I'm not an American and I've only seen this logo a couple of time but I'll be completely honest - this remodel fucking sucks.

I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that's definitely one.

That wasn’t Jesus in the parking lot, man.

The new one

Wtf does « gave my life to Christ » means in that situation? Did mf get baptized in the parking lot??

Another chapter in "Everything i do not like is woke"

The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.

I remember getting on my knees for Jesus in the cracker barrel parking lot.

Life made so much more sense once his warm love filled me.

I'm confused. The new logo is great, or it's shit, I don't care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It's just the name in a sort of blob? How is this political? What am I missing here?

The new logo is definitely worse, I'll give them that.

Just typical corporate mediocrity.

This isn't "woke", this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.

It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.

Cool story, bro. Where are the Epstein files?

As a European, I don't know what Cracker Barrel is, and I couldn't care less.

Conservatives crying buckets of tears over a corporation's new logo is my kink.

I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn't need to be perfect anynore (less waste).

It might be a terrible design for a logo (I don't know, not my area) but it's a good design for printing.

Southerner here:

Cracker Barrel is literally the worst restaurant I have ever been to. By far.

It was years ago, and I got fried fish and mashed potatoes, and it was so bad I couldn’t eat it. I am not picky: I have never skipped a plated meal at a restaurant, or even at home unless I’m deathly ill. But it was like a tv freezer dinner someone had dipped in water.

…And this is bizarre, as you have no idea how much food is part of the culture down here. Maybe it’s because my family in the south is suburban, not rural, but I have no earthly idea how that chain would get idolized.

now that I've been forced to hear about this shit halfway around the globe, can someone tell me what's the significance of the bean-like shape of the original's background?

The real positive to take away from this is Cracker Barrel is dogshit food, and there's so many other equivalent dogshit chain restaurants usually located in the dogshit vicinity of a Cracker Barrel, that you can still eat dogshit, and not have to go inside a new, modern, dogshit Cracker Barrel.

... Just go to Applebee's or Chili's. It's the same dogshit.

New logo blows. Cracker Barrel food is a quarter step above pig slop.

fin

weird way to brag about getting a blowjob in the parking lot but whatever i guess

What a pathetic fucking culture.

What exactly are they pissed about? Yeah, the new design looks like ass, but what's woke or even political about that?

When I think of fixtures, I think of Cracker Barrel, too! Because I spent about 2.5 days staring at my bathroom fixtures expelling demonic essences from my bowels after contracting food born illness from a meal I ate there.

This is like, the first time I agree with the Right on something.

Not that it's woke, but that the rebrand is terrible.

"Anything that I don't like is woke" word has lost meaning.

The new one makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, only with zero charm or familiarity to show for it.

If they wanted to re-brand as a truck-stop, merge with Love's, don't just rip-off their color-scheme minus the Heart.

What, like he got crucified in their parking lot?

Oh is that what they're calling giving a wristy these days?

During lockdown my team was "mandatory local support" so we got take out lunch paid for 2 days a week day. Friday was cracker barrel day since it was close and filled us up enough for an "average Friday workload". Mainly lazy days not wanting to get out of chairs due to "CB gut". Cracker barrel will forever be "cinder block gut" to me now.

But ehh, another dumb rebranding freakout that doesnt matter. You are still buying slop to go in your belly.

Edit: Cracker Barrel was my shit when my family would do road trips. On one we drove past the state capital and my dad said "hey look at it!". There was a cracker barrel roadsign on the highway and I screamed out "let's get cracker barrel!"

This is such a stupid "controversy." I highly doubt that a company that has built itself on being old style southern has gone "woke," they just adjusted their logo - like EVERY OTHER corporation in America.

Look at the big Pylon outside of your local shopping center, the one with all the store logos listed on it. Nearly all of them are basically the same - their name inside of a rectangle. The only differences are the variables like the font, the font color, the background color, borders, drop shadows, etc. And that's it, just the company name in some font, in some color, on a background color. Things like hand-written fonts (Coca-Cola, Ford), odd shapes (Chevrolet), mascots (the Cracker Barrel Geezer), etc., are all out these days.

In fact, Cracker Barrel's new logo goes a little outside the norm with the odd shape.

This is just a corporation doing what corporations do. Why is this any of MAGA's business?

Is it supposed to read like he got banged in the ass for some crackers or am I just fucked in the head?

MCBGA just rolls off the tongue.

So now American corporations have to get permission from MAGA to change their logo?

I'm about to expand my business from a tourist city to a big HCOL city, and I want to rebrand it in the new city, with a new name and logo. Do I need to apply for MAGA permission first? Does Don Jr have to sign off first?

No woke? Back to picking cotton then. But just for this guy!

How do you give your life to Christ in a parking lot?

Traitor.

I don't mind it, CB's food ain't great either, though.

I just find it funny that the change to their logo simply removed the barrel and the cracker.

They are so upset by the dumbest, most asinine things... Meanwhile, not a word can be spared for America's concentration camps.