BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

3 years ago by L4sBot to c/technology

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

ocassionallyaduck 357 points 3 years ago

Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.

You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I'll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

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Wussy 206 points 3 years ago

They're just trying to recoup the cost of being forced to install turn signals even though their drivers don't need them.

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mean_bean279 47 points 3 years ago

They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.

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NewNewAccount 16 points 3 years ago

They’re hideous. I feel bad for all the people that were finally in a financial position to afford an M3/M4 and have to drive around that monstrosity.

Do they try to fool themselves into thinking it looks good?

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AngryAnusHornets 12 points 3 years ago
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gravitas_deficiency 2 points 3 years ago

I mean the 3/4 is… questionable. But have you seen the 7/X7…? Not to mention the godawful monstrosity that is the XM? Like… what the actual fuck were the designers thinking? And moreover, what fucking imbecilic marketing yahoo thought it was a good idea to unabashedly bastardize literally everything that ///M division was supposed to be about since it’s inception? Like, honestly, I don’t view it as a real “performance” (sub)brand anymore. It’s that bad.

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Bakkoda 1 point 3 years ago

😔 I really wanted an M4 but my oh my are they fugly.

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mean_bean279 1 point 3 years ago

What’s sad is that the motor is amazing, and the rear end and 3/4 view is beautiful. That front though instantly ruins it. It could have been an amazing car, but that front is just awful.

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saltesc 21 points 3 years ago

My running theory for Audi is they started uniquely animating their indicators so people would use them. Not because they should, but because it made them feel special. Thus reducing the stereotype before getting to BMW levels.

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state_electrician 18 points 3 years ago

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LUHG_HANI 3 points 3 years ago

That's class.

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Ildar 8 points 3 years ago

I'm driving BMW and use turning signals 🙈

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jj4211 14 points 3 years ago

Of course a BMW driver would be driving while commenting on the Internet.

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Ildar 5 points 3 years ago

You are absolutely right 😁

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LUHG_HANI 1 point 3 years ago

I use my left one. My right one has a fault, it needs replacing but the replacement has the same design fault. So, fuck bm in that regard.

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Brokkr 35 points 3 years ago

Agreed, subscriptions only make sense when there is an on-going service, like on-star (no idea if it is worth anything).

So if the digital assistant and driver assistance programs where getting service updates, then this would make sense. However, I'd say that driver assistance really shouldn't need a lot of updates if it was truly ready for the road.

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Rozz 15 points 3 years ago

Exactly, unless it needs the company to have server space or an internet connection then it's not even close to something that should have a subscription.

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jj4211 2 points 3 years ago

I agree. Some subset of ADAS are using things like LIDAR mapping data that do incur ongoing cost. For example, Ford relies on road having recent LIDAR data to let you take your hands off. So they have a subscription, and if you don't pay... Well it's almost the same except your hands have to stay on. It is vaguely less competent, but still pretty much follows the lines/traffic on its own.

Of course their pricing is way more than I think will work out, but I can at least understand why a subscription fee is associated.

The argument I could maybe see is that their seemingly fine ADAS system is at higher risk of being hit with a mandatory recall down the road. Those generally ignore all warranty limitations (e.g suddenly having to replace airbags in 15 year old cars...), but might spare them the expense for those who lack the features, or at least the revenue from the users helps fund the possibility of converting a related recall.

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mikeboltonshair 26 points 3 years ago

Enshitification will continue until morale improves

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Kerfuffle 17 points 3 years ago

I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

This sounds kind of funny. "I'll spend $60,000 on your car but I won't turn on the radio. That'll show you!"

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ocassionallyaduck 9 points 3 years ago

More like "if this car is otherwise the best option, I'll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty."

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Kerfuffle 10 points 3 years ago

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.

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grue 4 points 3 years ago

It is never "otherwise the best option" because abusive tactics like this are instantly and totally disqualifying. Period.

The line must be drawn here.

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jcit878 1 point 3 years ago

radio does suck, but its also a vital information system during emergencies. what liabilities does a manufacturer open themselves up to by refusing access to a potentially lifesaving device?

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Kerfuffle 2 points 3 years ago

I think you might have misunderstood the post? There wasn't anything about the manufacturer disabling the radio. The person I replied to said they'd choose not to use the car's fancy features and I thought it was funny they'd do that to "spite" the manufacturer after giving them a whole bunch of money.

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IDontHavePantsOn 14 points 3 years ago

Luxury car makers will have a harder time justifying a high price tag when an electric Kia will match their 0-60.

Mark my words, cars will be the next common planned obselesence product. As soon as the battery doesn't take a charge people will junk it and buy another just like the phone market.

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kalleboo 3 points 3 years ago

Also you have Chinese BYD making huge inroads in various markets now. They're going to massively drop the price floor for features that are seen as luxury right now.

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jj4211 5 points 3 years ago

I'll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

Jokes on GM customers, they announced they would no longer support apple carplay or Android Auto, and customers would instead need to buy functionally through GM.

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bug 3 points 3 years ago

I could give two fucks

Really? I couldn't!

