You may notice this the next time you're at a McDonald's drive-thru
17 days ago by Washedupcynic to c/technology
The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.
McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.
The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.
Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.
If restaurants follow suit (seems like Asian restaurants usually go the trch route) you can kindly leave feedback to the owners (if it's locally owned). They're people after all
There is a mexican food truck that will give me two meals worth of food for $10. I haven't eaten "fast" food in a long time, but I live in the city. There is an indian grocery store that sells samosas, as well as other items, hot and ready.
I would rather hit a Quick Trip or Circle K before I would touch McDonald's or any YUM! brand, basically any fast food or chain. And I am still not keen on gas station food. I eat from locally owned if I eat out, usually. (grabbing food while going on site at work will cause me to make exceptions: still won't do McDonald's. I have done Arby's if they have a good deal, or Subway has a good meal of the day).
Chipotle is stellar if something prepared and warm is needed and you have a fridge+microwave where you’re staying. Ask for extra beans and rice, get a bunch of salsa (and a cup on the side) and a pack of cheap tortillas from another store. You can get four or more meals at 300-400cal each from one bowl, more if you have some cheap chips and salsa with it!
If you have a stove and lettuce, you can really “fancy” it up—plop two spoonfuls of bowl stuff on a tortilla, wrap it up tight, and shallow fry each side until brown. Mmmmmm
Because your hotel room doesn’t have the means to prepare those ingredients. Or you’re homeless and only have access to a fridge and microwave, if you’re lucky. Or your shit is broken. I did say “if something prepared and warm is needed,” which kinda disqualifies buying all the ingredients and making it yourself.
The price went up. It’s not expensive comparatively. Certainly not compared to the imaginary local food that’s magically avoiding cost increases.
Show me. Where are you getting an equivalent burger for cheaper?
So they have a financial benefit now in slowing down food delivery times?
I refuse to believe that making every single drive through order pull up and park makes the experience better for anyone. It's about artificially driving down wait time metrics by making us wait more inconveniently for everyone. Nonetheless, I'm sure they will be happy to install ad screens in their numbered parking spots.
Just stop doing it.
"Nah, I'll wait" is a perfectly valid response.
That's how you get a burger with saliva sauce
I like the cut of your jib. Is there anyone that plans to use the Mc.D drive through that can test this and report back on the results?
I guess they do now.
mcdonalds has declining profit for like years already, due to people eating healthier foods, or alternative fast foods, or odering doordash.
In a world where every fast food joint is vegan, this would still happen. I'm not pro meat, I just don't like equating unrelated things. As soon as meat substitutes become profitable and marketable enough, McDs will switch to them. And they will continue to extract as much profit as they can.
They already started. Textured Vegetable Protein. It's very profitable. Every time I bring this the focus shifts to that I eat meat. Completely ignoring that all sorts of fillers are being used, some of which aren't even disclosed and at a certain point you wonder what percentage of it is actually meat. It's kind of like my late dogs treats had wood pulp mixed in.
There is Slutty Vegan as one I'm aware of because of the memorable name. Only a few locations but spread out.
I assume there aren't many vegan/vegetarian chains with a lot of locations because I couldn't find any with more than a dozen locstions, but they do exist.
Note: I eat meat and also enjoy a lot of meatless meals.
You aren't incorrect. We don't have other good options though. There may be plant based options that work, but we don't have access to them well.
I don't eat fast food though, fuck McDonald, I fucking hate cllowns.
We'll be right with you shortly, Please enjoy this word from our sponsors:
[two 30 second video ads]
Just a reminder, next time, use our app, and for a small monthly charge, you can skip the advertisements in our drive-thru lanes. Just purchase the McD Express-Pass and you'll be heading right to our pickup window at lightning speed!
Oh god. This is the future. The Disneyworld price structure at McD's.
Blursed comment, but it does seem probable.
McDonald must be panicking a little bit after recent financial reports. They have lost a lot of business from their consumers buying something 'cheap and quick'.
I'm usually not going to spend $15-$20 on a McValueless meal when I can go somewhere else for that price. Let's not forget the everyday struggle McDonalds employees have when it comes to putting your entire meal and sauces in the bag at the drive through. Don't drive away and come back to tell them or you will have a manager interrogating you as if you're trying to steal some gourmet shit.
How about you train your employees better or take your job less serious because you're just another disposable employee to McDonald’s. This situation definitely didn't happen to me the last time I went there. I'm not salty about trusting McDonald's is competent enough to give me what I pay for without having to argue about it.
The fact that McDonald's is struggling is a symptom of the K-shaped economy. Let's be real, McDonald's is where the poors and middle class eat. If the poors and the middle class are doing worse financially, McDonald's is a discretionary expense that is going to get cut. If McDonald's wants to survive, they better figure out some new products and markets to expand into where people have disposable income to spend.
