Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
2 years ago by Sunshine (she/her) to c/technology
It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
They don't need to advertise anywhere.
They're going to twitter for a reason.
“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer
But Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer. “Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way.”
There's the article in a nutshell. Give Elmo money or face the wrath of the Diaper-in-Chief.
Nuh-uh! Americans can't be terrorists cuz Americans kill the terrorist, like Malcolm X and Jamal Khashoggi... Wait, are we the bad guys?
Always have been.
......wait, but I wasn't playing socom.....
Max was a really kind dude when we were kids
IBM helping out the Nazis is pretty par for the course
Still, “under $2,000” for a corporation of that size is a surprisingly low amount, compared to the others. Not even worth the negative publicity. Odd choice.
Ah, a history joke! Don't forget Coke(Fanta)! Also, the history of Volkswagon is pretty interesting.
The surprising part is, despite everything Henry Ford believed, I don't remember ever hearing Ford being on that list.
We have Teslawagan and Xoebbels now as well
I get the first one.......no idea what the second references. It sounds like if something from transformers were crossed with the matrix, and handled by santa claus.
Which if that existed sounds kind of terrifying.
Goebbels plus X/Twitter. Goebbels was Hitler's propagandist
There's also Hugo Boss.
When Hitler needed to track the unwanted in his concentration camps, IBM was there.
Today, Trump has selected IBM due to our experience in this field of Fascism.
FYI: while this is not true, I'm sure most Americans will believe it.
Good old database arms
IBM itching to get involved with another genocide. They can track all the undesirables digitally much easier now!
With DB2? Ha! Don't make me laugh.
I have no love for big corps, but they're likely just reading the writing on the wall. they have to deal with retribution for the next 4-12 years and they have no interest becoming the rebels. I'm kinda impressed they stepped away at all other than it probably was money spent for nothing.
IBM supported the Nazis, and if they're the only tech giant not fighting musk they're going to get the kickbacks. Corps dont do "writing on the wall" anymore, they chase money, which may look similar but the goals are different.
Should have 5 years ago. Mostly cause fuck disney, but I get why you had it.
We finally dropped them after this bullshit. Also Loki S2 was bad.
We just did. Only reason it took this long is because it auto-renewed this time last year for a year slightly ahead of when we thought it was gonna do that. Oops.
We dropped a few months ago, mostly because we were mostly just watching Bluey, so I just picked up Bluey DVDs and cut the service.
wow who could have predicted this considering they're the same companies who said they wouldn't donate to republicans after january 6th three months before they started donating to republicans again.
That's extraordinarily on brand of them
I was going to say that's incredibly on brand for Disney. Everything I have ever heard about Comcast seems to back up this move.
I'm surprised about IBM though, more because I didn't realize they were still around than anything else.
IBM sold "inmate" counting machines to Nazi Germany. Like, sent techs there to the camps to size up the requirements and everything. It should NOT come as a surprise that they're back on X - they've never had an issue with Fascism (or any other ism) as long as they had money to spend on overpriced iron.
Forgive me if this is a stupid question, but why would they even need a machine to count the prisoners? If they didn't feed their victims and were planning to murder them anyways I'm having trouble understanding why they wouldn't be okay with just a loose head count. Was it really just for counting?
I hope I'm not coming across as insensitive, I've just never heard about this and it sounds so ominous.
https://en.m.wikipedia.org/...
Black reports that every Nazi concentration camp maintained its own Hollerith-Abteilung (Hollerith Department), assigned with keeping tabs on inmates through use of IBM's punchcard technology.[2]: 351 In his book, Black charges that "without IBM's machinery, continuing upkeep and service, as well as the supply of punch cards, whether located on-site or off-site, Hitler's camps could have never managed the numbers they did."[2]: 352
I almost can't blame them. A majority of Americans voted for fascism and racism. These are their customers.
A majority of American citizens who voted...that's an important distinction. Roughly 29% of voting age american citizens and 22% of all american citizens - a sizeable minority but a minority nonetheless - voted for fascism and racism.
Yeah, fair point. Or saw that both sides probably lead to the same end eventually.
Or saw that both sides probably lead to the same end eventually.