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ViewSonik 1 point 3 years ago

We all said the same thing about subscription streaming services 5-10 years ago and now look where we are. Nothing we can do unless the masses stop buying this bullshit

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desmosthenes 1 point 3 years ago

sticking with my 08 bimmer - before all this nonsense and buck teeth

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fubo 169 points 3 years ago

Did cars peak around 2016? That's when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they'd pester you to get SiriusXM but you could just say no.

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superkret 77 points 3 years ago
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kent_eh 36 points 3 years ago

Good news!

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the16bitgamer 9 points 3 years ago path: 0 3221688 3222087 3222665 3227284, hotness: undefined, score: 9, children: 1
PipedLinkBot 2 points 3 years ago path: 0 3221688 3222087 3222665 3227284 3227285, hotness: undefined, score: 2, children: 0
randomaside 7 points 3 years ago

Wow! Great! Nice! Anyway...

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RunTillYouPuke 0 points 3 years ago

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bamboo 47 points 3 years ago

I'm not sure I'd agree on no spyware. Systems like OnStar are still tracking locations and are deeply integrated into the car. But at least this is before they subscription-ized basic features.

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Bishma 20 points 3 years ago

Cars peaked in 2004 or 2005, most cars since then seem to be user data collection engines with wheels attached.

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Ton 5 points 3 years ago

Peak car was 1990-1994, largely mechanical, little electronics and reliable as hell. My Merc from that time is built like a tank and everything is screwed together, not glued.

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bug 4 points 3 years ago

All good until someone smashes into you and you discover how far safety features have come in three decades!

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Ton 1 point 3 years ago

Of course, the biggest security feature is sitting in the drivers seat.

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uint8_t 2 points 3 years ago

early '90s? nah, give me fuel injection, catalytic converter, ABS, and airbags, please

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Ton 1 point 3 years ago

Yes, all on board (except for the airbag) in my 1992 Benz.

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Bishma 2 points 3 years ago

The 1990 Honda Civic may be the most reliable car of all time. Sadly it's also easily stolen with nothing but a screwdriver, but still!

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flamingo_pinyata 16 points 3 years ago

2005 - 2018 - Many decent cars were made in this period. Aside from all the pollution. And emissions fraud.

It 's the pinnacle of the small SUV fashion (I like them, sue me) but you could still get sedans and station wagons as well. Mechanical controls still ruled, no single touchscreens. Good audio was the norm, rear cameras not so much but you could get one. Small turbocharged diesels have the best fuel economy possible for a pure combustion engine.

Most importantly no online connection or subscriptions of any kind. I love the idea of electric propulsion. But in the current market it comes with so much undesirable baggage.

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mean_bean279 7 points 3 years ago

I think most importantly it was that they often didn’t have an infotainment with everything integrated in it and that regular cars still were mostly using double din head units which are perfect to swap out. It’s a standard that we should have kept but didn’t. ☹️

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ikidd 117 points 3 years ago

Pretty sure signal lights are a subscription option, and nobody that drives a Beemer has subscribed.

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Raiderkev 59 points 3 years ago

If you ever feel like your just a cog spinning endlessly in a machine with no real purpose in your career, remember that there is a man in Germany who has a job installing turn signals on BMWs.

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100 8 points 3 years ago

Ironically the BMWs here in Germany tend to use their signals in my experience

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raspberriesareyummy 9 points 3 years ago

Might be, but the majority of drivers is constantly ignoring safety distance and trying to butt-fuck me on the Autobahn. I used to like BMW when I was younger, but I decided I will never buy that brand because I don't want to be associated with the majority narcissistic assholes group that is BMW drivers.

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LUHG_HANI 4 points 3 years ago

Maybe it's not trickled down yet but I can assure you the Tesla drivers are now the worst in the UK. It was Audi.

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affiliate 2 points 3 years ago

must be a pretty busy guy if he has to install them in all those cars

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kerrypacker 23 points 3 years ago

Signalling is trickle down bullshit that only helps those who come after you. You don't buy a BMW because you want to help others.

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Buddahriffic 6 points 3 years ago

Funny thing is, they do help you. Sure, there's assholes who see a signal as a sign that they need to speed up to prevent a lane change, but there are plenty of people who will see the signal and let you in, at least in my area. My own rule of thumb is if I don't have to slam on my brakes to let you in, I'll slow down for you, especially if you're a semi.

Unless I know you pulled into an onramp lane just to skip ahead of the people not doing that bullshit when it's stop and go level traffic. But it's usually hard or impossible to tell who is an asshole and who is just using the onramp because they just got on the highway and I try to leave space for people just getting on.

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Lev_Astov 14 points 3 years ago

They all run out of fluid and never bother refilling it.

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Cryan24 11 points 3 years ago
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Hazdaz 110 points 3 years ago

give up

No. That's not what companies do.

BMW and Mercedes were the "leaders" in milking their customers and thus they got the most bad press. All BMW is doing is waiting until more companies start doing this and the whole idea of subscriptions in the car business becomes normalized to the public.

