How not to advertise 101!

2 days ago by grumpy_cat to c/lemmyshitpost

xkbx 101 points 2 days ago

they don’t care about you or what you think. The whole point is to get you familiar with the product. Familiarity drives shopping. You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller, but tide WILL feel familiar, and therefore a safe option. People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.

but on a positive note I love the memes you’ve posted

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webghost0101 50 points 2 days ago

Autistic people who need multiple weeks of scientific research into a new product to convince themselves to try it present!

Of course were not immune to all advertisement, especially others suggesting/recommending a product but everything i buy are the same products/brands i did 15 years ago. Or a researched alternative. Trying something new is the opposite of safe.

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CapuccinoCoretto 15 points 2 days ago

I just buy whatever is cheapest. I have no brand loyalty or familiarity.

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Jessicat 23 points 2 days ago

I’m with webghost. I have brand loyalty and brand hatred lists. Marketing people might generalize to oh you don’t know yourself, but there are lines I do not cross. Verizon is dead to me for example. I don’t care if no other providers are available I will never give them money again.

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Valmond 1 point 2 days ago

Water is kind of cheap.

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brucethemoose 10 points 2 days ago

It’s fun mixed with ADD.

  • Hyper research

  • Pause, put in to-do pile

  • …Repeat

Bonus if it’s something I don’t actually need the product immediately. Like, if you want to talk about every single mirrorless camera on the market and what will come out within a year, with reasonably probability, well. It’s on the top of my head now. And it’s definitely not researched at cost of other stuff I need to do, nope.

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Lumidaub 3 points 2 days ago

Me: I need a new phone. (does months of research, creates elaborate spread sheets to compare brands and models and shops, still can't decide, nervous breakdown)

Husband: I need a new phone. (asks search engine for "cheap phone", buys first one that catches his eye, it's perfectly adequate) You want one too?

Me: 😭

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hansolo 2 points 2 days ago

For what it's worth, if you've not switched something fundamental to daily life in 10+ years, male time to investigate of new alternatives exist that aren't just switching from Brand A to Brand B.

A friend told me about detergent sheets, and it to some trial and error, but I found one that is awesome. Never even knew the things existed until a couple years ago.

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taj 3 points 2 days ago

I've gone back to powdered detergent. It's harder to find, but works very well, and is very cheap. I'm going to write on the box when I start a new one, but I'm sure it's been at least 6+ months, probably closer to a year since I started this one. The key is to not use too much. You only need a very little bit. Most people use WAY more detergent than needed, and actually cause themselves more problems.

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Rawrosaurus 1 point 2 days ago
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Rawrosaurus 4 points 2 days ago

I hate buying anything for this reason. Always end up down some rabbit hole researching the product I am looking at, comparing it to other similar things, looking up peoples experiences with each one. Searching for information on it is always such a pain, the results on search engines are just places that have a financial interest in selling it to you.

For some reason my original comment showed up 3 times for me, so deleted it and then it showed just 1 deleted post... So here I am reposting as a reply to my originally deleted post.

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Axolotl_cpp 1 point 2 days ago

I am not autistic (or maybe i am? I shoulda get tested a day lmao) but i do research a LOT, like that time i spent hours to search an alternative to M&M

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cattywampas 9 points 2 days ago

but OP is built different though

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Viking_Hippie 8 points 2 days ago

You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller

When it comes to ads being forced on me, I do not forget and I do not forgive.

Also, the taser controller would probably make the whole thing more vividly memorable 😄

People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.

I'm not "one wolf among sheep" or any such self-aggrandizing bullshit.

I'm just a neuroatypical dude who has a low tolerance for annoying things interrupting my self-care entertainment/buffer against sensory overload.

When ads are repeatedly forced on me despite my efforts to do everything short of spending money I don't have to avoid them, I consider it abuse and take it personally that the greedy bastards would insist on repeatedly ruining my mental equilibrium like that.

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HasturInYellow 5 points 2 days ago

I hate every product. EVERY. PRODUCT. IN. EXISTANCE.

if I see an ad for something, instantly, the only thing in my head is a rage filled mantra "I hope you die. Kill yourselves." Directed at the people who directed, acted in, wrote, produced, edited, designed, or participated in ANY way with the product or ad.

