Nvidia CEO Says He Gets Where The DLSS 5 Outrage Is Coming From: ‘I Don’t Love AI Slop Myself’

3 months ago by inclementimmigrant to c/games

Goodeye8 206 points 3 months ago

I was going to dispute his bullshit but then I found this gem:

And it would generate in the style of that, all consistent with the artistry, you know, the style, the intent of the artist. And so all of that is done for the artist, so that they can create something that is more beautiful, but still in the style that they want.

Dude is literally saying AI will do a better job at creating art than the artist. Talk about being tone-deaf. The future of artistry isn't a fucking etch a sketch and prompt engineering you fucking donkey.

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smeg 74 points 3 months ago
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False 20 points 3 months ago

I know what it means, but it is using jargon to say something simple to mislead people

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Don_alForno 8 points 3 months ago

What does it mean? To me it's like words pulled randomly out of a hat. (i.e. the emperor has no clothes on.)

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TechLich 9 points 3 months ago

I think they're saying that it's not generating slop from nothing. They take the artist's "structure data" as a "ground truth" and the generation is "guided" to generate slop that won't deviate too far from the original?

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False 4 points 3 months ago
  • Ground truth is real data that's been verified to be correct. Eg a bunch a images that are labeled "hot dog" or "not hot dog". This is a common AI industry term.

  • Structured data just means that it's in a consistent machine-readable format that programs can easily interact with. This is just a common computer science term.

  • Guided means that it's not operating from nothing, the process is being influenced or constrained by something.

Taken together it means that they're taking input data (probably the existing artwork), converting it into a structured data format that's easier to work with, then that's used to augment or restrict the AI process to move in the right direction or not go off the rails.

I say it's misleading because this is something that was fairly obvious to everyone looking at it, even if they didn't know that terminology. What their model is producing is obviously influenced by and recognizable as a modified version of the original. Even if the overall outcome is lacking.

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musubibreakfast 10 points 3 months ago

It gets the people going

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FudgyMcTubbs 3 points 3 months ago

I'm definitely in my zone.

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mrmaplebar 35 points 3 months ago

The future of artistry isn't a fucking etch a sketch and prompt engineering you fucking donkey.

Definitely not the future of art, but it could be the future of the media business. These greedy suits don't care about "artistry" and will do anything to save money on labor costs. Unless, of course, people continue to push back hard against the ensloppification of everything we love.

We hate AI, but to be honest we don't have it nearly enough...

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Goodeye8 8 points 3 months ago

I have no illusions about managers and executives, who have never worked for a living, salivating over the cost cutting opportunity. I was talking more from the perspective of the artist. I doubt any artist would consider this as actual art because it's the most soulless way of creating art. It's the rough equivalent of writing about what you'd want to draw instead of actually drawing it.

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pivot_root 5 points 3 months ago

There's a few of them. Notably, the guy who didn't care that AI art is built on the back of copyright violations getting pissy about his AI-generated art not being eligible for copyright.

But more importantly here, I don't think most artists in the gaming industry are in much of a position where they can stand by their artistic integrity. If every publisher pushes studios into using AI to be more "productive", the choice becomes between slopping or starving—and most people don't like starving.

We as consumers are the only ones that can afford to push back against this shit. Our survival doesn't rely on buying DLSS 5 games so we have the ability to boycott them to send a message.

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Goodeye8 3 points 3 months ago

The entire situation is pretty dire because I fear there's a critical mass of consumers who don't give a shit or even like the slop filter. And for artists it's even worse because I agree, most of them probably won't get a say in the matter and they get stuck doing soulless work. But I also think we're going to artists either move into the indie scene or completely exit the industry (either by force as people get laid off to put more soulless work on a single individual or by attrition where the wages get reduced because "your work is now mostly done by AI").

My light at the end of the tunnel is the hope that we're just going to get more and more small and/or independent studios doing their own thing and having the creative control to tell Huang to shove his slop filter up his ass. The trend is already going that way with some of the best games of recent years coming from smaller studios while the traditional AAA struggles to find a footing.

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darkkite 1 point 3 months ago path: 0 22829668 22830103 22831405, hotness: undefined, score: 1, children: 0
TachyonTele 5 points 3 months ago

Lol etch a sketch is great

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Quazatron 4 points 3 months ago

A prompt driven etch-a-sketch would actually be awesome, and I think it could be built with a Raspberry Pi Zero 2W and a couple of stepper motors, so pretty cheap.

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Goodeye8 4 points 3 months ago

Excluding the ethics of using AI models that does sound like a cool side project to tinker with. But I meant kinda the opposite of what you imagined. I meant you create a sketch or a rough draft of what you're imagining and then spend the rest of the time prompting AI to make it into the final image.

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Bakkoda 1 point 3 months ago

He wants artists who can do 50% of the job so he can pay them 25% of the pay. It's mathenomics.

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bitjunkie 139 points 3 months ago

… every single frame, it enhances but it doesn't change anything.