Unless consumers continue to shun this concept and the press blasts these companies for trying to push this nonsense, it will make a comeback in the years to come. Unfortunately, I simply do not think consumers will look at their long-term interests. Its like telling gamers not to pre-order the hottest upcoming releases because it encourages companies to release buggy software... all the pleading in the world ends up falling on deaf ears. Same too, I believe, will happen in the car market.

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AngryCommieKender 9 points 3 years ago

Not to mention that it's clear that they don't want to sell cars to individuals anymore. That's what all these subscription models point to. They are hoping to sell fleets of autonomous cars to corporations and cities, and us plebes can rent them when we need them. The upside for the manufacturer is that now they have the ecosystem to charge an extra $5 for A/C per ride, $3 for the radio, and $10 to roll down the windows.

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fuzzzerd 2 points 3 years ago

Ew. Sounds gross, so it probably isn't far off.

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AngryCommieKender 1 point 3 years ago

I have no actual proof. This is just what I am guessing they are planning. I could be totally wrong, I just don't think that's likely.

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devious 108 points 3 years ago

HA, I read the title and thought "what is going on? I love my seat warmers" - I completely overlooked the word subscription because it is absolutely absurd that there would be an ongoing cost to the consumer for a feature that provides no ongoing cost to the manufacturer.

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Szymon 50 points 3 years ago

The cost of things has detached from what it costs to put the thing in the hand of the consumer, to instead a model of "what is this worth to you".

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rumckle 37 points 3 years ago

Under capitalism it's always been the case of"what is this worth to you". The difference is in the past if a company overcharges then a competitor could come along and undercut them (so long as the gap was big enough that it made financial sense).

Unfortunately, monopolies, regulatory/government capture, vertical integration, marketing and cartels have gotten so far out of control that consumers are left with little choice but to suck it up. And most governments in the Anglosphere don't really care.

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SCB 1 point 3 years ago

Are you suggesting the automobile market is a monopoly?

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krakenx 7 points 3 years ago

No, we are suggesting that the automobile market is one of the few industries that isn't a monopoly yet, which is why BMW couldn't get away with it.

But also, the automobile market is getting more concentrated so it won't be long until the 4 companies left legally collude to force this stuff on us. Just like every other industry.

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rumckle 3 points 3 years ago

No, not everything in that list applies to every industry. The car market isn't a monopoly, but it definitely has issues with government and regulatory capture (and perhaps others, I'm not expert in auto manufacturing). But even without those issues the nature of car making today gives it a high barrier of entry for new comers.

And as others pointed out, the fact it's not a monopoly leads to more unpopular ideas being scrapped.

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captainlezbian 8 points 3 years ago

Yeah we’re reaching the point where it becomes clear that the market can’t bear everyone charging the most the market can bear.

People will pay extra for a luxury. People won’t pay the most they’re willing to pay on a luxury on every luxury they’ve gotten accustomed to at a reasonable price.

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Signtist 7 points 3 years ago

I hope you're right, but I've seen a concerning amount of people say "It's only $X, so why not?" so many times that it's eating up a huge percentage of their monthly earnings.

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Adalast 13 points 3 years ago

It occurs to me that all of these feature subscription models never seem to mention maintenance. Is that correct? Like, Ford wants to make a car that will deactivate the radio and blare annoying noises at you like you're a fucking cat if you miss a payment, BMW and Lexus are gating performance and heated seats behind subscriptions and paywalls... But all you get is access. They arent going to fix the heated seats if a coil burns out. They aren't going to fix a spun bearing you incur while using the extra performance you paid for. They aren't going to repair a blown transformer in the radio. So you are literally paying for nothing. I am so glad I have an '07 Mustang Convertible. If I keep it maintained and looking good, the value will skyrocket when they actually standardize all of this abusive shit.

Of course, then somehow "Cash for Clunkers" will come back and be even less "voluntary" and suddenly most cars made before ~2018 will be removed from the road and bricked.

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SCB 0 points 3 years ago

Your 07 mustang is ICE so in the next 3 decades will lose all value.

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SuperSpruce 1 point 3 years ago

No, it'll become a hot enthusiast pick when everything is electric, especially if it's a manual. There are a lot of car enthusiasts who swear by the "feel" of an ICE sports car.

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SCB 1 point 3 years ago

How would you get fuel for it?

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gian -4 points 3 years ago

They arent going to fix the heated seats if a coil burns out. They aren’t going to fix a spun bearing you incur while using the extra performance you paid for. They aren’t going to repair a blown transformer in the radio. So you are literally paying for nothing.

This is what a warranty is for.

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tabular 9 points 3 years ago

Not all warranty is lifetime.

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gian 0 points 3 years ago

True, but not the point

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Adalast 5 points 3 years ago

So you get free access to the features after the warranty runs out?

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gian 1 point 3 years ago

I suppose not, but you are mixing two things: a subscription fee and a warranty. They are differnt things.