I am viscerally repulsed by every single ad and I absolutely do remember the products that I get ads for. If I ever learn that someone works in advertising, we will not be interacting in the future. Period. They should consider themselves lucky if I don't throat punch them that instant.

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DisasterTransport 10 points 2 days ago

Yeah, but you still gotta buy laundry detergent. You are not immune to propaganda.

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HasturInYellow 9 points 2 days ago

But the buying of detergent is in no way related to anything that I have seen about detergents. It's based on water content and my own experience with them. I may not be fully immune to advertising, but Jesus you guys act like because you put no thought into things, no one else does.

"It is familiar to me" is not a metric that is involved in purchasing. "Is it effective" is.

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DisasterTransport 10 points 2 days ago

Okay, you're the one rational detergent actor. They don't have to get you. They want your mom, your neighbor, your boss. Your kid. Saturation works, it's literally proven. Repetition legitimizes. They do studies on this shit.

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merc 3 points a day ago

Unsurprising that the first comment is a "mind control" comment.

The ad companies all want you to believe that advertising is really powerful, and comments like this just emphasize that.

The reality is that we don't know. It might be a "mind control" ray, or it might be that people hate certain things specifically because of the advertising, and will never buy them.

If you actually believe that advertising is so powerful, maybe you should consider that the greatest power advertising has is convincing gullible people that it actually works.

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Axolotl_cpp 2 points 2 days ago

People love to feel like they're that one wolf among sheep when they get annoyed by an ad

"Look at me! I wrote something so deep"

Hell nah, it may be for you or the majority of people, but def not everyone, don't reflect yourself on other people, please

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Demdaru 1 point 17 hours ago

Yeah, true! For example, I saw heavy ads and 12 years later bought the product! (Because it still existed. In my mind, it had to do something right xD)

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yesman 49 points 2 days ago

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CapuccinoCoretto 12 points 2 days ago

I've never bought tampons or pads, with wings, super absorbancy or that leaves me feeling fresh.

I must be at least partly immune.

(FYI a man who has seen way to many commercials for feminine hygiene)

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SwingingTheLamp 10 points 2 days ago

Indeed, but the theory of advertising is not to get you to buy a product that you weren't otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you've long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.

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CapuccinoCoretto 4 points 2 days ago

I was being cheeky. ;)

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SwingingTheLamp 3 points 2 days ago

Oh! Too cheeky for me. 😜

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HasturInYellow 4 points 2 days ago

If I recognize a brand name product, there is a good chance that I will actively choose the other option for specifically that reason. Unless I was already using the item, my rage and pettiness know no bounds.

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SpaceCowboy 3 points 2 days ago

Which is why so much advertising is geared towards young people. Some a pretty weird, designed to look like TikTok videos. No idea if it works, they give off a "hello fellow young people vibe" to me.

I also notice there's a lot of Asian representation in the ads I see, and there are a lot of Asians that immigrate to where I live and/or come for university. Makes sense, someone comes to a new country, don't have any preferences for brands in the new country. If there's a person that looks like you enjoying a certain brand in an ad, it's more likely that's the one you'll try first.

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MonkderVierte 2 points 2 days ago

This works only on certain people and everyone else suffers because of it.

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bobs_monkey 5 points 2 days ago

In a slightly similar fashion, I most certainly will not be asking my doctor if is right for me.

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SpacePanda 3 points 2 days ago

The revolution will not give your mouth sex appeal The revolution will not get rid of the nubs The revolution will not make you look five pounds thinner....

The way you listed kinda sounded like this lol

Song Gil Scott-Heron Revolution will not be televized

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Viking_Hippie 2 points 2 days ago

The revolution will not give your mouth sex appeal

Depends how sexy the rebel sentiments coming out of it are, probably 🤷🏻

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taj 1 point 2 days ago

FWIW, though I rarely use tampons, the O.B. are my favorite. There's no stupid plastic applicator. You just shove them in. And, they're tiny. Live happily at the bottom of my purse, just in case!!

