Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games
4 months ago by Innerworld to c/games
Between them, Ubisoft, and Blizzard/Activision, it's been a frantic race to the bottom.
EA to my knowledge just has shitty business practices. Ubisoft at a minimum had a culture of sexual harrassers, possibly assaulters. Blizzard certainly had rapists. Ubisoft also with the pioneering always online DRM for single player games getting back to the games portion of their evils
Bethesda still manages to stay in the "honorable mention" category.
games like diablo4(expansions) is what keeps people coming back to blizzard.
Which is pitiful, because D4 is just a giant MTX interface with some shiny graphics.
UBISOFT is trying vie for that number 1 spot, they went so far as help produce a show on appletv+ to spread good propaganda bout itself.
Man, EA just fully doesn't give a shit about making games anymore, eh?
Years ago there was an rpg based around skittles. Yes skittles. It was a banger, fun as hell. It also flopped because absolutely-fucking no one wants to play an advertisement.
Listen here EA - the world fucking sucks, no one is fucking happy. Can you just focus on making fun fucking things and not take a giant enshitification all over the one things most of us have to keep us from being on top of a water tower with a high powered rifle? Can we have ONE FUCKING THING??!
Weirdly enough, there’s been A FEW of these types of games that were based either on a specific product or a specific brand, and they were for the most part, weirdly well done for the times they released in and actually sorta fun.
Off the top of my head, Pepsiman for a specific product and the whole lot of Lego games if we’re talking about a whole product line.
I think that whole genre is called advergames
I am genuinely surprised none of the freaks around here have mentioned the KFC dating sim yet.
Candystand.com games went crazy back in the early 2000's
The Dungeons and Dragons idle game has a champion that is composed of Nerds candy pieces. It's actually a fun character concept because you can switch the nerds around to different colors, each one with a different class that changes how their mechanics work. But it's just so weird seeing candy you can eat alongside Drizzt Do'urden that I never use them.
Sometimes I forget that the LEGO games are just really fancy ads.
The old Kellogg's game from mid 90's was really clunky, but it was great fun as a <10 year old not knowing any better!
Hell, 7up had a platformer. Wasn't a bad game
That Xbox BK game, Domino’s Noid game, I think 7up had an othello clone.
*Pepsi Maaaaann!*
Those drink ad games were a fever dream.
The best game that was just an advertisement was Chex Quest. But, I mean, they hired some teenagers who loved Doom to make the game and gave them little to no oversight other than "explain what a healthy breakfast is and include Chex cereal." So they just made a kick-ass Doom clone that only marginally advertises the cereal.
The packaging for the game really tried to hide it was an advertisement game. Title is Darkened Skye which says nothing about it being a skittles game.
Apparently the singular of skittles is "Skittles" according to that game
Oh no, don’t make me not buy your product even more. I’m already at 0.
I can't wait to shoot my way around war torn half destroyed cities with pristine advertising signs in the next Battlefield.
Looks like another punishment for buying their games legally. Cracked versions don’t connect to their servers so they wont load ads.
I foresee this getting their titles kicked off steam, since their developer TOS pretty much forbids this.
Thinking in terms of “need” is wrong for a business. They aren’t there to make a good product and the money is just to cover all the costs. Their goal is profit maximization. If there’s profit they could be extracting, but aren’t, they won’t make the numbers bigger and the shareholders will be sad.
Ads are a gas. They expand to fill all available space. If there’s a place an ad COULD go, then it WILL go there eventually.
They could offer it for free instead with that.
Im still baffled by all the money some games make off cosmetics.
Cosmetics in paid loot boxes are a serious issue, but if you can make money to help pay for your game with non paid lootbox cosmetics, all the more power to ya, but i don't understand it hah.