I obviously agree that a subscrition model for a car hardware features, even if backed by software, is stupid but you are not paying to have it repaired if broken, you are paying for another thing: the use of it no matter how stupid the thing may be.

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HughJanus 0 points 3 years ago
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CharlesDarwin 97 points 3 years ago

I hate everything about the idea of paying a subscription for a....{checks notes}...car. It's already bad enough when people are paying monthly for car payment or lease payment, now they get hit with a subscription for software?

I hate this timeline.

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cristalcommons 17 points 3 years ago

just passing by, just wanted to say i liked your content a lot.

  • your username, 'Charles Darwin'.
  • the 'checks notes', bc you feel like a tired medician raising a brow when reading the umpteenth diagnosis report of 'stupidity' in this world.
  • the 'i hate this timeline', bc our actions made us end in one of the world's bad ends.

so please, take my upvote and my upcomment, and have a nice day.

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kautau 17 points 3 years ago

Now kiss

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cristalcommons 11 points 3 years ago

it's admiration, not necrophilia! Charles Darwin is dead!

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ItsABarmcake 9 points 3 years ago
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possiblylinux127 -3 points 3 years ago path: 0 3242471 3245392 3247618, hotness: undefined, score: -3, children: 0
Plopp 14 points 3 years ago

What if I told you that you can get rid of all those monthly payments by signing up for our service. For only one all inclusive monthly fee you can pay all of them, including a service fee. Terms and conditions apply. Sign up today!

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greenmarty 2 points 3 years ago

ain't that a bargain ?

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Nusm 1 point 3 years ago

Uhh, you forgot about your insurance cost, tag fee, and driver's license fee.

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JustZ -8 points 3 years ago

Man we keep running into each other.

What's wrong with leasing a depreciating asset? Never own large assets that are sure to lose value. Even if it's like a work truck that makes you money, let someone else's books take the loss.

With vehicles, lessors get you on the overage miles. Negotiate it. When you turn the lease over, tell them you need to lease another one and you'll do it with them if they waive the overage. If they won't do it, go somewhere else. They won't let you walk out the door without hacking away much or all of the overage.

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CharlesDarwin 4 points 3 years ago

?

I was not taking issue with leases, just commenting on the notion of a cost over and above a lease/car payment.

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tabular 95 points 3 years ago

Heated seats is my goto example as an attack on ownership. Good to see it stop but I don't want your proprietary software or SaS either. Give me a dumb car with no computer.

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redcalcium 32 points 3 years ago

Seems to be harder and harder to get a new car without all those "smart" features. Soon, it might be impossible to find one at all, just like it's impossible to find consumer-grade dumb tv in the market right now.

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raspberriesareyummy 22 points 3 years ago

It's why I am considering availability of public transportation when house-hunting nowadays. When my car breaks down, I hope to be able to NOT buy a new one. Ideally, for the rare occasion that I need one in the future, I could rent one.

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DogMuffins 5 points 3 years ago

I think they need the smart features to get a 5 star safety rating.

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SirQuackTheDuck 5 points 3 years ago

I mean, now with many cars being EVs, I'd rather have some computer in there to manage the battery, since I'm sitting on a bomb if that thing is mismanaged.

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Barack_Embalmer 10 points 3 years ago

What you're describing is a Battery Management System (BMS), whose job is to monitor some key parameters of the cells and make sure they remain balanced. There's no intrinsic reason for it to be tightly integrated into an overarching system that performs surveillance or other high-level functions in a "smart" vehicle. This video by Great Scott explains the basic principles and he even builds a simple one from scratch, that would be suitable for something like an e-bike https://www.youtube.com/watch?v=rT-1gvkFj60

Sufficiently motivated people have been building highly performant DIY electric cars for several years with no Big Brother tech in the OpenInverter community https://openinverter.org/wiki/Main_Page

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redcalcium 3 points 3 years ago

Euro7 regulation requires cars to be able to make emergency calls automatically on collision, so car makers use the opportunity to include 24/7 cellular connectivity into their new cars.

https://europa.eu/...

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kSPvhmTOlwvMd7Y7E 3 points 3 years ago

Yes, and they will tell "Look! Consumer DEMANDED those smartcars! We are only replying to a demand!"

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dual_sport_dork 1 point 3 years ago

Yeah, just like they did with station wagons. "Look! No one is buying station wagons anymore ^because we stopped making them^ so it's all SUV's going forward! Which cost the same to manufacture but we can sell for a higher price!"

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DarthBueller 17 points 3 years ago

Such subscription models essentially beg to be hacked and/or for third parties to come up with entire replacement computers for the vehicle that bypass entirely all of the locks.

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PutangInaMo 3 points 3 years ago

Subaru did this with remote start. Instead of just selling you the damn option you have to pay a subscription. Fuck that I'll just walk outside and start the car..

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menemen 8 points 3 years ago

Yeah, I wouldn't want a car without e.g. a trip computer. But I also defintly don't want a "smart car".

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tabular 2 points 3 years ago

Do you mean the old mechnical trip computer, or are you refering to trip with software-only features?

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menemen 3 points 3 years ago

The modern one, but the offline version.