Get out of here with that false equivalency bullshit. Trump's cabinet picks so far are a Russian propaganda parroter for head of CIA, an anti-vax and raw milk advocate for Health and Human Services, a white supremacist tattooed person for Defense secretary and a suspected pedophile that is having their ethics hearing results blocked for Attorney General.
Do you even think for a hot second that Harris would have make such unqualified and toxic choices for her cabinet?
The “almost” in this statement is absolutely crucial. Nicely done.
Disney’s clown management refused to air a trans focused episode because of the “political climate” saying that “LGBTQ+ experience are a sensitive issue” thus catering to bigots.
To be fair, knowing Disney's track record it probably would have been as embarrassing as the short-lived super hero duo of Snowflake and Safespace...
or the Transgender Unicorn Powerpuff Girls episode
or the "Quagmire's Dad" episode of Family Guy
or the Women's Prison episode of "Lost Girl"
...Look I don't trust big name mainstream companies to touch trans voices with a 69 foot pole in a way that makes me give any reaction other than "Can you just call me a slur and be done with it? That would be less offensive at this point!"
(Though Indie platforms are a lot better at this given things like Celeste being an entire game comparing the trans experience of coming out and transitioning to climbing a mountain and Helluva Boss' actually having Millie's Sister be a likable character who is openly trans but not on a soapbox nor a punching line. Implying her existence is valid and not worth mocking OR apologizing for.)
To be even farier, choosing neutrality in times of oppression means you side with the oppressor.
Oh I suppose they don’t need our money
I think it's more trying to win political favor by spending big with the company owned by a member of the incoming presidential administration.
Or it's just wanting to market their ads on that platform and as you said, not having the balls to stick to their boycott
That seems to be what everyone involved with a political party or major corporation did... Make a big show of "We resisted him once, and we'll do it again!" then go "Okay, everyone it's time to line up and kiss Orange Man ass! Biden will you please get the ball rolling with some more of that high road crap?"
That would be REALLY Corrupt if simply buying Ads on a Website was Enough to allow you to DIRECTLY INFLUENCE the President Of The United States! Fortunately Trump DIDNT put the Owner of X in charge of Important Oversight Decisions!
Death to Comcast, Disney, and IBM.
I mean, that's been an accurate statement for decades.
True. But back then they made money on advertising. Now we're funding them directly.
Do you part - cancel the service.
Doesn't matter. They're not doing it to get people to see their ads, they're doing it to bribe Elon since he has actual political power now. Kind of like how oil companies buy ads on news media, even though you don't need to be persuaded to buy oil - it's to buy favorable coverage.
lol they already won that political chess. You still have to pay a connection fee and a transmission fee and a lawsuit settlement fee and an environmental remediation fee, even if you use 0 kW/h. Also with the NEM 3 plan if you have any excess solar generation you give it to them at about 1/10th the price that they will sell to you during the same time of day.
Edit: I exaggerated unfairly, it’s like 1/8th the price. Also for the people who adopted solar early and were promised a 25 year contract (called NEM 2) they can now magically alter the deal and change the way that credits are calculated despite the 25-year guarantee that was made.
Edit 2: did you know our governor is a large shareholder of stock in our utility company? The same one that has the power to appoint people to the board that is supposed to regulate the “private” utility? America is doing great.
It's just going to be all brands, nazis and/or bots soon.
And nobody was surprised. I predict most advertisers will return by the end of January for the same reasons they left previously: It's the right business decision at the right time. Remember that the next time a corporation makes a pledge. It's always about money.
This is bending the knee
ITT: People realising most of the world lives outside their bubble
My favorite lemmy bubble is the smug woke ( idiot leftists, who think they are smart but aren't) who think Kamala lost because she didn't take a stance on Gaza and people abstained in protest and not because of sexism and racism.
I mean, there's no singular reason for Kamala's loss - but abstentions over the middle east were still a reasonably noteworthy problem for the campaign.
With that being said.... more broadly, people are just generally awful and a lot of people bury their heads in the sand rather than acknowledging how backwards the majority really are.
Maybe I am too european but I have seen two people lose to Trump and one overwhelming win against him and only one of those had a penis.
This happens a lot when on all major platforms, there's nothing (not discussion, not ballot initiatives, not informational pieces about causes) that allow you to take direct action. When things broke out in Ukraine and Russia invaded there were people who jumped on planes to go fight. People were posting donation pages everywhere. People were actively rallying against actions they felt were wrong with avenues to help that were meaningful and available to the average human being.