That's true, although very simplified. The slightly less simplified version is that Jared Kushner's private equidy firm and the Saudis took a huge loan to buy EA then loaded the company with that debt. EA will be forced to sell a huge chunk of their portfolio and layoff thousands of people. If they survive this somehow they will be a shadow of what once was but more likely they'll simply vanish soon. This shit should be completely illegal but I would lie if I said I'll miss EA. A few people at the top getting filthy rich by destroying the company seems like a very fitting end for them.
It should be illegal to buy a company on loan and transfer that debt to the company. You should be required to get your money back via dividends or by building the company up and reselling it.
Finally!
If there's one thing EA's gaming lacked, it was an opportunity to accidentally click on something that tried to charge my credit card.
Running through a bombed out kitchen in a 'call of battle strike' game, hesitate when I see the oven is full of condoms and the cabinets full of luxury watches.
You now have 300 condoms in your inventory and an intriguing side mission with your fellow soldiers.
I remember when EA was the Goat back in the Commodore 64 days. How far they’ve fallen.
We can't know what's going to be the greatest of all time in the future, only what's the greatest of all time so far.
Does our knowledge of a thing preclude it from being? Is reality subjective or objective? If Bill Smithers of 34 Poplar Way in Schenectady, NY (sorry, Bill) said Ms. Pac-Man was the GOAT of video games make it true because he said it before his passing in 2011 after playing a 49 hour raiding session in World of Warcraft?
Very hot take but maybe Nintendo? I know, I know. They suck in some regards. But some of their games are still innovative.
A game developer with a consistently high hit rate in their output? Kojima, maybe? FromSoft? We've seen a lot of empires fall in recent years.
It does not. "Greatest of all time back in the day" does not imply it's still the greatest. By your logic the future is also a time. As we don't know it yet, nothing can ever be the greatest of all time, making the term meaningless.
So the term is meaningless for you? That's fine.
Again, if something was the greatest of all time, it does not mean it still has to be. Otherwise the term is meaningless as even greater things might come in the future.
turned around the time they bought westwood and killed off cnc franchise(technically) a decade later.
TV timeouts during the quarters of Madden games. They'll do a skippable halftime recap then 5 minutes of unskippable ads. Make it like a real NFL broadcast.
Whenever they do something like this it's just a nail in the coffin for me and I am that much less incentivized to ever buy their games
Didn't we stop allowing overt advertising in movies and music videos for a reason?
I'm also wondering the same thing. There are tons of product placement in movies.
The easy ones to spot are the car ones, since they always seem to have the manufacturer logo visible.
Wayne's World even had a not-so-subtle clip about it: https://www.youtube.com/watch?v=8lgLYGBbDNs
Yeah there is and you're correct that I was mistaken to some extent but I'm not going to rehash it here. There's a longer comment explaining that I made to the original user who responded to me that you can read if you're interested but it's... A lot.
Thanks for the ping! Worth the read.
So we sort of did but not for the reasons you'd think. Not for the reasons I thought at least.
Specifically there used to be a time when there was ad placement in movies and tv literally all the time. But more often than not now a days this doesn't happen that way because companies that have trade marked logos or symbols don't want to allow their products to be used without getting paid a licensing fee and companies that would use this kind of product placement don't want to pay the licensing fee which is why in the late 80's and early 90's there was a rise in blurring logos and brand names in media. There's also the risk of certain licensing agreements not being legitimate for certain markets which can lead to blurring of the same type or it's newer counterpart which involves using stickers or off brand styling instead.
But also some other countries do ban it. China apparently instituted such a ban in 2011.
But anyway I got confused because around the same time there was a ban on certain products being allowed to advertise in movies and directly in tv shows (cigarettes/tabacco products, alcoholic beverage brands, guns etc). I was exhausted and wrong and that's on me.
"Fun" to see them go for it again. I remember they had ads in Battlefield 2 for Nvidia and Intel. I can't quite remember if they said they wanted the ads to be dynamic all the way back then as well or if the one-and-done billboard were intended.
Time is cyclical it seems. They did something just like this 20 years ago.