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tabular 0 points 3 years ago

Do people install Linux on it? :D

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Ton 72 points 3 years ago

BMW really doesn't understand this business model. They tried to pull this shit with CarPlay in 2018 as well. Which one could buy as an €300 option, which was rediculous by itself, but was later moved to a fucking subscription.

It also caused a huge uproar, largely forgotten by Covid now, but they also had to backtrack that. And now they've tried it again, also to backtrack again.

Fix your cars to be a better value prop than that fuckface's or the Chinese cars. Then you'll make tons of money. Not by nickel and diming your customers.

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Not_Alec_Baldwin 32 points 3 years ago

No, you're not understanding.

They save money by only producing the luxury model. Then they disable the feature electronically.

But to prevent you from just jailbreaking the car, they need to have a system to monitor your status. So they need to be able to check and update software that you can't control, etc etc.

It's still greed, but it's like greed with extra steps.

People were objecting to the subscription, but they should have been objective to the locked features.

They'll never stop the shitification, it maximizes profit.

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ammonium -2 points 3 years ago

People were objecting to the subscription, but they should have been objective to the locked features.

Why though, if it's cheaper? Do you rather pay for features you don't use or pay to remove features?

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Cabrio 19 points 3 years ago

If the features are in the car I have, I paid for them.

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ammonium -8 points 3 years ago

Yes, and no. Imagine it costs $20/car to install seat heating in every car, but by making two assembly lines, one for with and one without it every car becomes $25 more expensive. Software disabling costs $1/car. In this scenario it would cost more to make a car without physical seat heating than one with. This is just an extreme example to show the problem, with other costs it can be more complicated, but the principle stands.

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tryptaminev 9 points 3 years ago

everyone would use the features if available. It is more economic aka cheaper for bmw to just install the pricier heated seat in every car ibstead of adjusting to what the customer bought.

But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.

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ammonium 0 points 3 years ago

But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.

In a perfect market those things are the same, that's the beauty of capitalism. By software disabling features they can lower prices for customers who don't want them and asking higher prices of people who are willing to pay for it.

Obviously perfect markets don't exist, but cars are a super competitive market.

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tabular 3 points 3 years ago

I want to own the car I just paid a lot of money for either way - that means all of the car.

I'd pay more for cars which are modular, like computers.

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SCB 2 points 3 years ago

Cars are built on assembly lines, unlike any modular computer

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pineapplelover 69 points 3 years ago

Just a reminder that if consumers hate it enough, they can have the power to change those decisions. If they or content or "don't care" they are passively agreeing and allowing it continue. Let your voices be heard, share articles like the Mozilla investigating car companies that collect your sex life and biometrics. Let your representatives know.

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A2PKXG 19 points 3 years ago

The only thing that matters is voting with your wallet

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Philolurker 19 points 3 years ago

The problem is all the other people voting the wrong way with their bigger wallets.

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A2PKXG -4 points 3 years ago

That's business. Bmw isn't a cost effective brand in the first place, so anyone on a budget shouldn't complain in the first place

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Vespair 7 points 3 years ago

Mostly, but never discount the power of well-wielded shame

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ChaoticEntropy 5 points 3 years ago

They didn't feel shame, the bad PR caused people to do the aforementioned voting with their wallets.

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Vespair 1 point 3 years ago

The topic had moved to generalities; we were no discussing this specific case

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StorageAware 44 points 3 years ago

Damn, who would've guessed people are tired of subscriptions?

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Smacks 39 points 3 years ago

Someone must've found an easy way to jailbreak their cars

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Kerred 18 points 3 years ago

I was going to say it wasn't that people hated them, I was thinking it was BMW users either didn't want to pay or found a buddy to do it for free.

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emeralddawn45 1 point 3 years ago

Yeah I don't think the headline means they hated the heated seats, but that they hated the subscription.

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Argyle13 38 points 3 years ago

This has to end, somehow. Or pretty soon we will have shoes with soles subscription: you want a proper shoe, you will have to pay a monthly quota.

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1847953620 42 points 3 years ago

Modern-day low-quality shoes are already kind of a walking subscription

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brygphilomena 51 points 3 years ago

The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.

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PerCarita 10 points 3 years ago

boots

The Sam Vimes' Theory of Socio-Economic Unfairness! Can we be friends? XD

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CharlesDarwin 6 points 3 years ago

I always think of Ben Stein's comment in that Frontline episode on the Secret History of the Credit Card - people that pay off their credit cards every month and pay no interest are called "deadbeats". Around the 11m 30s mark...as it goes for credit cards, it goes for so very many other things. If you can afford an upfront hit or what have you, you pay less than people that are in a worse financial situation.

https://inv.tux.pizza/watch?v=2mHsTKvAuZc

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OldTreePuncher 11 points 3 years ago

Terry Pratchett said it best!

“The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money,” wrote Pratchett. “Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of okay for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles. But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.”