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altima_neo 2 points 2 days ago

I'm not immune, but no chance I'm ever getting GEICO or Liberty Mutual insurance

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Tja 2 points 2 days ago

If they are they best price/performance, why not? Are you willing to pay hundreds to avoid advertised products? Maybe invest that into avoiding advertising...

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Saledovil 29 points 2 days ago

There's a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional "spray and pray" advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company's are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.

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MonkderVierte 9 points 2 days ago

and if they ever stop, the advertisement based internet is in trouble.

That's a good thing.

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Saledovil 3 points 2 days ago

Yes, but we need to be aware that it would get worse temporarily, and a lot of services we're used to be being free would no longer be free. For example, Youtube would probably become a paid service.

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MonkderVierte 4 points 2 days ago

Great. Less addictions and data milking.

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timbuck2themoon 2 points 21 hours ago

Hot take- The internet never really should've been free. The real world almost never gives you anything for free. You don't get free food, free gas, free haircuts. Paying would not only lock in a sane model but people would be more discriminate when they have to pay as well. They'd demand better.

A different benefit might be we're on our phones and such less and actually touch grass.

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Tja 1 point 2 days ago

There's a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?

Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.

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Switorik 3 points 2 days ago

all ads are data driven

Source: trust me

Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.

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Tja 2 points 2 days ago

Yes, companies are famously willing to pay extra without further questions or testing the outcomes.

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Hathaway 4 points 2 days ago

Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.

I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.

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Croquette 2 points a day ago

Case in point : LLM.

Companies aren't these ultra efficient machine that works with cutting edge tech.

The vast majority of companies hold themselves together with a few excel sheets with a terrible backup solution.

Companies will absolutely pay for garbage wrapped in gold paper and Google and other advertising companies are making bank on it.

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Tja 19 points 2 days ago

ITT: I'm smarter than billion dollar marketing departments!

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Viking_Hippie 18 points 2 days ago

Podcasts, but same thing:

I wasn't "ready to start up my business" anyway, but if I ever am, you can bet your bottom that I still won't have anything to do with fucking Shopify! 🖕🏼🤬🖕🏼

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hansolo 12 points 2 days ago

When I download podcasts I turn a VPN on my phone to get ads in a language I don't understand.

But fuck, there was a while where it was Swedish Chef style "vendi vundi vundi vu Shopify vendi vu" 3 times in a row every ad insert. Especially for NL.

So I started doing Ireland now because there least offensive accent to hear, and half the ads are for government services.

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Warl0k3 3 points 2 days ago

That ad spot just paid off in that you're sharing it with your community, though. I'd never heard of shopify until now.

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Viking_Hippie 7 points 2 days ago

Yeah, because who doesn't dream of such wonderful word of mouth as being vilified on a thread about hating ads on an open source forum where most users actively oppose corporations? 🙄

I'd never heard of shopify until now.

I'd apologize for ruining your streak of good luck, but based on the glibly condescending and confidently wrong first part of your comment, it sounds like you deserve shopify ads 🤷🏻

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Warl0k3 4 points 2 days ago

glibly condescending and confidently wrong

Advertisers do want people exactly like you - people for whom their ads stick in the mind, and who will go around telling other people about their product, especially in spaces where their ad play doesn't ordinarily reach. You even repeated part of their copy for us, so now we know generally what service they provide. You might oppose them, as do most people here - but if any person reading this doesn't hold the same lack of regard for corporate interests as you, you're doing exactly what shopify paid for.

Advertising is little more than corporate propaganda - and as the wise cat says, you are not immune to propaganda.

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Viking_Hippie -1 points 2 days ago

Advertisers do want people exactly like you

I promise you they don't.

who will go around telling other people about their product

That's not what I'm doing and you'd have known that if you paid attention to context rather than automatically apply your generalizations about ad effectiveness where they don't apply.

You even repeated part of their copy for us, so now we know generally what service they provide

Except the "copy" does NOT in fact disclose that. I'm not gonna (in your mind) prove you right by telling you what they do, but one of the many things they DON'T do is helping people start a business.

if any person reading this doesn't hold the same lack of regard for corporate interests as you

What kind of contrarian idiot would read this far down a thread specifically about hating ads for product recommendations? Other than yourself, of course.