I remember when Quake Live introduced it, but it never really gained any traction.
A popular server-side mod for Counter-Strike (the 1.6 era) introduced in-map texture substitution for advertising as well... but I think it was pissed on by the community so much that it never saw widespread use.
Sounds like the time is right to try again.
I was thinking the same - i hadn't realised that it ever went away (as I don't play the genres traditionally associated with in game ads).
I haven't purchased any ea games since 2013 and this reminds me why.
Who.... Buys.... EA games? I haven't given them a dime shit since they launched Origin.
Yeah fuck all that.
"After removing Holiday's Ad Restrictions We estimate we can sell up to 80% of a user's vision without inducing seizures" - Nolan Sorrento
I don’t really mind if it doesn’t break the immersion or lower the quality of a game.
If it’s some unskipable add or some big billboards for Pepsi in a medieval game, I do mind.
.... god dam it
And they keep asking why many people resort to piracy. Nothing is owned these days; I feel like they also want me to pay for breathing next year.
I'd be all for it if it meant the other shit would go away. I'd rather see Mountain Dew (instead of Altitude Precipitation or whatever) in the Sims if it meant no microtransactions and other annoying ads. But it's EA, that's not gonna happen, we'll just get Mountain Dew in the Sims AND ads AND microtransactions.
U.S. Patent 8246454B2 is a real thing.
@lemmy.world
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Rules
1. Submissions have to be related to games
Video games, tabletop, or otherwise. Posts not related to games will be deleted.
This community is focused on games, of all kinds. Any news item or discussion should be related to gaming in some way.
2. No bigotry or harassment, be civil
No bigotry, hardline stance. Try not to get too heated when entering into a discussion or debate.
We are here to talk and discuss about one of our passions, not fight or be exposed to hate. Posts or responses that are hateful will be deleted to keep the atmosphere good. If repeatedly violated, not only will the comment be deleted but a ban will be handed out as well. We judge each case individually.
3. No excessive self-promotion
Try to keep it to 10% self-promotion / 90% other stuff in your post history.
This is to prevent people from posting for the sole purpose of promoting their own website or social media account.
4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
This community is mostly for discussion and news. Remember to search for the thing you're submitting before posting to see if it's already been posted.
We want to keep the quality of posts high. Therefore, memes, funny videos, low-effort posts and reposts are not allowed. We prohibit giveaways because we cannot be sure that the person holding the giveaway will actually do what they promise.
5. Mark Spoilers and NSFW
Make sure to mark your stuff or it may be removed.
No one wants to be spoiled. Therefore, always mark spoilers. Similarly mark NSFW, in case anyone is browsing in a public space or at work.
6. No linking to piracy
Don't share it here, there are other places to find it. Discussion of piracy is fine.
We don't want us moderators or the admins of lemmy.world to get in trouble for linking to piracy. Therefore, any link to piracy will be removed. Discussion of it is of course allowed.
Authorized Regular Threads
Related communities
PM a mod to add your own
Video games
Generic
- !gaming@Lemmy.world: Our sister community, focused on PC and console gaming. Meme are allowed.
- !photomode@feddit.uk: For all your screenshots needs, to share your love for games graphics.
- !vgmusic@lemmy.world: A community to share your love for video games music
- !freegames@feddit.uk: A community sharing free games giveaways.