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JackbyDev 4 points 3 years ago

Someone literally quoted this already lol

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SCB 6 points 3 years ago

Someone will quote this any time shoes or products or money is mentioned. It's damn near a second Godwin's Law by this point

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Cobrachickenwing 38 points 3 years ago

Subscription based models is how they kill the second hand car market. No one will touch a BMW with a subscription off lease.

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Madex 3 points 3 years ago

does BMW make money on second hand cars then? probably just parts...

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Ghostalmedia 4 points 3 years ago

BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW's cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.

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Cheesus 1 point 3 years ago

Parts is also where dealerships make most of their money

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Ghostalmedia 1 point 3 years ago

That and charging 2x for repairs.

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Saneless 36 points 3 years ago

I would love to see the sales metrics that made them backpedal

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wewbull 4 points 3 years ago

Number of times potential customers walked out of dealerships hurling swear words behind them.

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_bug0ut 30 points 3 years ago

[...] but subscriptions for software-based new car features will continue, according to a BMW board member.

I wonder what they're going to try to nickel and dime people over next. I mean, if they're offering internet service/access or other things that are an ongoing service, fine. That's mostly fair... but if they're charging you to flip a bit in the car's internal database (or even worse, a central database somewhere that keeps your car's data) but the feature is installed in your car and costs BMW nothing to enable it, then ewwwwwww

Took a deeper look at the article...

[...] BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

Hahahahahaha no. For the most part, absolutely no.

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Centaur 27 points 3 years ago

Next: brakes subscription 😁

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CluelessDude 9 points 3 years ago

And for an added 59.99$ we will also enable your airbags, subscribe now and get a cup holder for free.

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supercriticalcheese 3 points 3 years ago

I would not be surprised if they were to limit the power unless you pay for subscription.

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BeautifulMind 26 points 3 years ago

Seems a little bit like when your cell phone carrier disables the tethering feature on your phone and wants to charge you money to enable that. For me, infuriating to know that I'd paid to have hardware capable of being a wifi hotspot, then to be charged to use it. The "service" being provided amounts to first-we-degrade-the-thing-you-paid-for, then we-charge-you-ransom-to-get-it-back.

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atyaz 14 points 3 years ago

It's frustrating since by using your tethered connection you're using the same data that you already pay for. If there's a limit on how much data, why does it matter how you use for it?

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Trxth 2 points 3 years ago

Because - assuming you don't reach your data cap every month - you might be sharing your leftover data with somebody else who's getting it "for free" as far as They (the carrier/provider) are concerned. They can't control who/what devices connect to your hotspot, so They assume every tethered connection is siphoning data to a non-customer entity, potentially disincentivising "the leech" from subscribing to their own data plan.

If They can steer "the leech" towards becoming a paying customer, then they can harvest (more) data & device activity from both users AND they have more active data plans (paying account holders) to boast about to their real customers - the shareholders - than they would have otherwise.

It's pretty simple really, you just have to think like an executive who's fiduciarily beholden to lining the pockets of shareholders (as opposed to a business owner trying to provide a useful & mutually beneficial service to their customers). The latter do exist in the corporate world, but they are few and far between when you're a publicly traded S-corp like most (maybe all?) of the major providers. It's just the banality of societally-accepted evil at its finest (and yes; utter bullshit)

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inclementimmigrant 25 points 3 years ago

Look, it's shitty that they're putting this stuff behind a software lock and subscriptions just like the shitty practices of the gaming world but with shitty behavior comes opportunity with the cracking world.

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local_intruder 24 points 3 years ago

No way, I cannot believe that didn't work. Shocked

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iByteABit 23 points 3 years ago

I actually am, usually companies force their shit down the consumers throats and they happily gulp it down, buying their new products when they come out as well. This is a pleasant surprise to me

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TheGrandNagus 7 points 3 years ago

Yeah I thought this would go down like the netflix login clampdown - people online rally against it and say they'll cancel Netflix, but in reality their subscriber numbers are up massively

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Buddahriffic 3 points 3 years ago

There is a fundamental difference between the two in that the Netflix one has a justifiable reason while the BMW (and Toyota) making things subscriptions when they don't need to do anything on an ongoing basis to provide that thing is just a money grab.

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TwilightVulpine 2 points 3 years ago

What surprises me is how often it works given the very simple fact that regular people don't have effectively infinite money. Who is it that is just eating this subscription pile up and never reaching a limit? "Most people"? That just can't be it.

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ohlaph 21 points 3 years ago

Good, good, don't buy that shit people.

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BigBananaDealer 21 points 3 years ago

there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car

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Chatotorix 17 points 3 years ago

"Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure."

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Katana314 7 points 3 years ago

"He's losing blood!! Quickly, we need to get him to a hospital!!"
Car assistant: "Oh, boy. I smell an easy upsell."

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Ulv 14 points 3 years ago

It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.

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Patches 6 points 3 years ago
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dual_sport_dork 2 points 3 years ago

Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?

This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don't make one that doesn't. Here's how they handle consumers who "don't want" heated seats: Don't press the heated seat button. Done.

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IamAnonymous 1 point 3 years ago

It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.