This is desperation as much as saying water is wet. Fast food has exceeded it's peak and is crumbling. People aren't getting excited for fillers; and this goes to a lot of things like frozen food. I'm not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it's not me; everything tastes great whenever I'm overseas... even the McDonalds.
I think that got ramped up in 2020. I did get the 'vid and food started tasting weird. Then I went out on a limb and started cooking at home; I watch a bunch of gugas videos and started grilling my own steaks and I can't turn back to ordering a steak at a restaurant anymore. Though there is an exception to getting meat overseas.
Home cooked meals are still the best. I agree with food from restaurants declining after 2020. Restaurants must have been hit pretty hard trying to maintain prices with grocery prices constantly changing. I'm gonna have to come over to try your steak one day lol
someday for some reason I will likely end up being at one and have forgotten all about this and be like. wtf
I definately was at them post covid and then when egg prices surged their breakfast sandwiches were a relatively good deal I think because of previous contracts they had. That I think was the last point where I was going to them. I actually remember after that I was running home while my wife was in the hospital to let the dog out before coming back and broke down as I needed something to eat quick. man I regretted it. should have just picked up a protein bar.
why on earth would I be at an american-owned fast food chain that is renowned for serving overpriced crap out together by somebody who couldn't give a half a fuck about the burger being even moderately presentable?
oh, and the drive thru? I haven't been in one of those in years. I'll walk inside, thanks, then bitch about how they're prioritizing drive thru customers over the one person literally standing in front of them
My favorite thing is that Russia, China, Iran, Saudi Arabia, Isreal, Etc can mess with our elections, our media, and our politicians. And our allies wag a finger at us and tell us to fix it ourselves. Shitty allies.
I don't know if it still applies, but back in 2008 when I still lived near one a double-double and fries was only a dollar or two more than a double quarter meal at McDonald's.
I've recently been to Five Guys for the first time and holy fuck, it was so much better than anything I've ever eaten at McDanooj. I'd say it's about as good as fast food can get even.
Don't get me wrong, it's still slop, but it's damn good slop.
Yeah, but they pay their workers worse than McDonald's.
They do? That's a shame
I went vegetarian almost fifteen years ago and aside from a brief stint of working there out of desperation, I've had no reason to go in one because there's nothing there I can eat (no McPlant in the US). I don't miss it. At all. And from everything I've heard their food has only gotten worse in that time.
McSellout is going to be a banger.
Why am I subscribed to this fucking community if all you're going to post is clickbait about advertising. Jesus Christ fuck this place.
Looks like you've made some good contributions to the community........
The day they do that, McD's is toast. Muddying your image will just scuttle the original.
I can't remember the last time I ate at McDonald's. It's been twenty years or more.
People still go to McDumbass?
Anyone else see the illusion in the thumbnail? for the longest time I was staring at it, seeing the perspective looking down at the corner of the building, probably a drive through on the bottom left out of frame. sign faces to the right... read the article, look back up, now the perspective is looking up from the sidewalk, sign pointing left.
No, there is no reason to be eating that trash, that hot candy masquerading as food. And yet people will continue to do so, because they are addicted to it. That word carries a lot of stigma, but it's the fact.
I spend exactly 5 seconds at that screen. I’m not going to lose my shit.
I haven't been to a McDonald's type of place in years so anyone that still wants to eat that garbage deserves it.
Ah, yes. "Doesn't effect me, so those it does deserve it." Classic!
Has McDonald's everywhere been converted to cooking the food by order instead of pre-making a bunch of food, or is it just where I live?
I like their food these days, tastes pretty good. 🤷♂️ Complete overhaul of freshness, main ingredients. High quality IMO, much better than Burger King where I live, e.g.
I think franchisees have a lot of leeway as to how things are run, down to some of the suppliers. It makes sense to me that it varies by location. The downside is that if I'm used to it being bad (which I am) then it taints every other location for me. I don't know whether McDs or Sonic is going to be ok versus awful and I pay the same either way so if I have literally any other choice I'm not going to gamble on it.
Cooked to order at my spot. It’s a great meal for $14 and despite the screeching here it’s actually much less expensive than pretty much everywhere.
It might not be that way where you live, but in my town, and in MY opinion, McDonald's tastes better than Burger King. We have 1 MD and 1 BK. Not too much to go on statistics wise, but oh well.
But out of all the large fast food franchises in my town, the single Burger King is probably the worst one to get a burger at here, ngl. We have a very popular local, national burger joint franchise which is close to 60 years old now. That one trumps BK and MD by a mile.
But of course, just go to any truly local spots that do smash burgers and you'll beat the big ones by a parsec. So good.
Is pretty fucking good for a 30 second wait and $14🤣. I’m fully aware I can grind my own beef and make a better burger at home or spend more money.
@lemmy.world
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
go to feed...
@lemmy.world
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
go to feed...
No, I won't. I don't eat that crap.
save