Help and suggestions
By platform
By type
- !AutomationGames@lemmy.zip
- !Incremental_Games@incremental.social
- !LifeSimulation@lemmy.world
- !CityBuilders@sh.itjust.works
- !CozyGames@Lemmy.world
- !CRPG@lemmy.world
- !horror_games@piefed.world
- !OtomeGames@ani.social
- !Shmups@lemmus.org
- !space_games@piefed.world
- !strategy_games@piefed.world
- !turnbasedstrategy@piefed.world
- !tycoon@lemmy.world
- !VisualNovels@ani.social
By games
- !Baldurs_Gate_3@lemmy.world
- !Cities_Skylines@lemmy.world
- !CassetteBeasts@Lemmy.world
- !Fallout@lemmy.world
- !FinalFantasyXIV@lemmy.world
- !Minecraft@Lemmy.world
- !NoMansSky@lemmy.world
- !Palia@Lemmy.world
- !Pokemon@lemm.ee
- !Silksong@indie-ver.se
- !Skyrim@lemmy.world
- !StardewValley@lemm.ee
- !Subnautica2@Lemmy.world
- !WorkersAndResources@lemmy.world
Language specific
- !JeuxVideo@jlai.lu: French
go to feed...
@lemmy.world
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Rules
1. Submissions have to be related to games
Video games, tabletop, or otherwise. Posts not related to games will be deleted.
This community is focused on games, of all kinds. Any news item or discussion should be related to gaming in some way.
2. No bigotry or harassment, be civil
No bigotry, hardline stance. Try not to get too heated when entering into a discussion or debate.
We are here to talk and discuss about one of our passions, not fight or be exposed to hate. Posts or responses that are hateful will be deleted to keep the atmosphere good. If repeatedly violated, not only will the comment be deleted but a ban will be handed out as well. We judge each case individually.
3. No excessive self-promotion
Try to keep it to 10% self-promotion / 90% other stuff in your post history.
This is to prevent people from posting for the sole purpose of promoting their own website or social media account.
4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
This community is mostly for discussion and news. Remember to search for the thing you're submitting before posting to see if it's already been posted.
We want to keep the quality of posts high. Therefore, memes, funny videos, low-effort posts and reposts are not allowed. We prohibit giveaways because we cannot be sure that the person holding the giveaway will actually do what they promise.
5. Mark Spoilers and NSFW
Make sure to mark your stuff or it may be removed.
No one wants to be spoiled. Therefore, always mark spoilers. Similarly mark NSFW, in case anyone is browsing in a public space or at work.
6. No linking to piracy
Don't share it here, there are other places to find it. Discussion of piracy is fine.
We don't want us moderators or the admins of lemmy.world to get in trouble for linking to piracy. Therefore, any link to piracy will be removed. Discussion of it is of course allowed.
Authorized Regular Threads
Related communities
PM a mod to add your own
Video games
Generic
- !gaming@Lemmy.world: Our sister community, focused on PC and console gaming. Meme are allowed.
- !photomode@feddit.uk: For all your screenshots needs, to share your love for games graphics.
- !vgmusic@lemmy.world: A community to share your love for video games music
- !freegames@feddit.uk: A community sharing free games giveaways.
Help and suggestions
By platform
By type
- !AutomationGames@lemmy.zip
- !Incremental_Games@incremental.social
- !LifeSimulation@lemmy.world
- !CityBuilders@sh.itjust.works
- !CozyGames@Lemmy.world
- !CRPG@lemmy.world
- !horror_games@piefed.world
- !OtomeGames@ani.social
- !Shmups@lemmus.org
- !space_games@piefed.world
- !strategy_games@piefed.world
- !turnbasedstrategy@piefed.world
- !tycoon@lemmy.world
- !VisualNovels@ani.social
By games
- !Baldurs_Gate_3@lemmy.world
- !Cities_Skylines@lemmy.world
- !CassetteBeasts@Lemmy.world
- !Fallout@lemmy.world
- !FinalFantasyXIV@lemmy.world
- !Minecraft@Lemmy.world
- !NoMansSky@lemmy.world
- !Palia@Lemmy.world
- !Pokemon@lemm.ee
- !Silksong@indie-ver.se
- !Skyrim@lemmy.world
- !StardewValley@lemm.ee
- !Subnautica2@Lemmy.world
- !WorkersAndResources@lemmy.world
Language specific
- !JeuxVideo@jlai.lu: French
go to feed...
EA you're already known as the worst, you don't need to prove the point any more...
save