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tdawg 19 points 3 years ago

Good. Wtf

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uriel238 17 points 3 years ago

This is the sort of reason that we need the capacity to jailbreak cars, or install your own on-board computer system that controls car shit.

I want FOSS car software, or would if I drove.

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LUHG_HANI 1 point 3 years ago

If I had a Foss car it'd never work. It'd be constantly being modified. Need a stable release.

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nick 16 points 3 years ago

That’s a big giant “no shit” from me.

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BeefDaddySupreme 15 points 3 years ago

Good fucking ridiculous

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CharlesDarwin 15 points 3 years ago

I just wonder how much of a market there is in fixing these issues for consumers. As in, giving people FULL ownership of their own cars...and to hell with ridiculous corporate "laws" like the DMCA.

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RubiksIsocahedron 14 points 3 years ago
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stoicshrubbery 12 points 3 years ago

Did anyone ever try splicing some wires to provide direct power supply to the heating elements? Then again, I wouldn't put it past BMW to make this brick the car due to "hEaT pIrAcY"

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bustrpoindextr 7 points 3 years ago

Lmao, you can bypass a Tesla to get all the subscription stuff, so I'm sure someone's figured out this nonsense too

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skillissuer 2 points 3 years ago

brb gotta take a screenshot of my seats

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WolfhoundRO 10 points 3 years ago

"How do you know that people hated the heated seat subscription?"

BMW, if they were honest: "Ummmm... Jailbreaks? A lot of them? It's impossible to enforce it because of them"

For once the car modding community got a giant W against a car maker

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CileTheSane 11 points 3 years ago

The gaming community could learn alot from BMW owners: when companies charge for bullshit services don't pay for them and the company will stop doing it.

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Noodle07 2 points 3 years ago

"but muh preorder!"

Yeah I hate it too

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ArtVandelay 10 points 3 years ago

They'll be back. And in greater numbers.

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HappyRedditRefugee 1 point 3 years ago
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Blake 9 points 3 years ago

At what point do we say, “enough is enough, a collective of employees and customers is taking control of the company, you are relieved of command”?

I am so sick of things getting worse and worse because people want to unfairly profit from selling us the solution to a problem that they caused.

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quinten 9 points 3 years ago

Good!

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vodkasolution 9 points 3 years ago

They heated them

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Wussy 10 points 3 years ago

Things got a bit heated.

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FlyingSquid 2 points 3 years ago

I'm just glad we didn't have to get the heat involved.

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skymtf 8 points 3 years ago

I drive a car from 2000, it runs great, no spyware, no features in my car that I can't use, all I need to is add Bluetooth to the radio and its perfect. I don't really need a screen in my car to tell me basic information the dash gauges already tell me.

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redcalcium 4 points 3 years ago

Buy one of these and you're good to go:

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BearPear 2 points 3 years ago

Is this thing even real?

I would suggest using an aux cable instead.

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redcalcium 1 point 3 years ago

My first car doesn't even have aux port, so I had to use something similar, but connect to 3.5mm jack instead.

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uint8_t 1 point 3 years ago

the stereo often has an aux input on its backside that you can wire up

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dejf 1 point 3 years ago

Yes, it's real and it works fine. There are also fully passive aux cable versions available.

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skymtf 1 point 3 years ago

Sadly my tape player doesn't work anymore, not really sure why? I had planned in getting on of these also my car lacks on aux port.

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bustrpoindextr 1 point 3 years ago

I have a 2000 and a 2014. I don't expect to replace either until both of them die. Even then... I also have a motorcycle. I really don't want to buy any of the nonsense coming out these days.

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redcalcium 1 point 3 years ago

Deleted

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a9249 8 points 3 years ago

Toyota is doing this sort of thing too...

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douglasg14b 7 points 3 years ago

Every car manufacturer will. $$$ is the final decision maker, and the more that are doing it the less bad press matters cause it's not like the consumer has a choice

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Sygheil 8 points 3 years ago

While petrol is an old form of subscription from car manufacturers and fuel stations

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captain_aggravated 8 points 3 years ago

I mean why did anyone buy a BMW during that time? Just worldwide no one buy any BMWs for five or ten decades. Let the brand tank.

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pomodoro_longbreak 20 points 3 years ago

I think you misunderstand the kind of person the brand attracts

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LUHG_HANI 4 points 3 years ago

Hardly. I love BMW cars in terms of performance and other things. Never once thought ohh no I want heated seats, steering wheel or whatever. Just a nice car to drive. Yeh other cars are nice to drive but good luck finding rwd that's not a supercar.

Your statement would probably apply better to new Range Rovers though.

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pomodoro_longbreak 4 points 3 years ago

I was just taking the piss. I don't know anything about cars; I just take the train

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LUHG_HANI 2 points 3 years ago

Yh no worries, wish the train's in the UK were good. Can't beat them.

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kautau 7 points 3 years ago

Because other cars have blinkers, and you buy a BMW because you are convinced you are buying a car without a turn signal

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marty_relaxes 1 point 3 years ago

It's interesting that people are surprised at these seatwarmers when they've only been offering indicators as aftermarket upgrades for decades and yet no BMW owner chose to buy them.