Advertising is little more than corporate propaganda

Fixed it for you

you are not immune to propaganda.

Nobody inherently is, but that doesn't mean that ALL propaganda works on ALL people.

The world isn't a binary like that.

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Tja 2 points 2 days ago

Being vilified for "annoying ads" doesn't tell me anything negative about the product or the company, just that someone on the internet whines about a minor inconvenience. And if I needed something similar I would check them out.

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MonkderVierte 17 points 2 days ago

The more you see their ads, the larger portion of their income they spend on it, the worse is the product or service.

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schipelblorp 7 points 2 days ago

When you buy a name brand product, you are paying them to advertise more to you.

Support brands that don't waste your time.

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reksas 7 points 2 days ago

this should be common knowledge

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MonkderVierte 5 points 2 days ago

should

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merc 4 points a day ago

This is especially true for really expensive ads: ads during the superbowl, or during the world cup, or F1 races or something. If a company has that much cash to spend on advertising, they're overcharging their customers.

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Lemmyoutofhere 16 points 2 days ago

But you have heard of it.

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Dyskolos 6 points 2 days ago

And what would that matter if the product is boycotted from now on? Yes, I have heard of it. And I will remember when buying something similar next. And it's not this.

But usually I never see ads anywhere, so...

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wreckedcarzz -1 points 2 days ago

I've heard of vaginas too, but that doesn't mean I want to fuck them

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Tja 1 point 2 days ago

What about apple pie?

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wreckedcarzz 2 points 2 days ago

Nah I don't particularly want to fuck that either

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Tja 1 point a day ago

I've heard some people use it as food.

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HasturInYellow -2 points 2 days ago

The only thing I hear or see when an ad appears is the chanting in my head as my eyes go red, "DIE. DIE. DIE. DIE. KILL YOURSELF YOU SACK OF SHIT. DIE IN A FIERY CAR CRASH YOU MISERABLE WRETCH." Directed at anyone with any hand at any point in making the ad.

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Tja 2 points 2 days ago

That doesn't sound healthy.

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HasturInYellow 4 points 2 days ago

You know, it makes sense that allowing a group of people to psychological torment and abuse the entire worlds population would lead to some unhealthy outcomes, yes. Advertisers are manipulating and corrupting every single person's mind, attempting to instill all sorts of emotions and desires. Surely NOTHING could go wrong right? Surely no one would be driven to LITERAL PSYCHOSIS ABOUT IT.

SURELY NOT.

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Tja 0 points 2 days ago

Everything can cause some to overreact, doesn't mean that everything is evil.

If ads (or anything, really) bother you so much, you should seek help.

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einfach_orangensaft 14 points 2 days ago

ublock+sponsorblock on firefox and u never see a ad again.

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osanna 6 points 2 days ago

Yes, but adnauseam instead

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merc 0 points a day ago

u never see a ad again.

Have you never been outside?

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einfach_orangensaft 2 points a day ago

I have been proposing outlawing ad's in public places for a long time

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tomi000 12 points 2 days ago

Still good for them

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espurr 2 points 2 days ago

Ain't no such thing as bad publicity

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StarryPhoenix97 12 points 2 days ago

and if your audio isn't properly equalized to whatever I was watching then I will actively go out of my way to rate your product negatively. It's not much, but I am that kind of petty.

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Bubbaonthebeach 10 points 2 days ago

I cannot tell you anything about any ads I have seen in the last few years online. If they pop up and I can't shut them off, the single thing I am paying attention to is when the skip now button shows up. I literally cannot tell you anything about any of the ads, neither company nor product. Back in the day, you'd run to the other room and do things while the ads came on in TV shows but you were still hooked in because of the jingles. To this day I can remember many of the jingles from the 70s. New online ads, absolutely no idea.
However in the car I listen to radio and have recently started listening to a new station. I am starting to recognize some of the higher rotation ads. The ones I like, I might eventually try the business if it offers a product I need, but the much longer list is the one of companies that I will never do business with since their ads annoy me so much. Name recognition isn't great if all it promotes is loathing.

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Karyoplasma 9 points 2 days ago

Either Google doesn't have much information on my interests or their personalized ads suck ass. The only ads I care about are the ones in the pamphlet with this week's discounts at the local convenience store, I always read those.