We just don't have that in any political election and since it's a lot of the smaller elections that matter, it's important to note this deficiency. People who feel a call to action, but not a way to enact change get overwhelmed and despair. Lemmy is one of the only places I see giving information about candidates in local and rural elections (and even that isn't wide spread and mostly happens on community pages like the one for people from Maine or Chicago, or wherever).
I think you're also missing a huge part of it. People don't care about Gaza nearly as much as people here think, nor do people care about her race or gender much.
You can see a massive shift in betting odds and polls around the time she had an interview where she said she wouldn't have done anything different than Biden. My general perception is that she didn't really have a plan, and I think that's true for the public. I also think the public didn't like the comparison of Trump with Hitler. Trump, on the other hand, claimed to have a plan for fixing the economy, and I think that resonated with people, especially since the economy was good under Trump. They see the inflation during COVID as Biden's problem (I personally blame supply chain disruption mostly, and also Trump's spending), and Harris refused to throw Biden under the bus.
I personally blame Harris's loss on three things:
- late entry - Biden should've dropped out sooner so they could have a real primary
- lack of real difference vs Biden
- running mate choice - should've picked Shapiro from Pennsylvania, not Walz
I don't think her being female hurt her, and it probably helped her appeal to female voters vs Trump, and Obama winning implies race doesn't matter much either. To me, it comes down to policy and lack of a primary. People wanted change, while she offered more of the same. If you don't believe me, watch some interviews with people in swing states and listen to what they're most interested in.
That is why she lost to though. 15 million blank ballots don't lie.
15 million blank ballots is why she lost, but it doesn't say why those 15 million didn't show. If you think 15 million people, or even a majority of them, who are largely, older, white, men, did it to protest gaza, I got news for you. It isn't just the governments, and corporations, that don't assign value to palestinian life.
No they were not largely older white men. And the Gaza issue has a ton of support on the left which would be more readily apparent if it wasn't so viciously censored by the media and Harris' own administration.
I dropped Xitter as soon as it became apparent that Elon was going to buy it and started pirating Disney (and everyone else) shortly after. Couldn't tell you the last time I bought anything IBM but I'll have to be more careful about it. I'm switching to a local fiber provider so I'm leaving comcast in a couple of weeks.
Is it bad that for a brief moment when you said you were switching to a local fiber provider, I thought you were talking about making sure you tdke healthy poops?
Haha. I'm working on that too. Finally starting to lose fat.
.....wait, what? You're pooping so much you're losing FAT? Like, I've heard that sometimes people get backed up, and it's extra weight. But the weight is still fecies. Elvis was said to have had over 25lbs of backed up fecies inside him when he died.
But you're saying you're pooping so much that your body is burning fat??? Thst's.....that equally impressive as it is worrying. How hard are you pushing??? God damn!!!
Not exactly. I'm eating snacks and such that have more dietary fibre and protein, less sugar and such.
Some of the crackers I snack on look like corrugated cardboard. Definitely taste better though.
A big thing has been removing pop and sugary snacks. I make my own trail mix and snack on that a lot, too.
Local fiber is the 100 mile diet of colon health.
This is beautiful! It's like a textbook example for everyone paying attention to draw crisp conclusions for how the system works.
Takes sunzu2 to the farm, and hooks them up to the milking machine
.......what? I can't kill you for meat. Nobody eats human meat. But I can milk ya!
Going after the coveted racist bot market.
Did anyone read the article? Besides the top 2, these amounts are paltry:
Data by MediaRadar showed that Comcast, which spent less than $1.5 million on X this year, was followed by Warner Bros. Discovery at $1.1 million, whose ads are supporting theatrical releases of movies, and Disney at under $550,000. Lionsgate spent less than $230,000, while IBM allocated under $2,000.
That's embarrassing.
He'll get advertisers just as actual people leave.
They can eat their shit
People aren't moving away from it. Of course they come back
Had Kamela won, Musk would have been bankrupt within years, likely in jail too (his own words)
Instead of that, loads of people decided to listen to a fraidster thief rapist, and not vote for Harris.
Now we're here and I'm so so tired.
May as well it's not like they'll be paying for many impressions.
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Bending the knee
save