I still believe that getting access to sports news and commentary would be one of the sure-fire ways to get more people in the Fediverse. But even after all these years, Reddit, Twitter and Instagram obviously completely dominate the space.
In the US, the NFL is starting in a couple of weeks and the NBA will come back in October. There is also the European Football (Soccer) leagues which started this month, so the thought came to mind again: what could we have that could make the conversation around professional sports more interesting...
Specific apps or sites that act as a multi-platform client, to let you follow short clips from Loops, or posts from specific communities or athletes?
Real time scores and match threader bots?
A (local, user-controlled) recommendation algorithm to manage different news sources?
Integration with fantasy leagues?
Maybe I am barking at the wrong tree and/or the majority of people here do not care about it enough, but I would like to hear some ideas to see if there is anything we could do.

I think it's just not having critical mass. I'm still stuck on Reddit for MLB stuff, because they have:
The fediverse just doesn't have that. Another issue is that inter-server federation slows things down. People are generally refreshing during the commercial breaks, and they want to see everyone's takes and reactions on that last bad call right now, not in five minutes. In five minutes, the game has moved on. I wonder if building a cool sports app around matrix/xmpp would work better? The play by play feed could update instantly, conversations could be threaded around the plays, etc. It would also be easier to develop some kind of betting bot. Not for real money, of course, but a lot of my friends announce positions and we just track everyone's win/lose rate in our local circle.
To the folks saying it's a demographics issue, not a tooling one: if that was the case, how come the fediverse has attracted a grand total of zero e-sports people? These are tech folks, often more closely aligned with our values than nascar guys for example, but the fediverse hasn't attracted a single one. That's what makes me think the problem is that it's harder to have conversations around real-time data and events on the fediverse.
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