For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

I just canceled their service today.

Removing 4k streaming from my subscription is the last straw for me. Fuck you, Max, for fucking over tons of content creators before this. Fuck discovery and fuck your garbage reality TV content trash. Fuck your terrible new app layout. Just generally fuck this era of streaming services.

I'm so pissed because HBO Max was a pretty great service for a time.

I expect that Elon is going to buy them and just get rid of the useless Ma part of the name.

Max+, everyone else is plussing it up these days, just a matter of time before they want in on that sweet plussy action

HBO MBERGUY

Along with a radical change in leadership and content.

Isn't it just a legalese game? Hey we're HBO and we agree to this and that and this show and that arrangement and with this guy and that production.

A year later ... OK now we're HBO Go ... all agreements with HBO? Gone and changed, we're HBO Go now and these are our new terms, new productions, new people, new pricing, we make all the rules, f you

A year later ... Ok sorry about all the changes with HBO Go, ... we're now HBO Max ... the old name was shit you were right .. but we're making changes again and this time they're great .... for us ... again ... and not you ...

A year later ... yeah HBO Max sucked ... but we're changed to HBO Super Duper Time and we're changing rules and formats and pricing again because we can because we changed our name

Max go -> Max now -> Max Max -> ???

I’m betting on just Axe. This is mainly based on what they do to fully dfinished programming already slated for their platform.

At one point in time, I would have said something like 'Dave' as a joke. But now the UK has a channel called Dave.

https://en.wikipedia.org/wiki/Dave_(TV_channel)

HBO 360

M

Next musk will buy it and rename it x

It's clear they are morphing backwards into Cinemax.

HBO X

Don't get why they'd want to be known as Max. Max is far, far inferior to HBO in content.

Maxi, like IMAX but opposite.

MAX BO...smells like blockbusters.

In an honesty offensive: MIN

HBMargot

With every price increase

HBO Minus

If they keep cutting out letters the next iteration is probably going to be called "Ax."

Max+ by hbo

X

The Streaming Service Formely Known As Max

BO Max

Y tho? The first rule of brand recognition is ya don’t fuck with the brand name!

e 7̶wenty

XAM!

I'm betting they're either gonna go with M or A, following twatter. Either way, we'll have another service to mock for having an atrociously bad name.

Ex HBO

Oh, stop, you're going to make me HBO MAX PLUS ULTRA PREMIUM PRO WITH TITANIUM ™

They're pulling a Coke and they're going to rebrand as HBO next year and everyone will cheer the brilliant move.

HBO Online

AKA:

HBOO

Cancelled Max

I like the joke, but HBO Go doesn't belong with those other 3. HBO Go was an included streaming companion to a cable subscription. There was no way to get HBO Go without also subscribing to cable. HBO NOW was the first standalone streaming service, then renamed to HBO MAX, then renamed to Max.

If you need something legit to replace HBO go for the joke you could use HBO Nordic, which WAS a standalone streaming service with the HBO content that predates HBO Now. Technically HBO Nordic was only available as a European product, but it was accessible in the USA via VPN.

NEW HBO

Disco War Max Plus

HBO Next

hboob

Meanwhile I'm here in Scandinavia pining for the fjords HBO Nordic

HBO Gone

Next will be just "M" to follow Twitter.

who is Max and why should he go now? Perhaps some coworker they hate?

It's really stupid that they named their streaming platform for one of their competitors. When I was subscribing I'd see Max and wonder when we subscribed for Cinemax.

Max has never been HBO’s platform.

m3 max by hbo

Max HBO?