, thank you I needed that laugh. Sometimes things make me snort or chuckle or "ha", but that was a proper full laugh, thank you.

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Tb0n3 -25 points 3 years ago

"Joke"

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Balinares 34 points 3 years ago

He's an African actually, look it up.

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root 18 points 3 years ago

But why though?

To upset you, personally.

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Shikadi 10 points 3 years ago

People don't generally do that. If you're referring to Hamilton, it was not a documentary or a biography. And historically white people did that all the time in plays/movies for entertainment, so why get all angry about it now that it's not white people?

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ThoughtGoblin 1 point 3 years ago

I mean, if we're talking Hamilton it's even further, being pretty clearly a commentary on the whole "founding fathers freeing everyone while most of them owning human beings they refused freedom to" thing.

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Kikkertje 0 points 3 years ago

Netflix's Cleopatra comes to mind.

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Tb0n3 -3 points 3 years ago

Queen Cleopatra is a very recent example.

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squaresinger 2 points 3 years ago

Well, it's not the biography of whoever is going to play him either, hence the only authentic choice would be him being played by himself.

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fiat_lux 1 point 3 years ago

Nobody seemed to mind when the History Channel docuseries FDR came out with a British actor without a mobility disability as FDR.

Why is it that the series produced by an black female actor starring a black female actor needs such stringent accuracy controls?

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Tb0n3 -1 points 3 years ago

Never heard of it. How many alien conspiracies does it contain?

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hansl 2 points 3 years ago

It could have been a Silicon Valley whole season worth of material.

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chokidar 76 points 3 years ago

To anyone interested about what's really like to deal with this man, I highly recommend giving this a read: https://www.tumblr.com/...

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raltoid 57 points 3 years ago

There are multiple stories like that from several people.

Apparently there were people at Tesla who were effectively employed to get fired when he was in one of his moods.

And if you read enough of the stories it all comes down to basically a single PA who kept him away from important things. And that person stopped working for him shortly before the public realized what an asshole he is.


And after learning that, I can't stop wondering who they work for now... And I want to see a show based on their biography.

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WarmSoda 15 points 3 years ago

That's a great thought. Are there any insane people that recently haven't been as loud as usual? Which "important" person had lowered thier IM A GENIUS decibel level and no one noticed? That PA could be the reason.

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raltoid 12 points 3 years ago

It wouldn't surprise me if Zuckerberg hired them.

The memes about him have been a lot less derisive, and recently they are semi-positive towards him/meta, people were reasonable in the response to his green screen grilling video and there are jokes about them changing the Threads logo high up on lemmy, etc. And he registered an X logo as trademark to potentially counter Musk.

But honestly we might never know. I doubt they went to work for someone as self-destructive as Musk.

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givesomefucks 27 points 3 years ago

Man, I was strangely impressed with Tumblr these days until I scrolled two.posts down and it froze me out because I wasn't signed in

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nan 12 points 3 years ago

Ugh, I hate that. Twitter is worse, but those unclosable popups are a good way to make sure I never create an account on a site. I have no problem with the suggestion, but make it optional.

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ApathyTree 1 point 3 years ago

Really? It didn’t do that to me. I clicked continue reading and went pretty far down the comments.

I’ve never even been to tumbler before so I certainly wasn’t signed in :)

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spacedancer 3 points 3 years ago
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mouserat 2 points 3 years ago

"Again, I cannot stress enough how much of the company culture was oriented around managing this one guy." I can't decide between wanting to have a work environment like this for once for the laughs, or not wanting to act in front of him as if he's a person to be respected. But I guess the collegial cohesion is great in this one, if you only have to tiptoe around a single person and everyone makes fun of it.

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HawlSera 57 points 3 years ago

The Police actually stopped a rich guy from doing something illegal?

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N0body 42 points 3 years ago

He didn't pay for a permit to do so. The police are there to protect capital, but under clearly-defined rules. Anyone who isn't a fuckwit knows to pay the city its fees before doing something like this.