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LegionEris 1 point 3 years ago

BMW owns MINI, and MINIs are special. I'm never gonna subscribe to heated seats or anything like that, but I'm also never gonna own a full sized vehicle if I can help it, and MINI makes some of the best compact cars on the market.

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sndrtj 7 points 3 years ago

They're no longer that compact.

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kautau 3 points 3 years ago

And soon they'll have subscription features!

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LegionEris 1 point 3 years ago path: 0 3239725 3244666 3244707 3255883, hotness: undefined, score: 1, children: 0
triplenadir 4 points 3 years ago

the last compact minis were made decades ago and you can buy them without giving BMW a cent. "mini" is just marketing for giant tanks now

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LegionEris 0 points 3 years ago path: 0 3239725 3244666 3247096 3255880, hotness: undefined, score: 0, children: 1
triplenadir 0 points 3 years ago

your second linked article begins "The newest are much larger than they used to be".

the abject state of the USA car industry - that a "mini" is smaller than the even-bigger, also ridiculously over-sized cars on the road - does not change physics. or justify why you feel the need to choose between the terrible options that are the latest models offered by homicidal car manufacturers

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gun 7 points 3 years ago

Didn't know HaaS Hardware as a service was a thing

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Dekthro 3 points 3 years ago

Yeah I know Tesla has it but I'm sure there's many more. Don't buy new cars.

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CookieJarObserver 6 points 3 years ago
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Wooki 6 points 3 years ago

I will believe it when I see it. Next in news: BMW finds the line, decides to change tactics to a more critical function to charge rent

path: 0 3222071, hotness: undefined, score: 6, children: 0
Daisyifyoudo 5 points 3 years ago

Good! Fuck off with that bullshit!

path: 0 3224147, hotness: undefined, score: 5, children: 0
Nusm 5 points 3 years ago

Read all about it in this month's issue of DUH.

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Nerrad 4 points 3 years ago

Now you'll pay for it with your privacy. Facebook can't wait to their grubby hands on your cold ass data.

path: 0 3259274, hotness: undefined, score: 4, children: 0
Irkam 4 points 3 years ago

Now do Zero Motorcycles.

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SuperSpruce 1 point 3 years ago

Wait, they've done something like this too?

path: 0 3232549 3258901, hotness: undefined, score: 1, children: 0
CaptainAlcohol 4 points 3 years ago
path: 0 3236858, hotness: undefined, score: 4, children: 0
TimeNaan 4 points 3 years ago

When are they gonna give up on spying on their customers? Or do they want us to forget that?

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bemenaker 3 points 3 years ago

WELL DUH

path: 0 3223141, hotness: undefined, score: 3, children: 0
WheelcharArtist 3 points 3 years ago

fuck them and their bullshit

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Spliffman1 2 points 3 years ago
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goffredo 2 points 3 years ago

Does anyone know what the monthly fee for heated seats was? And what the permanent on option cost?

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sturmblast 1 point 3 years ago

duh

path: 0 3255669, hotness: undefined, score: 1, children: 0
virtualbriefcase 1 point 3 years ago
path: 0 3256670, hotness: undefined, score: 1, children: 0
Arda1 0 points 3 years ago

YEESSSS

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SCB 0 points 3 years ago

Show this post to every person that thinks companies control their user base and not the other way around.

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archomrade 11 points 3 years ago

Yea, fuck those guys, my phone will always have a headphone jack and i'll always own a perpetual license to adobe and i'll always have DRM free media for movies and books that I purchased.

Companies never do anything I dislike, everyone else is just beta soy boys complaining about being given what's good for them

Pretty sure this user blocked me though, I see him fucking everywhere and he never acknowledges my comments

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possiblylinux127 3 points 3 years ago

I had to get my phone from India to get a headphone jack

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PhreakyByNature 1 point 3 years ago

I just bought a zenfone 10

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frododouchebaggins 0 points 3 years ago
path: 0 3240178 3241727, hotness: undefined, score: 0, children: 1
SCB 1 point 3 years ago

They clearly do give a shit because BMW is responding to consumer pressure.

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happyhippo -1 points 3 years ago

Get an Alfa Romeo already

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MrBusinessMan -4 points 3 years ago

I love my heated seat subscription. Keeps my tushy warm AND it makes me feel great that I can afford it and the lazy poors can’t.

path: 0 3228032, hotness: undefined, score: -4, children: 0
_s10e -6 points 3 years ago

So no more seat heating, then?

path: 0 3222121, hotness: undefined, score: -6, children: 0
A2PKXG -6 points 3 years ago

We need to view this seperate issues:

One is putting all options into a car and only making them available to customers who pay. This somewhat makes sense, and while it is annoying, it might benefit customers and automakers alike.

The other is making a hardware option a subscription. I personally hate that, but it just might make sense. People also rent houses and lease cars, why not add some customisation?

There might be a third question: Why do people even buy Beamers?

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