Yeah ok this guy needs to look up those words

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WoodScientist 79 points 3 months ago

"I'm not changing anything, I'm just enhancing your face!"

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MutantTailThing 24 points 3 months ago

I once got permabanned from reddit for saying something like this lol

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OfCourseNot 16 points 3 months ago

Nah it's ok. This is the games comm, WoodScientist obviously meant in Minecraft.

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WoodScientist 14 points 3 months ago

Obviously!

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Regrettable_incident 4 points 3 months ago

Here you just get spanked.

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paraphrand 3 points 3 months ago

Everyone should be saying even more provocative and violent things. More often in more places. It gets upvotes and views and increases time on the platform.

Let it rip.

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inclementimmigrant 4 points 3 months ago

I think it would be more like I super glued a horrible facemask on top of your face there but I didn't touch your underlying facial bones. But hey I allowed the developer to at least adjust what parts of your face I won't put a horrible sticker on.

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Cocodapuf 1 point 3 months ago

That's how Handsome Jack runs a company!

"I'm... not... choking you! This... is called... strangulation."

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i_stole_ur_taco 5 points 3 months ago

Is he saying it doesn’t do anything? Then why is he selling it?

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unexposedhazard 135 points 3 months ago

‘I Don’t Love AI Slop Myself’

Yes you do and we have you on camera saying that you do.

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meejle 62 points 3 months ago

Twist: he actually hates AI but DLSS 6 is changing his words in real time

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thermal_shock 32 points 3 months ago

What a lying cuck. Then cancel all the AI bullshit, put your money where it counts.

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Regrettable_incident 2 points 3 months ago

Yeah, up his own arse, in small change.

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SalamenceFury 29 points 3 months ago

it's literally this meme

ztvZrJBYlW4luJo.gif

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yermaw 11 points 3 months ago

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BlameTheAntifa 77 points 3 months ago

Steve Buscemi in the famous “How do you do, fellow kids” meme

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CaliforniaSober 6 points 3 months ago

Gotta have Steve AI’d into a god awful faux alligator jacket…

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MolochHorridus 45 points 3 months ago

“You know, all of the AI-generated content increasingly looks similar and they’re all beautiful and so I’m empathetic towards what they’re thinking.”

  • Jensen “the Slopman” Huang
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jballs 5 points 3 months ago

I'm still trying to decode that sentence.

“You know, all of the AI-generated content increasingly looks similar and they’re all beautiful and so I’m empathetic towards what they’re thinking.”

Who does he mean by "they"? Who's beautiful? Who's he empathetic towards?

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Skua 6 points 3 months ago

My attempt to rephrase it based on how I understood it after listening to that section of the podcast (which I cannot recommend, he's absolutely just spouting marketing shit):

You know, all of the AI-generated content increasingly looks similar, the faces generated are all beautiful in the same way, and so I'm empathetic towards what videogame fans are thinking about DLSS5

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jballs 2 points 3 months ago

Thanks that makes a lot more sense

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MoogleMaestro 43 points 3 months ago

"I don't like crack myself, so I get community concerns around it" -- said the local crack dealer, when reached out for comment on the story. "I only profit around the stuff, I wouldn't want it myself."

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yggstyle 38 points 3 months ago

Just remember: every statement he is making isn't to gamers or the consumer market. He's addressing shareholders. Every new keynote and public interview just demonstrates it more clearly.

Nvidia wants you to be cool and buy whatever castoff cut down parts they couldn't figure out how to sell to the military or datacenters. If anyone hadn't noticed by now: generational gains aren't anything but software generated bullshit now. Its just there to bilk users into staying "loyal" as they exit this sector.

Companies aren't your friends.

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SalamenceFury 36 points 3 months ago

Jensen, you created this. Own it.

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Scio 28 points 3 months ago

🤡

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Damarus 27 points 3 months ago

CEOs are a plague

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hperrin 24 points 3 months ago

He literally built the biggest AI slop empire in existence. Fuck his bullshit.

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Deestan 16 points 3 months ago

If he even half "gets" it, it wouldn't have existed in the first place.

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scrubbles 8 points 3 months ago

Yeah let's smash-cut back 48 hours ago where he told us we were all wrong. Dude is Backpedaling and desperately trying to do damage control.

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DarkCloud 12 points 3 months ago

Me loves money. That's all.

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verdi 10 points 3 months ago
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Tronn4 8 points 3 months ago

Jensen loves sloppy servings

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gmtom 5 points 3 months ago

Someone post the subway sandwich meme

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ms_lane 4 points 3 months ago

Regular slop, ground truth data structured slop

It all flows downhill.

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chunes 3 points 3 months ago

At the end, he says game devs have the choice on whether it's used or not. Is that true? Is this a dev technology? I was under the impression that it's a consumer technology you can enable in your 3D settings like anti-aliasing or something.

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Paradachshund 8 points 3 months ago

The game has to have implemented it, just like all graphics settings.

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