When JPMorgan Chase buys out a smaller bank, they apply for the permit in triplicate and pay all the fees, then make a donation to the Fraternal Order of Police. The cops then show up to attack protestors.

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Tyfud 6 points 3 years ago

God damn, that's depressing to think about.

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HeavenAndHell 56 points 3 years ago
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fiat_lux 53 points 3 years ago

Can we now start pronouncing X as 'errrr' when referring to the company? It would be good not to taint the good name of the letter entirely.

And it does say 'er' on the side of not-his-building.

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Uniquitous 22 points 3 years ago

I call it Xitter, using the Chinese pronunciation of Xi.

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6daemonbag 8 points 3 years ago

Brb gotta take a xit

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arsenick 14 points 3 years ago

I like the idea of calling it "ten".

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Aidan 22 points 3 years ago

I like the idea of never referring to it again

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Gormadt 51 points 3 years ago

Oh man can you imagine how great this would be if they got hit with a 3 day eviction notice for damaging the property?

That would be so fucking funny

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givesomefucks 48 points 3 years ago

They haven't been paying their rent anyways, so I'm not sure why they bothered to change the sign.

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venusenvy47 2 points 3 years ago

I'm curious why they haven't been kicked out after not paying rent for so long. Why does the owner allow him to stay rent free?

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hansl 3 points 3 years ago

There’s literally nobody who would replace them. The commercial real estate market in SF is in shamble. Offices go empty all the time at a discount.

Edit: to add, it’s better to let them squat and be able to sue them later for potential money than to have the offices empty.

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kmkz_ninja 0 points 3 years ago

Squatters rights lmao.

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Johem 49 points 3 years ago

This has to be false. If only 'er' remained, the 'Twitt' would have been removed. But the twit is still in charge.

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RandomLemming 42 points 3 years ago

Honestly, this is a comedy that needs to be seen to be believed.

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nortorc 36 points 3 years ago

Not that it isn't fun to laugh at what a boondoggle Twitter X is, but why do you need a permit to change a sign on a building?

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mister_flibble 73 points 3 years ago

Guessing less about the sign itself and more about the heavy equipment/traffic obstruction involved in getting it down.

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venusenvy47 29 points 3 years ago

Also possibly becathe doesn't own the building and needs approval of the owner.

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Anticorp 3 points 3 years ago

Owners don't issue permits, the government does.

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Saik0Shinigami 4 points 3 years ago

But owners would probably call the police to stop the illegal work from being done to their building. They don't want the liability. This would be reasonable to be part of an approval process with the building owners as you'd likely need their signature with the city, not just twitters.

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venusenvy47 2 points 3 years ago

Agreed. But the owner of the building would presumably be able to control modifications of his own building.

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neptune 16 points 3 years ago

Need to make sure a qualified contractor does the work, that the sidewalk is roped off, and that other construction on the same road isn't happening. Pretty typical stuff.

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LaFinlandia 13 points 3 years ago

Standard procedure to make sure it's within legal standards.

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moosetwin 4 points 3 years ago

yes that is what a permit is

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halibutherring 3 points 3 years ago

On public roads and sidewalks, you need permits and to have submitted a plan showing how much of the footpath/road will be blocked and for how long. You need to show where your bollards and rope or whatnot will be and any necessary signage (like 'pedesdrians keep left's) that sort of thing.

Once you get the approval, you can jam up the area with a cherry picker/crane until you're finished and everything is packed away.

So anyway, what I'm getting at, is this is the signage company not getting the permits - which they would have charged Twitter/X for and not an Elon oversight - UNLESS Elon decided to park that crane out there himself and to get whoever to pull down the signage.

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echodot 3 points 3 years ago

Presumably because he (the company) doesn't actually own the building. So any modifications have to be approved by the building owner.

Same way you can't really paint the wall of your rented accommodation. It's not your property.

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downdaemon 0 points 3 years ago

local laws

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liontigerwings 33 points 3 years ago

I think I read that they had permission from the city but the landlord themselves didn't approve it.