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adarza 3 points 2 days ago

even those are a let down these days. can only get 'essentials' with how high prices have climbed, but at least i know when milk, eggs or bread are on salea little cheaper than the other stores' also-high prices.

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merc 2 points a day ago

Google et. al. can't even decide what language to use in ads for me. If they can't get that pretty important detail right, the rest of their information on me must be worthless.

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guyoverthere123 8 points 2 days ago

This is why I block ads everywhere I can.

Adguard on my laptop and phone.

TizenTubeCobalt on my Nvidia Shield.

Morphe on my phone to modify the YouTube app to block ads and integrate Sponsorblock.

Their ad revenue is not my concern.

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synapse1278 3 points 2 days ago

Didn't know about TizenTubeCobalt. How does it compare to SmartTube ?

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cepelinas 1 point 2 days ago

For me, way better, tizen tube is just youtube leanback, but ad free and other stuff.

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synapse1278 1 point 2 days ago

I will consider giving it a try. I am pretty happy with SmartTube so far. They seem to share the same essential features: ublock, Sponsorblock, dearrow. For me important things I am looking for in addition: to be able to turn off the AI voice translation and set subtitles on a per-channel basis.

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wrinkledoo 6 points a day ago

Best advertisement in the world for me is having a solution to a problem I'm trying to solve... but being so good at it that I find you and not the other way around.

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bob 6 points 21 hours ago

When your advertising interrupts my video

It just makes me hate your product.

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darkmogool 2 points 21 hours ago

I double this with sponsoring.

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ohulancutash 6 points 2 days ago

There used to be a brand that advertised on Channel 4, and when you clicked a “Skip Advert” button it switched to the same advert but all the people were jumping rope. I hate that brand.

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UnderpantsWeevil 3 points a day ago

First time you saw it, though...

Clever bit

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turtlesareneat 5 points 2 days ago

I've switched away from car insurance companies that advertised to me excessively considering I was already buying the fucking service to begin with. Figured with that ad budget, they couldn't be the cheapest, and I was right.

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Philharmonic3 5 points 2 days ago

Why is this a screenshot of a meme? The darkening gradient in the bottom is annoying as hell

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MonkderVierte 4 points 2 days ago

Also, sponsorblock.

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stoy 4 points 2 days ago

I think I finally realized why I hate the ads on YT more than ads elsewhere.

They suddenly breaks into the video without warning

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cyberpunk007 4 points 2 days ago

It makes me push Ctrl+w

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altphoto 3 points 2 days ago

Casio has never interrupted my videos. YouTube has. Guess what watch I would buy if I didn't have a phone that keeps the time for me?

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smeenz 6 points 2 days ago

Roman sun dial ?

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Wizard_Pope 3 points 2 days ago

The 1 or 2 ton version? I heard the 2 ton one has some nice QOL features

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thepig 4 points 2 days ago

A Swatch ?

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merc 2 points a day ago path: 0 24361011 24361277 24368254, hotness: undefined, score: 2, children: 0
Tja 2 points 2 days ago

So you don't have a Casio and you do still watch YouTube. Your point is than in a hypothetical parallel universe you would buy a Casio but as of this reality, nah?

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TiredGoose 2 points 2 days ago

Oozoo?

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biggerbogboy 3 points 2 days ago

One ad that really pisses me off is a Ford ad, where they say “get what you really want” followed with an explanation on one of their trucks. Haven’t seen the whole ad, because I’ve been getting what I really want, some fucking peace, quiet and be allowed to listen to music, by closing and reopening the Spotify app.

Ive also never wanted a truck or any other BS like that, although it makes sense why I get served it, since it’s apparently in my age category, since I don’t have personalised ads on.

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prex 3 points 2 days ago

The algorithm was meant to know us better than we do but all my ads are for life insurance and sweat tops. Should I be concerned?

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Jessicat 1 point 2 days ago

100%

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BigDiction 1 point 2 days ago

‘My video’ haha. What a childish way to describe streaming content you didn’t create.

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Aneb 1 point a day ago

Square. I rather just code it

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