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Granite 57 points 3 years ago

I wonder why the landlord who has been stiffed repeatedly wouldn’t sign off. Hmm…

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Justice 13 points 3 years ago

Is this the landlord and city that Musk is currently having his asshole drilled into for illegally (without permit and using unlicensed workers for commercial work) modifying a bunch of shit? I remember he asked some dude to add a toilet near his office. Not like to hire a plumber or get estimates or ideas and shit. Just like, “hey. Put a toilet here.” That was my favorite story and where I really went like “oooook duuuuude” uncontrollably out loud. I’ve had a fuckton of “trade” jobs like HVAC, electrical work (mostly related to the HVAC), did some industrial scale backup power generator installs/maintenance, did some plumbing stuff. Kinda touched all over and all around in the world of building and adding on shit. So when I heard about him modifying electrical circuits without a permit… ok. I can see that if you get the right dude who knows what to do but isn’t legally certified. Of course you shouldn’t do that, especially with a business and a place you don’t own, but I get it. Adding a fucking bathroom though is absolutely bonkers to ask a regular dude (not even a guy who considers himself “handy”) to do. Like I think with all the shit I’ve done over 15 years or so, yeah, I could add a bathroom somewhere. But it would probably suck ass. And I’m not an engineer nor have I dabbled at all. And adding a giant, heavy object filled with water, ventilation to suck your shit smells out, a sink, lighting and all that stuff is gonna obviously require some demolition and then doing the whole thing. It’s an insane job to ask of someone who isn’t presenting themselves as a professional in that field. If it was replacing a toilet or sink, ok, again, not correct but I get that. Building a full whole new shitter is insane. It just shows his complete detachment from reality too because I don’t think most “normal” people would even think to ask anyone BUT contractors/plumbers whatever to do such a job. Definitely not a personal assistant.

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victron 26 points 3 years ago
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popemichael 23 points 3 years ago

To er is to be Musk

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techno156 22 points 3 years ago

Slight shame that the contractors didn't start from the end. It could have been funnier if they had taken off the "er" instead.

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phx 3 points 3 years ago

My thoughts the same, though it should have been the "ter" to properly describe Musk.

Then again, having "twit" misspelled might have been even more on-point. Maybe they can just add the X and become Twit-X

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randomaccount43543 14 points 3 years ago

That is hilarious 🤣

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youthinkyouknowme 14 points 3 years ago

This is comical beyond belief lmao

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PanArab 12 points 3 years ago

"it is my building!" -- Elon, probably

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IphtashuFitz 10 points 3 years ago

Also “Permits are for dummies”.

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Kolanaki 11 points 3 years ago

That's gonna mess with Elon's baseball stats. Now he has an er.

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Albbi 4 points 3 years ago

Definitely an unforced er.

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donuts 10 points 3 years ago

er

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randomaccount43543 5 points 3 years ago

er

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Gork 1 point 3 years ago

er

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wren 8 points 3 years ago

You can’t make this stuff up, this is hilarious and beyond apropos

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whataboutshutup 6 points 3 years ago

At this point it sounds like intentional.

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hltdev 8 points 3 years ago

"er" is right !

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grue 4 points 3 years ago

Nah, it's completely inaccurate because the "twit" is missing!

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Slopz 7 points 3 years ago

What a fucking joke lmao

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HiddenLayer5 4 points 3 years ago

Surprised he actually got told no.

No that's not a joke, I'm genuinely surprised they stopped him because I fully expected him to get away with it.

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tom 4 points 3 years ago

You need to have permits to change signs on your own building?

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ram 53 points 3 years ago

It's the heavy machinery required to do it that's the problem. This is also not Elon Musk's building, but a building Twitter rents. The building management company were the ones who called the police.

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tom 9 points 3 years ago

Ah that explains. Didn’t know he was renting the building.

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WarmSoda 13 points 3 years ago

Companions like this very rarely own property. They rent space from the property management companies that bought the land and constructed the buildings.

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sugar_in_your_tea 8 points 3 years ago

Yup. If you own a building, you need to pay someone to maintain it. If you rent a building, you get all of that in the contract and it's one less thing to manage.

Also, you can relatively change buildings if you need more space, whereas if you own it, you need to sell it first.

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malchemy 4 points 3 years ago path: 0 1717911 1718127 1718145 1722804, hotness: undefined, score: 4, children: 1
WarmSoda 1 point 3 years ago

Forgot about that shit. The guy's such a scumbag. Hasn't paid rent since he moved in and then tried to renovate? He seriously needs to be knocked down a few billion pegs.

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jmbreuer 1 point 3 years ago

The way I heard it elsewhere (Google should help), Twitter/Elon actually had the necessary and correct permits (for using heavy machinery on the street/sidewalk and redirecting traffic around it).

Unfortunately, that detail was not correctly communicated to building security, who called the police believing there was no permit.

By the time the misunderstanding could be cleared up, the workers & heavy machinery had... "vacated premises" already, leaving the work in its half-finished state.

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ram 1 point 3 years ago

Do you have a source on that?

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chillllpillll 1 point 3 years ago

Oh hi Taylor, ehrrm mrmanager

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itchy_lizard 1 point 3 years ago

Serious question: why do you need to get a permit to change a sign on your own building?

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smoregooseboard -7 points 3 years ago

The "amazimg" Lorenz, is maybe (like U) an amazing loser.

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OceanSoap -10 points 3 years ago

Yeah, if I have to choose who is worse between Musk and Taylor Lorenz, 100% Taylor Lorenz takes the cake.

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Socialphilosopher -17 points 3 years ago

I know a lot of people don't like it. But the people who have changed the world have always been far from ordinary.He prefers to sensationalize rather than advertise.

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mrmanager 10 points 3 years ago

Being born rich is almost certainly a requirement to start with. There must be a lot of non famous brilliant people without a public voice like the clowns, Musk and Trump and Zuck and all the others.

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MDSExpro -40 points 3 years ago

I'm sure Musk is personally responsibly those things. I also heard he failed to clean bathrooms in this building.

I'm getting not liking him, but this blind brainless hate it's ridiculous.

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samus12345 30 points 3 years ago

Yes, Musk is responsible because it was his decision to change the name.

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Osayidan 20 points 3 years ago

A bad CEO/Company owner trickles down to everything under them in the company. They pass major decisions or budgets (or lack thereof) that work their way down to everything if not immediately then over time. Toilets not getting cleaned probably comes down to people either not getting paid or being fired to avoid having to pay them, resulting in either no custodial staff or insufficient staff. There's no way to defend him about this.

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squaresinger 3 points 3 years ago

Well, if he decides on Sunday night that the logo will be changed on Monday morning and he's not taking no for an answer, that leaves pretty little time and wiggle room for his employees to actually get permissions and stuff in time.

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Thorny_Thicket 2 points 3 years ago

I genuinely don't get why people hate-follow these guys. If I don't like someone I block them and move on. The last thing I want to do is talk about them all day every day with my friends and pat eachother on the back for being so smart ourselves.

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sugarfree -55 points 3 years ago

10 cars were broken into and 5 people were robbed while the police attended this matter. What a great deployment!

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Kichae 69 points 3 years ago

Seems like a good place to remind people that the police do not prevent break-ins, robberies, or muggings. They just show up after-the-fact and do little to nothing to get people's stuff back.

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givesomefucks 40 points 3 years ago

The only thing you can count on a cop doing after a robbery is trying to convince the victim there's no point in filing a report.

Because they know they won't solve it, and if there's no report there officially isn't a case to count against them as unsolved.

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gramathy 35 points 3 years ago

There’s also the off chance they arrest you or shoot your dog

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Vendetta9076 2 points 3 years ago

The dog shooting is mainly an ATF thing no?

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